Cellular Goods PLC Launch of CBG and CBD petition
June 20 2022 - 1:00AM
RNS Non-Regulatory
TIDMCBX
Cellular Goods PLC
20 June 2022
Press release
20 June 2022
Cellular Goods PLC
('Cellular Goods' or 'the Company')
Launch of industry campaign to lift restrictions on advertising
and marketing CBD and CBG online
Cellular Goods (LSE: CBX), a UK-based wellness company providing
premium consumer products formulated with lab-produced
cannabinoids, today announces the launch of an industry-backed
petition, 'Stop the ban on advertisement of CBG and CBD products on
social media and search engines', to encourage Google and Meta, as
well as other leading technology and social media companies, to
remove cannabigerol ("CBG") and cannabidiol ("CBD") from their list
of prohibited content and allow brands to sell and advertise these
products on their platforms.
Cellular Goods has launched the petition in partnership with
seven leading companies, who together comprise 'The CBG and CBD
Brands Coalition' ("the Coalition"). The companies in the Coalition
are Chanelle McCoy Health, Apothem Labs, Clearly Brands, Voyager
Life, Kloris, Daye and CiiTech.
The Coalition is calling on the public to sign the petition, to
encourage Google and Meta to change their advertising and marketing
policies. The petition is hosted on Change.org and is available
here .
With over 4.6 billion people using social media, this blanket
ban is limiting companies' ability to promote their CBG and CBD
products to potential consumers (Source: Digiday, 2022). The ban is
also strengthening misconceptions around CBG and CBD, and hampering
the public's ability to access verified information about them,
making it more difficult for consumers to make informed purchasing
decisions and learn about their wellness benefits.
A growing body of scientific and anecdotal evidence has shown
that CBD and CBG have a variety of wellness effects. For example,
Cellular Goods' white paper, Cannabinoids for the Prevention of
Aging', has shown that CBG has a host of antioxidant and
anti-inflammatory properties that make it an ingredient with
immense skincare potential, preventing visible signs of aging
caused by UV-light exposure and inflammation.
Anna Chokina, Chief Executive of Cellular Goods, commented: "CBD
and CBG are increasingly accepted by society as well as across
multiple jurisdictions worldwide. Despite this, some leading
technology and social media companies, such as Google and Meta,
have implemented blanket bans for cannabinoid brands on their
platforms. This anachronistic policy is limiting access to verified
information about CBG and CBD, as well as affecting legitimate
businesses and preventing the sector from reaching its full
potential.
"Through this industry-backed petition we are inviting leading
technology and social media companies to remove the blanket ban on
the sale of CBG and CBD. Not only will this support the industry's
growth, but it will also enable the industry to raise awareness so
that more people can take advantage of their wellness
benefits."
For further information please contact:
Cellular Goods
Anna Chokina via Tancredi +44 207 887 7633
Chief Executive
Neil Thapar +44 787 645 5323
Investor Relations
------------------------------
Tennyson Securities
------------------------------
Corporate Broker
Peter Krens +44 207 186 9030
------------------------------
Novum Securities
------------------------------
Corporate Broker
Colin Rowbury
Jon Belliss +44 207 399 9427
------------------------------
Tancredi Intelligent Communication
------------------------------
Media Relations
Helen Humphrey
Gabriela Amaya Garcia +44 744 922 6720
Charlie Hobbs +44 791 503 5294
cellulargoods@tancredigroup.com +44 789 755 7112
------------------------------
About Cellular Goods PLC:
Cellular Goods is a UK-based wellness company that provides
premium products based on lab-made cannabinoids. It was established
in August 2018 to develop efficacy-led and research-backed
cannabinoid-powered wellness products. The initial focus is on
three product verticals: Function Better, Feel Better and Look
Better. These three verticals encompass Cellular Goods' premium CBG
skincare and CBD ingestible and topical athletic recovery products,
with the first products launched in December 2021 initially through
the Company's website. The Company's shares are listed on the main
market of the London Stock Exchange. www.cellular-goods.com
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