C&C Group Plc Statement re Exclusive sponsorship of the Cheltenham Gold Cup and Presenting Partner of The Festival
July 19 2018 - 1:00AM
UK Regulatory
TIDMCCR
C&C agrees exclusive four-year sponsorship of the Cheltenham
Gold Cup and as Presenting Partner of The FestivalTM
CCR.I CCR.L
Dublin, London, 19 July 2018 | C&C Group plc ("C&C" or
the "Group"), a leading manufacturer, marketer and distributor of
branded cider, beer, wines, spirits and soft drinks, is pleased to
announce that its premium Irish cider brands, Magners and Bulmers,
are to sponsor the Cheltenham Gold Cup and be Presenting Partners
of The FestivalTM under a four year agreement from March 2019.
The Cheltenham Festival is the most prestigious Jump racing
event in Europe and one of the highest profile UK and Irish
sporting and social occasions. The FestivalTM typically attracts
approximately 260,000 race-goers over four days, with one third
travelling from Ireland and is watched by millions of horse racing
fans across the world on TV and digital platforms. This agreement
offers a unique platform to promote C&C's premium Irish cider
brands to new and existing consumers in Ireland, the UK and around
the world.
From March 2019, the Cheltenham Gold Cup will be known as the
'Magners Cheltenham Gold Cup' in the UK and internationally, and as
the 'Bulmers Cheltenham Gold Cup' to audiences in the Republic of
Ireland. Additionally, The FestivalTM will be referred to as 'The
FestivalTM, presented by Magners' in the UK and internationally,
and as 'The FestivalTM presented by Bulmers' in the Republic of
Ireland.
This innovative sponsorship agreement with the Jockey Club
Racecourses will greatly enhance the visibility of both brands in
their respective markets and demonstrates C&C's commitment to
continued investment behind its Magners and Bulmers cider
brands.
Stephen Glancey, C&C Group plc CEO, commented: "Given the
Cheltenham Gold Cup's huge popularity in both the UK and Ireland,
this sponsorship is a natural fit for our business. We believe The
Festival'sTM appeal will continue to grow and by association expand
the audience of our two premium Irish ciders."
ENDS
Note to Editors: Bulmers Ltd of Clonmel, a company within the
C&C Group, owns the trade mark BULMERS® in the Republic of
Ireland. Bulmers Ltd of Clonmel, Ireland is not connected with HP
Bulmer Ltd of Hereford, UK. BULMERS® Original Vintage Cider
produced by Bulmers Ltd of Clonmel, Ireland is sold outside the
Republic of Ireland under the name MAGNERS® Original Irish
Cider.
Contacts
C&C Group plc
Joe Thompson
Head of Investor Relations
Tel: +44 7980 844 580
Email: Joe.Thompson@candcgroup.com
Investors, Analysts & Irish Media
Mark Kenny/Jonathan Neilan/Paddy Berkery
FTI Consulting
Tel: +353 1 765 0884
Email: CandCGroup@fticonsulting.com
UK & International Media
Tim Robertson/Toby Andrews
Novella Communications
Tel: +44 203 151 7008
Email: TimR@novella-comms.com
View source version on businesswire.com:
https://www.businesswire.com/news/home/20180718005766/en/
This information is provided by Business Wire
(END) Dow Jones Newswires
July 19, 2018 02:00 ET (06:00 GMT)
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