Bango PLC European access to Xbox cloud gaming subscriptions
May 25 2021 - 1:00AM
RNS Non-Regulatory
TIDMBGO
Bango PLC
25 May 2021
BANGO PLC
("Bango")
Bango and Microsoft expand access to Xbox cloud gaming
subscriptions across Europe
First launches in UK and Sweden
Cambridge, UK, 25 May, 2021 - Bango (AIM: BGO), the global
platform for data-driven commerce, is powering the first three
Telcos to offer bundled Xbox cloud gaming subscriptions in Europe.
These launches are a result of the expanded partnership between
Bango and Microsoft, announced in November 2020, to open-up
consumer access to Xbox subscriptions sales through Telco
partners.
Microsoft is leveraging the Bango Platform to enable Telco
partners to bundle Xbox Game Pass Ultimate and - later in the year
- Xbox All Access as subscription packages. Xbox Game Pass Ultimate
gives gamers access to over 100 high-quality games on console, PC
and compatible mobile devices for one low, monthly price.
Gaming has become one of the most desirable entertainment
categories with consumers. In the UK, the digital games market was
worth more than the entire video market and twice as much as the
music market in 2020, ( Entertainment Retailers Association ). 5G
connectivity has helped unleash the full potential of cloud-based
gaming platforms such as Xbox, letting gamers play highly
sophisticated games on any device, while on the go.
"Through our partnership with Microsoft, Bango enables Telcos to
offer Microsoft's world class gaming options as part of their
consumer bundles. To boost consumer take-up of these bundles, offer
targeting will be optimized through Bango data insights", commented
Paul Larbey, CEO at Bango.
ENDS
Contact Details:
Bango PLC FTI Consulting Liberum Capital
Tel. +1223 617387 Tel. +44 203 727 1000 Tel. +44 20 3100 2000
E. investors@bango.com
Paul Larbey, CEO Rob Mindell Cameron Duncan
Anil Malhotra, CMO Darius Alexander James Greenwood
Rebecca Jamieson, IR Matteo Valli Ed Phillips
Will King
About Bango
The world's largest online merchants, including Amazon (NASDAQ:
AMZN), Google (NASDAQ: GOOG) and Microsoft (NASDAQ: MSFT), use
Bango technology to acquire more paying users.
Bango has developed unique purchase behavior technology that
enables millions more users to buy the products and services they
want, using innovative methods of payment including carrier
billing, digital wallets and subscription bundling. Bango harnesses
this purchase activity into valuable marketing segments, called
Bango Audiences. Merchants use these audiences to target their
marketing at paying customers based on their purchase behavior.
Better targeting increases spend through the Bango payments
business, in turn generating more data insights, creating a
powerful virtuous circle that drives continuous growth. Everyone
connected to the Bango Platform thrives as the virtuous circle
grows.
Bango, the technology behind every payment choice. For more
information, visit www.bango.com.
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END
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