TIDMEBQ

RNS Number : 0870O

Ebiquity PLC

29 September 2023

Ebiquity plc

Interim Results for the six months ended 30 June 2023

Focused strategy, integrated acquisitions and performance enhancements support strong growth

Ebiquity plc ("Ebiquity" or the "Group"), a world leader in media investment analysis, announces interim results for the six months ended 30 June 2023 ("H1 2023").

Strong financial performance

 
 Group                                H1 2023   H1 2022(2)        Change 
                                         GBPm         GBPm    GBPm     % 
                                     --------  -----------  ------  ---- 
 Revenue                                 40.6         36.7     3.9   11% 
                                     --------  -----------  ------  ---- 
 Adjusted Operating Profit 
  (1)                                     6.0          4.9     1.1   23% 
                                     --------  -----------  ------  ---- 
 Adjusted Operating Profit 
  Margin (%) (1)                        14.7%        13.3%    1.4%   11% 
                                     --------  -----------  ------  ---- 
 Adjusted Profit before 
  Tax (1)                                 5.0          4.7     0.4    8% 
                                     --------  -----------  ------  ---- 
 Adjusted Earnings per Share 
  (1)                                   2.94p        2.72p   0.22p    8% 
                                     --------  -----------  ------  ---- 
 Statutory Operating Profit/(Loss)        2.4        (1.2)     3.5    NA 
                                     --------  -----------  ------  ---- 
 Statutory Profit/(Loss) 
  before Tax                              1.4        (1.4)     2.8    NA 
                                     --------  -----------  ------  ---- 
 Statutory Earnings/(Loss) 
  per Share                             0.44p      (3.43)p   3.87p    NA 
                                     --------  -----------  ------  ---- 
 

Note 1: Throughout these interim results, management presents alternative performance measures to explain further the movements in our business. These are not statutory financial measures. Further information can be found in the Alternative Performance Measures section below.

Note 2: The prior year results have been re-presented to eliminate the results of Digital Balance Australia Pty Limited which was sold in April 2023 and its results are accordingly presented within discontinued operations in both 2023 and 2022.

Current year results include six months contribution from the MMi and Media Path acquisitions which were completed in April 2022.

   --    Revenue increased by GBP3.9 million to GBP40.6 million (+11%) 
   --    Adjusted Operating Profit increased by GBP1.1 million to GBP6.0 million (+23%) 
   --    Adjusted Operating Profit margin increased by 1.4 percentage points to 14.7% (2022: 13.3%) 
   --    Statutory Operating Profit increased by GBP3.5m to GBP2.4m 

-- Net bank debt of GBP15.0 million with cash balances of GBP9.8 million and undrawn bank facilities of GBP4.7 million as at 30 June 2023.

Operational Momentum

   --    Improved profitability in H1 driven from UK and North America 
   --    Continued strong revenue and margin performance in North America 

-- Three-year transformation and integration programme is progressing, with focus for 2023 on rationalising and automating products and processes

-- Revenue growth of 10% from Media Performance, Ebiquity's largest service line, within which Digital Media Solutions' revenue grew by 32% to GBP3.7 million with an operating profit margin of over 50%

-- APAC region profitability impacted by phasing of revenue delivery which is expected to largely recover in the second half

Current Trading and Outlook

-- A small number of large clients have recently reduced budgets, however, the business continues to trade broadly in line with expectations for 2023.

-- The pressure from macro conditions on clients' businesses is creating some uncertainty for 2024, but we do note that our business has historically been significantly less sensitive to weak conditions in the advertising market as our clients often look to us to help even more with improving marketing efficiency in such an environment.

-- Strategically, the business is continuing to improve its offering and its operating model to take advantage of the attractive opportunities for revenue growth and margin enhancement.

Nick Waters, CEO, commented:

"We have delivered a good performance despite the more challenging market conditions. Revenue, profit and margins all grew driven by particularly strong momentum in the US following our successful integration of MMi and continued growth from Digital Media Solutions.

One of the key drivers of our growth is our ability to cross-sell and up-sell more solutions and encouragingly we have seen the scope of work expanding from major clients including:- GM, Amgen, J&J in the US; Danone and Ferrero with global projects; Disney and Jaguar Land Rover in Europe.

We are now six months into a three-year transformation programme which will see the transitioning of core services onto the GMP365 data management platform, fundamentally changing the process by which work is delivered. This is a major undertaking for the Group and although there is much more to do before we see the full financial benefits, we are making good progress and remain on track to achieve our objectives.

While we are seeing some major customers cutting budgets as a result of prevailing market conditions and trends, Ebiquity continues to trade broadly in line with expectations. Looking further ahead, as the market leader we remain well positioned to help our clients and see further opportunities for revenue growth and margin enhancement."

Details of presentations

The Executive Directors will be hosting a webcast presentation for analysts and institutional investors at 09:30 BST today. If you would like to register, please contact alex.campbell@camarco.co.uk .

They will also be giving a presentation for investors via the Investor Meet Company platform on 2 October 2023 at 11:30 BST. Investors can sign up to Investor Meet Company for free and add to meet Ebiquity plc via: https://www.investormeetcompany.com/ebiquity-plc/register-investor . Investors who already follow Ebiquity plc on the Investor Meet Company platform will automatically be invited.

Market abuse regulation

This announcement contains inside information for the purposes of Article 7 of Regulation (EU) No 596/201 as it forms part of UK domestic law by virtue of the European Union (Withdrawal) Act 2018 ("MAR"). Upon the publication of this announcement via a Regulatory Information Service this inside information is now considered to be in the public domain.

The person responsible for arranging release of this announcement on behalf of the Company is Julia Hubbard, Chief Financial Officer of the Company.

Enquiries:

Ebiquity Via Camarco

Nick Waters, CEO

Julia Hubbard, CFO

Camarcco

Ben Woodford +44 (0)7990 653 341

Geoffrey Pelham-Lane

+44 (0)7733 124 226

Panmure Gordon (Financial Adviser, NOMAD & Broker) +44 (0)20 7886 2500

Dominic Morley / Dougie McLeod (Corporate Advisory)

Mark Murphy / Sam Elder (Corporate Broking)

Chief Executive's Review

Continued progress

Ebiquity has continued to make good progress during the period, building momentum and delivering effectively against our strategic objectives.

Following last year's acquisition of Media Management Inc ("MMi") in the US , it is particularly encouraging to see revenue growth accelerating with North America our fastest growing region at 50%. We are also pleased to see continued progress from our portfolio of Digital Media Solutions with 32% revenue growth year on year. Revenue from major international clients managed by our Global Clients Solutions Centre in the UK has also recovered well from some setbacks last year.

In what has been a challenging market to date , we can be satisfied with our performance during the period , having expanded relationships with clients, progressed our three-year business transformation programme, and continued to build scale in the US, the world's largest advertising market.

A highly dynamic market

Inflation and high interest rates have continued to dominate the market discourse. While this has undoubtedly led to increased pressure on consumers and brand owners becoming more cautious with their marketing budgets, the anticipated steep downturn in advertising in the first half of 2023 did not materialise. However, the market remains highly cautious with a prevailing sense that 'things must get worse'.

Although Ebiquity cannot claim immunity from the pressure on marketing budgets, such a volatile environment presents opportunities for us to help brand owners navigate this uncertainty and ensure they are maximising returns from their media investments .

Our role as a business intelligence company for the global advertising industry means that we are well placed to advise on the changing industry dynamics and trends. This includes major developments such as the shift from linear free-to-air broadcasting to advertising funded video on demand ("AVOD"); and the implications of advertising delivered through Connected TV ("CTV") , which is forecast to be the fastest growing ad format in the US , growing 21.2% to become a market worth US$25. 1 billion in 2023 (Source: eMarketer April 2023).

Becoming more efficient

Against this background, we are now six months into a three-year business transformation programme (2023-2025) with a considerable focus on increasing the use of automation to create a more efficient service and experience for our clients. Following last year's acquisition of MediaPath, we have a high quality data management platform which is providing us with a base from which to drive greater efficiency in the delivery of our services Group wide.

Our priority has been to transition client work onto the GMP365 platform , which is central to our transformation plan, enabling us over time to fundamentally change the processes by which work is delivered. This is a major, time intensive undertaking for the business involving training staff, changing working practices, recalibrating some of our product and processes, and engaging with our clients and the agencies we work with on the benefits of the new approach.

The process requires some additional investment in people's time as we transition each area of the business starting with agency selection processes (Media Management) followed by ValueTrack (Media Performance) and concluding with benchmarking (Media Performance). Although there is much more to do before we see the financial benefits of the transformation process, I am pleased with progress to date with c.30% of Ebiquity staff having undergone training, 78 agency selection processes managed on the platform in the first half of the year, and five of our ten largest ValueTrack clients transferred. Benchmarking is currently in the testing and planning phase with the transition to the new process and methodology expected to commence in early 2024 with a measured roll-out.

We have taken an additional step to streamline the business by folding our small Technology Advisory offering into the Media Management Service Line.

Building client momentum

One of the key drivers of our growth is our ability to cross-sell and up-sell more solutions to more clients in more geographies. Our universe of clients buying two or more service lines continues to grow and pleasingly we have seen the scope of work expanding from major clients including:- GM, Amgen and J&J in the US; Danone and Ferrero with global projects; Disney and Jaguar Land Rover in Europe. We have also seen new business wins from major brand owners including:- Mercedes Benz and Lenovo in China; L'Oreal in Latin America; Dubai Holdings in the Middle East.

Developing our global presence

The successful integration of last year's MMi acquisition in the US has accelerated growth in North America with revenue up 50 %, representing our strongest regional performance. UK&I has experienced a good recovery from the international clients managed from this market, with the UK domestic business showing resilience in difficult market conditions.

Following the lifting of zero-Covid restrictions, the Chinese economy has not recovered at the rate most commentators forecast ; nonetheless, our business continues to progress and is expected to deliver growth in China . The Asia Pacific performance overall has been impacted by a slow first half in the Contract Compliance service line , with revenue back-weighted to Q4.

France and Spain were our strongest performers in Continental Europe , while conditions were more challenging in Italy and Germany. We have also established a new operation in the Nordics following the acquisition of MediaPath to manage a number of clients in that region.

Product Innovation underpinned by unrivalled market intelligence

Our ability to successfully integrate businesses into Ebiquity is reflected by the deferred consideration we paid out in May of this year, concluding the earnout period for Digital Decisions, which was twice the sum expected at the time of acquisition , reflecting its strong performance. The business became our Digital Innovation Centre, making a significant contribution to Group revenue and profit growth since it was acquired in 2020. Some of its resources are now being distributed in other areas of the business as part of the transformation programme to distribute digital knowledge and skills more widely.

One of our great strengths is our unrivalled independent intelligence on the digital media market generated from data processed and stored in our Media Data Vault. This competitive advantage underpins our strong progress in selling the Digital Media Solutions portfolio which also provides high levels of renewable revenue with only one client not renewing since inception.

The nature of the media market provides ample opportunity to innovate new solutions and during the period we brought two new initiatives to market. A partnership with Scope3 enables us to measure the quantum of CO(2) and equivalent emissions resulting from digital media activity. We now offer our clients a "CO2PM" metric to give them visibility of the worst polluting elements of their activity and the opportunity to minimise these. With large publicly listed companies required to publish plans to reduce emissions we believe this product innovation should have a receptive market. We have also developed an initial "pioneers programme" in the US to address the booming Connected TV market. We see large sums of money flowing into this market with little governance and believe our new solution represents a significant benefit to advertisers. Both of these developments are demonstrating interesting results and offer a real value proposition for our clients.

Artificial Intelligence

Artificial Intelligence became the new hot topic in the first half of the year. This is being seen as both a threat and an opportunity by different players in the media industry. While still in its early stages , advertising agencies are expressing excitement at its potential for almost limitless low cost content creation , while publishers see a significant threat if engaging content can be produced by anyone, and a potential risk to their intellectual property. It seems clear that a regulatory framework needs to be drawn up as a matter of some urgency.

We are assessing the potential impact of AI on our business from both an internal and external perspective. Internal applications are likely to include enhancement to workflows of data management and analysis, and the production of our solutions. For external use , we will explore new client interface opportunities, productisation of first line account management, and providing greater value to the long tail of smaller clients without the cost of additional human input.

Generative AI needs to be trained on data. The quality of that data is a determinant in the quality and therefore value of the output. One competitive advantage of Ebiquity is our vast and growing lake of data from the global media industry that can be trusted. It is actual data from billions of pounds/Euros/dollars of bought media activity. A challenge faced by Generative AI applications that require training on open-source data is the quality of that information. As we know, the information available on the internet can be flawed, misleading, or fake . Reliance on this opensource information can undermine the accuracy and therefore value of the output.

A significant advantage for Ebiquity therefore is the trusted data we manage in our proprietary closed environment. As such, we believe Generative AI represents more of an opportunity than a threat for Ebiquity.

Outlook

The global advertising market remains cautious and risk averse with many global brand owners planning for the short term rather than the long term. As a result , we are seeing some delays to client commitments and deferred work. In recent weeks , we have started to see business challenges impact some major clients leading to increased pressure on projects and fees, and some budget cuts. Although inflation statistics have started to moderate there remains some upward pressure on staff costs. This notwithstanding, the business overall continues to trade broadly in line with expectations for 2023.

As the market leader we remain well positioned to help our clients and firmly believe our product and service offering has resilience as media and marketing budgets come under more pressure and the efficiency and effectiveness of advertising investments comes under increased scrutiny.

While the global economic environment is weighing on brand owners' businesses and there is more uncertainty about the outlook heading into 2024, the business is well positioned to take advantage of continued opportunities for revenue growth and margin enhancement.

CFO's review

In April 2023, the Group disposed of Digital Balance Australia Pty Limited, a very small, non-core Australian consultancy business. The results of this business have been disclosed as Discontinued Operations and the 2022 results have been re-presented accordingly.

 
 Service Line               2023   2022    Variance v 
                                               PY 
                            GBPm   GBPm   GBPm     % 
                           -----  -----  ------  ----- 
 Media Performance          28.1   25.6    2.5     10 
                           -----  -----  ------  ----- 
 Media Management           4.8    4.2     0.6     14 
                           -----  -----  ------  ----- 
 Technology Advisory        0.5    0.6    (0.1)   (17) 
                           -----  -----  ------  ----- 
 Marketing Effectiveness    4.5    3.6     0.9     25 
                           -----  -----  ------  ----- 
 Contract Compliance        2.7    2.7      -      - 
                           -----  -----  ------  ----- 
 Total                      40.6   36.7    3.9     11 
                           -----  -----  ------  ----- 
 

Current year results include six months contribution from the MMi and Media Path acquisitions which were completed in April 2022. As both of these acquisitions have been fully integrated into the enlarged business, it is not possible to fully determine the impact from those acquisitions on the results in the period.

Revenue for the six months ended 30 June 2023 of GBP40.6 million was GBP3.9 million or 11% higher than the comparable period in 2022, with growth driven from the US in particular, but also across the UK and Europe.

Revenue from Media Performance services increased by GBP2.5 million or 10 % , which was largely derived from technology enabled products such as the portfolio of Digital Media Solutions and services delivered utilising the more efficient Media Performance GMP365 platform following last year's acquisition of MediaPath. The progress of Digital Media Solutions sales to new clients continued in H1 and is expected to continue in the second half.

Media Management services revenue grew by GBP0.6 million or 14% in H1 2023. This service line delivered GBP1.5 million incremental revenue with the agency selection processes increasingly using the GMP365 platform. There has been a significant slowdown in local agency selection work which we expect to be temporary. In 2021 and 2022, this market was extremely buoyant due to the bounce back after covid and, as a result, the local Agency Selection market is suffering much lower business levels in 2023. The Group has seen a corresponding decline in demand for this product and revenue in the period is GBP0.7 million lower. This market decline is expected to be temporary and is likely to return to more normal levels in 2024.

Revenue from Marketing Effectiveness grew by GBP0.9 million and benefited from a large 3-year contract which was secured in the second quarter of 2022.

Adjusted operating profit (statutory operating profit excluding highlighted items) from continuing operations increased by 23% to GBP6.0 million (2022: GBP4.8 million). The adjusted operating profit margin improved to 14.7% compared to 13.3% in the prior year.

Segmental Review of Performance

Revenue Analysis

 
 
                                       Revenue           Change 
-------------------------------  ------------------  -------------- 
                                  H1 2023   H1 2022    GBPm       % 
                                     GBPm      GBPm 
-------------------------------  --------  --------  ------  ------ 
   UK & Ireland                      14.2      13.3     0.9      7% 
   Continental Europe                14.4      13.4     1.0      7% 
   North America                      7.8       5.2     2.6     50% 
   APAC                               4.3       4.8   (0.5)   (11%) 
 Total Revenue from Continuing 
  Operations                         40.6      36.7     3.9     11% 
 

Adjusted Operating Profit Analysis

 
                                  Adjusted Operating     Adjusted Operating 
                                        Profit              profit margin 
                                   H1 2023    H1 2022     H1 2023    H1 2022 
                                            ---------  ----------  --------- 
                                      GBPm       GBPm           %          % 
------------------------------              ---------  ---------- 
 
   UK & Ireland                        3.7        2.9       25.9%      21.6% 
   Continental Europe                  4.6        4.4       32.2%      32.4% 
   North America                       1.0        0.0       12.8%       0.3% 
   APAC                                0.4        0.8        9.1%      17.4% 
   Unallocated                       (3.7)      (3.2)      (9.2%)     (8.8%) 
 Adjusted Profit - Continuing 
  Operations                           6.0        4.9       14.7%      13.3% 
                                                       ---------- 
 

North America delivered the highest regional revenue growth, increasing revenue by GBP2.6 million or 50% year on year to GBP7.8 million (2022: GBP5.2 million). Whilst some of this growth resulted from the full half year effect of the MMi acquisition, completed in April 2022, the remaining growth was largely driven by the Media Performance service line which incorporates higher margin Digital Media Services revenue. The scaling benefits of a larger business together with increasing volumes of higher margin Digital Media Services revenue delivered a 13 percentage point increase in H1 adjusted operating margin (H1 2023: 13%; H1 2022: 0%).

UK & Ireland revenue increased by 7% from the prior year to GBP14.2 million (2022: GBP13.3 million) while margin strengthened by 4 percentage points to 26% (2022: 22%). Revenue and margin growth in that region was driven from a large 3 -year Marketing Effectiveness contract which was secured in the second quarter of 2022 and delivered from the existing resource base.

Continental Europe has delivered 7% revenue growth to GBP14.4 million (2022: GBP13.4 million) at a consistently strong margin of 32%. Revenue growth across the countries within this region has however been mixed with growth delivered in The Nordics, France and Spain although recent market pressures experienced by some clients in the Italian and German markets have resulted in budget cuts and a consequent decline in revenue during the first half.

Asia Pacific is currently the Group's smallest market. Revenue in H1 2023 was 11% or GBP0.5 million lower than H1 2022 while operating margin reduced by 8 percentage points to 9% (H1 2022: 17%). The region has been impacted by two main factors. Firstly, as for all regions, the results from the Contract Compliance business are included in the appropriate regional results. This business is traditionally weighted into the second half of the year and in 2023 this back weighting is even more pronounced. As a result, the APAC Contract Compliance business contributed less revenue and higher losses in the first half and impacted margin in this smaller region more significantly. Secondly, agency selection revenue (as discussed above) was lower in H1 2023 due to the temporary slowdown in the local agency selection market.

Unallocated costs, which comprise corporate and support costs, increased by GBP0.5 million largely due to the impact of foreign exchange gains realised on debtor and creditor balances.

Project related costs (which comprise external partner and production costs) increased by 6% to GBP3.7 million from GBP3.5 million. These costs now also include the costs of the GMP365 platform which, over time will provide a more efficient way of providing benchmarking services to clients. Significant work is underway to integrate this platform into the product base and this transformation, together with the globalisation of the delivery resource are expected to generate efficiency savings from H2 2024. The GMP365 costs have increased at a lower rate than revenue, demonstrating the benefits of scale.

Highlighted items

Highlighted items comprise charges and credits which are highlighted in the income statement because separate disclosure is considered relevant in understanding the underlying performance of the business. These are used for the calculation of certain Alternative Performance Measures.

Highlighted items before tax in the period totalled a charge of GBP3.6 million (2022: GBP6.0 million on a re-presented basis) and include:

   --    GBP0.7 million relating to transformation costs (2022: GBP- million) 
   --    GBP1.0 million for acquisition integration and strategic costs (2022: GBP5.1 million) 
   --    GBP1.6 million for purchased intangible assets amortisation (2022: GBP0.7 million) 

As previously communicated, the Group is in the process of undertaking a three-year transformation and integration programme to rationalise its product portfolio, optimise the use of newly acquired technologies and move from a regional to a global delivery model. The transformation programme follows the acquisition of MMi and MediaPath in April 2022 and is scheduled to run to the end of 2025, with the majority of costs incurred in 2023 and 2024. Operating efficiency savings are expected to commence during the second half of 2024 and total savings totalling GBP5 million (including the original acquisition synergy benefits) on an annualised basis are expected to be delivered by the end of 2025.

Significant workstreams are underway to support this transformation. A core number of individuals who are fundamental in delivering specific workstreams have largely been taken out of their regional delivery and management roles to focus on the transformation workstreams and will return to a newly created role within the new global specialisms that they have been responsible for implementing. The costs highlighted are therefore not "one-off" in nature, though the workstreams are. We have determined to separate through highlighted items, the proportionate costs of individuals who are spending the majority of their time on these transformation workstreams and in H1 2023, this was nine employees with a total cost of GBP0.5 million. In addition, training and events costs to brief and educate employees about their new roles within the new global specialisms totalled GBP0.2 million. These transformation costs, totalling GBP0.7 million, have been classified as highlighted items.

The acquisition, integration, and strategic costs of GBP1.0 million (2022: GBP1.6 million) largely comprise GBP0.3 million acquisition related costs incurred during the period and a revision to the discounting of the deferred consideration payable for the MMi earnout of GBP0.2 million payable in 2025. The final post-date remuneration for Digital Decisions B.V. was settled in May 2023 and resulted in an additional accrual of GBP0.3 million (2022: GBP3.4 million).

The amortisation charge for purchased intangible assets increased significantly in the period to GBP1.7 million (2022: GBP0.4 million) due to the addition of intangible assets through the acquisitions of MMi and MediaPath which completed in Q2 2022. These assets include customer relationships of acquired entities, owned software (MMi's Circle Audit system) and MediaPath's GMP licence asset.

Taxation

The adjusted tax rate for the period is 28.3% (H1 2022: 42.5%) which is higher than the full year 2022 tax rate of 25.9%, largely due to increasing tax rates in the UK, together with a higher proportion of profits delivered in the period in overseas jurisdictions with higher tax rates (ranging from 25% to 33%). The tax credit of GBP0.6 million for the loss arising on highlighted items is restricted to a tax rate of 15.9% (2022: 11.9%) due to the significant level of disallowable expenses such as acquisition expenses and amortisation of purchased intangibles within highlighted items.

Earnings per share

Adjusted basic earnings per share increased by 8% to 2.94p compared to 2.72p in the prior period. Adjusted diluted earnings per share in the current period increased by 7% to 2.86p from 2.68p. There was a statutory basic profit per share of 0.44p (2022: loss per share of 3.43p). The diluted earnings per share increased to 0.43p (2022: loss per share of 3.43p).

Dividend

No dividend has been declared for the six months ended 30 June 2023 (2022: GBPnil).

Equity

During the six months to 30 June 2023, the number of ordinary shares in issue increased by 20.2 million to 140.4 million (2022: 120.2 million). 19.9 million shares were issued to the previous owners of Digital Decisions B.V. as partial settlement of the post-date remuneration. A further 0.2 million shares were issued upon the exercise of employee share options.

Cash conversion

 
                                                  Six months   Six months ended 
                                                       ended       30 June 2022 
                                                30 June 2023 
                                                       GBP'm              GBP'm 
 Statutory cash from operations                        (2.8)              (3.4) 
 Add back 
            Settlement of post-date Digital              6.4                  - 
             Decisions remuneration 
            Cash outflow from Discontinued               0.5                  - 
             Activities 
            Highlighted items: cash items                0.6                1.8 
                                              --------------  ----------------- 
 Adjusted cash from operations                           4.7              (1.6) 
 Adjusted operating profit/(loss)                        6.0                4.9 
 Cash Flow Conversion Ratio 
  (as % of Adj OP)                                       78%              (33%) 
 

Adjusted cash from operations represents the cash flows from operations excluding the impact of cash from highlighted items and discontinued businesses. There was an adjusted net cash inflow from operations of GBP4.7 million in the period (2022: GBP1.6 million outflow) which reflects a cashflow conversion rate of 78% (2022: (23%)).

 
                                         As at      As at 
   Net debt and banking facilities     30 June    30 June 
                                          2023       2022 
                                          GBPm       GBPm 
 Cash and cash equivalents net of 
  bank overdrafts(1)                       9.8       12.4 
 Bank debt                              (25.0)     (21.5) 
 Prepaid loan arrangement fees             0.2        0.3 
-----------------------------------  ---------  --------- 
 Net bank debt                          (15.0)      (8.9) 
 

(1) Includes restricted cash of GBP0.9 million held in Ebiquity Russia .

Statement of financial position and net assets

Net assets at 30 June 2023 were GBP45.5 million, an increase of GBP9.2 million since 31 December 2022, largely due to the settlement in May 2023 of the post-date remuneration relating to the 2020 acquisition of Digital Decisions B.V. which totalled GBP16.1 million. Of this balance, GBP6.4 million was settled in cash and GBP9.7 million was settled by the issue of new shares.

Net current assets at 30 June 2023 totalled GBP18.4 million, an increase of GBP13.8 million from 31 December 2022 which again is largely due to the Digital Decisions post-date remuneration settlement noted above.

Debtor days at 30 June 2023 of 74 days has improved year on year by 7 days (June 2022: 81 days) due to stronger collections in the UK market. Debtor days have, however, increased by 13 days compared to the December 2022 position of 61 days due to the billing profile of customers predominantly in Europe with extended credit terms.

Alternative Performance Measures

In these results we refer to 'adjusted' and 'statutory' results, as well as other non-GAAP Alternative Performance Measures ("APMs"). Adjusted results are not intended to replace statutory results but remove the impact of highlighted items in order to provide an understanding of the underlying performance of the business. The APMs are consistent with how business performance is measured internally by the Group. Those Alternative Performance Measures relating to the income statement are shown on the face of that Primary Statement.

Alternative Performance Measures used by the Group as defined in the Interim Statement are:

   --    Net revenue 
   --    Organic growth 
   --    Adjusted operating profit 
   --    Adjusted operating margin 
   --    Adjusted profit before tax 
   --    Adjusted effective rate of tax 
   --    Adjusted earnings per share 
   --    Adjusted cash generated from operations 
   --    Adjusted operating cash flow conversion, and 
   --    Net bank Debt 

Net revenue is the revenue after deducting external production costs.

Adjusted profit is not recognised under IFRS and may not be comparable with underlying profit measures used by other companies. Adjusted operating profit is defined as the operating profit excluding highlighted items. Adjusted profit before tax and earnings per share are calculated based on the adjusted operating profit. These are reconciled on the face of the Profit and Loss Account.

Highlighted items comprise non-cash charges and non-recurring items which are highlighted in the consolidated income statement as their separate disclosure is considered by the directors to be relevant in understanding the performance of the business. The non-cash charges include share option charges, amortisation of purchased intangibles and asset impairment charges. The non-recurring items include the costs associated with potential and completed acquisitions and disposals, adjustments to the estimates of contingent consideration on acquired entities, management restructuring and other significant one-off items. Costs associated with acquisition identification and early-stage discussions with acquisition targets are reported in administrative expenses. Further details of highlighted items are set out within the financial statements and the notes to the financial statements.

Adjusted cash generated from operations is defined as the cash generated from operations excluding the cash movements relating to the highlighted items. The calculation for this period is set out on page 10.

Interim Consolidated Income Statement

for the six months ended 30 June 2023

 
 
                                                                            Unaudited 6 months ended 
                                     Unaudited 6 months ended              30 June 2022 (re-presented) 
                                           30 June 2023                                (1) 
                              -------------------------------------  ------------------------------------- 
                                    Before   Highlighted                   Before   Highlighted 
                               highlighted         items              highlighted         items 
                                                   (note 
                                     items            3)      Total         items      (note 3)      Total 
                        Note       GBP'000       GBP'000    GBP'000       GBP'000       GBP'000    GBP'000 
                       -----  ------------  ------------  ---------  ------------  ------------  --------- 
    Revenue                2        40,631             -     40,631        36,719             -     36,719 
    Project-related 
     costs                         (3,739)             -    (3,739)       (3,520)             -    (3,520) 
   ------------------  -----  ------------  ------------  ---------  ------------  ------------  --------- 
    Net revenue                     36,892             -     36,892        33,199             -     33,199 
    Staff costs                   (24,529)             -   (24,529)      (22,891)             -   (22,891) 
    Other operating 
     expenses                      (6,396)       (3,589)    (9,985)       (5,441)       (6,022)   (11,463) 
   ------------------  -----  ------------  ------------  ---------  ------------  ------------  --------- 
    Operating 
     profit/(loss)                   5,967       (3,589)      2,378         4,867       (6,022)    (1,155) 
    Finance income                      36             -         36            40             -         40 
    Finance expenses               (1,013)             -    (1,013)         (503)             -      (503) 
    Foreign exchange                    21             -         21           246             -        246 
   ------------------  -----  ------------  ------------  ---------  ------------  ------------  --------- 
    Net finance costs                (956)             -      (956)         (217)             -      (217) 
    Profit/(loss) 
     before 
     taxation from 
     continuing 
     operations                      5,011       (3,589)      1,422         4,650       (6,022)    (1,372) 
    Taxation 
     (charge)/credit 
     - continuing 
     operations                    (1,418)           572      (846)       (1,977)            23    (1,954) 
   ------------------  -----  ------------  ------------  ---------  ------------  ------------  --------- 
    Profit/(loss) for 
     the period - 
     continuing 
     operations                      3,593       (3,017)        576         2,673       (5,999)    (3,326) 
    Profit/(loss) for 
     the period - 
     discontinued 
     operations            5          (81)           248        167            63          (16)         47 
   ------------------  -----  ------------  ------------  ---------  ------------  ------------  --------- 
    Profit/(loss) for 
     the period                      3,512       (2,769)        743         2,736       (6,015)    (3,279) 
    Attributable to:                                                            -             -          - 
    Equity holders of 
     the parent                      3,470       (2,769)        701         2,715       (6,015)    (3,300) 
    Non-controlling 
     interests                          42             -         42            21             -         21 
   ------------------  -----  ------------  ------------  ---------  ------------  ------------  --------- 
                                     3,512       (2,769)        743         2,736       (6,015)    (3,279) 
    (1) The prior year results have been re-presented to eliminate the results 
     of Digital Balance Australia Pty Limited. Its results have instead been 
     presented within discontinued operations in both 2023 and 2022 as it 
     was sold in April 2023. 
 
    Earnings per 
    share-continuing 
    operations 
    Basic                  4         2.94p                    0.44p         2.72p                  (3.43)p 
    Diluted                4         2.86p                    0.43p         2.68p                  (3.43)p 
    Earnings per 
    share- 
    Discontinued 
    operations 
    Basic                  4       (0.07)p                    0.14p         0.06p                    0.05p 
    Diluted                4       (0.07)p                    0.13p         0.06p                    0.05p 
 
 
 Interim Consolidated Statement of Comprehensive Income 
  for the six months ended 30 June 2023 
 
 
                                                        Unaudited 
                                                         6 months 
                                                         ended 30 
                                                        June 2023 
                                                          GBP'000 
 
                                                                     Unaudited 
                                                                      6 months 
                                                                      ended 30 
                                                                     June 2022 
                                                                       GBP'000 
                                                                   ----------- 
    Profit/(loss) for the period                              743      (3,279) 
    Other comprehensive (expense): 
 
    Items that may be reclassified subsequently 
     to profit or loss statement: 
    Exchange differences on translation of overseas 
     subsidiaries                                         (1,465)        (418) 
    Total other comprehensive (expense) for the 
     period                                               (1,465)        (418) 
   -------------------------------------------------  -----------  ----------- 
    Total comprehensive expense for the period              (722)      (3,697) 
   -------------------------------------------------  -----------  ----------- 
    Attributable to: 
    Equity holders of the parent                            (764)      (3,718) 
    Non-controlling interests                                  42           21 
   -------------------------------------------------  -----------  ----------- 
                                                            (722)      (3,697) 
   -------------------------------------------------  -----------  ----------- 
 

Interim Consolidated Statement of Financial Position

as at 30 June 2023

 
                                             Unaudited        Audited 
                                                 as at          as at 
                                               30 June    31 December 
                                                  2023           2022 
                                      Note     GBP'000        GBP'000 
 Non-current assets 
 Goodwill                              6        42,331         43,091 
 Other intangible assets               7        11,024         12,776 
 Property, plant and equipment                   1,188          1,289 
 Right of use assets                             3,203          3,308 
 Deferred tax asset                              2,233          2,199 
                                            ----------  ------------- 
 Total non-current assets                       59,979         62,663 
 
 Current assets 
 Trade and other receivables                    29,595         33,163 
 Lease receivables                                  45            141 
 Corporation tax asset                             145            845 
 Cash and cash equivalents             8         9,847         12,360 
                                            ----------  ------------- 
 Total current assets                           39,632         46,509 
                                            ----------  ------------- 
 
 Total assets                                   99,611        109,172 
                                            ----------  ------------- 
 
 Current liabilities 
 Trade and other payables                      (8,091)       (10,049) 
 Accruals and contract liabilities     9       (9,993)       (29,399) 
 Financial liabilities                 10            -           (61) 
 Current tax liabilities                         (949)        (1,121) 
 Provisions                                          -           (17) 
 Lease liabilities                             (2,220)        (1,328) 
                                            ---------- 
 Total current liabilities                    (21,253)       (41,975) 
 
 Non-current liabilities 
 Financial liabilities                 10     (27,219)       (23,357) 
 Provisions                                      (502)          (446) 
 Lease liabilities                             (3,039)        (4,654) 
 Deferred tax liability                        (2,100)        (2,478) 
                                            ----------  ------------- 
 Total non-current liabilities                (32,860)       (30,935) 
                                            ----------  ------------- 
 Total liabilities                            (54,113)       (72,910) 
                                            ----------  ------------- 
 
 Total net assets                               45,498         36,262 
                                            ==========  ============= 
 
 Equity 
 Ordinary shares                       13       35,102         30,060 
 Share premium                                  15,552         10,863 
 Other reserves                                  3,359          4,824 
 Accumulated losses                            (8,859)        (9,787) 
                                            ----------  ------------- 
 Equity attributable to the owners 
  of the parent                                 45,154         35,960 
                                            ----------  ------------- 
 Non-controlling interests                         344            302 
                                            ----------  ------------- 
 Total equity                                   45,498         36,262 
                                            ==========  ============= 
 

Interim Consolidated Statement of Changes in Equity

for the six months ended 30 June 2023

 
                                                                                            Non-controlling 
                              Ordinary       Share        Other     Accumulated                   interests      Total 
                                shares     premium     reserves          Losses     Total                       equity 
                               GBP'000     GBP'000      GBP'000         GBP'000   GBP'000           GBP'000    GBP'000 
 31 December 2021               20,682         255        4,572         (2,774)    22,735               269     23,004 
 (Loss)/profit for 
  the period                         -           -            -         (3,300)   (3,300)                21    (3,279) 
 Other comprehensive 
  income                             -           -          418               -       418                 -        418 
                           -----------  ----------  -----------  --------------  --------  ----------------  --------- 
 Total comprehensive 
  income/(expense) 
  for the period                     -           -          418         (3,300)   (2,882)                21    (2,861) 
 Shares issued for 
  cash                           9,240      10,608            -            (30)    19,818                 -     19,818 
 Share options credit              117           -            -             207       324                 -        324 
 Acquisitions                        -           -        1,576               -     1,576                 -      1,576 
                           -----------  ----------  -----------  --------------  --------  ----------------  --------- 
 30 June 2022 (unaudited)       30,039      10,863        6,566         (5,897)    41,571               290     41,861 
 (Loss)/profit for 
  the period                                                            (4,195)   (4,195)                12    (4,183) 
 Other comprehensive 
  expense                                                 (166)                     (166)                        (166) 
                           -----------  ----------  -----------  --------------  --------  ----------------  --------- 
 Total comprehensive 
  (expense)/income 
  for the period                     -           -        (166)         (4,195)   (4,362)                12    (4,350) 
 Shares issued for 
  cash                               -           -            -             (9)       (9)                 -        (9) 
 Share options credit               21           -            -             314       335                 -        335 
 Acquisitions                                           (1,576)               -   (1,576)                      (1,576) 
                           -----------  ----------  -----------  --------------  --------  ----------------  --------- 
 31 December 2022               30,060      10,863        4,824         (9,787)    35,960               302     36,262 
 Profit for the period               -           -            -             701       701                42        743 
 Other comprehensive 
  (expense)                          -           -      (1,465)               -   (1,465)                 -    (1,465) 
                           -----------  ----------  -----------  --------------  --------  ----------------  --------- 
 Total comprehensive 
  (expense)/income 
  for the period                     -           -      (1,465)             701     (763)                42      (721) 
 Shares issued for 
  cash                           4,983       4,689            -            (46)     9,626                 -      9,626 
 Share options charge               59           -            -             273       332                 -        332 
 30 June 2023 (unaudited)       35,102      15,552        3,359         (8,859)    45,154               344     45,498 
 

Interim Consolidated Cash Flow Statement

for the six months ended 30 June 2023

 
                                                                             Unaudited   Unaudited 
                                                                              6 months    6 months 
                                                                                 ended       ended 
                                                                               30 June     30 June 
                                                                                  2023        2022 
                                                                      Note    GBP'000s    GBP'000s 
 Cash flows from operating activities 
 Cash (used by) operations                                             12      (2,836)     (3,415) 
 Finance expenses paid                                                           (741)       (232) 
 Finance income received                                                            36          35 
 Income taxes paid                                                               (536)       (915) 
 
 Net cash from operating activities                                            (4,077)     (4,527) 
 
 Cash flows from investing activities 
 Acquisition of subsidiaries, net of cash acquired                                  82    (16,525) 
 Disposals of subsidiaries                                                         502           - 
 Purchase of property, plant and equipment                                       (292)       (194) 
 Purchase of intangible assets                                                   (437)          (93) 
 
 Net cash flow from investing activities                                         (145)    (16,812) 
 
 
   Cash flows from financing activities 
 Proceeds from issue of share capital (net of issue costs)                          80      14,360 
 Proceeds from bank borrowings                                                   5,000       4,500 
 Repayment of bank borrowings                                                  (1,500)           - 
 Bank loan fees paid                                                                 -       (300) 
 Payments of lease liabilities                                                 (1,258)     (1,607) 
 Dividends paid to non-controlling interests                                         -       (138) 
 
 Net cash flow from financing activities                                         2,322      16,815 
 
 Net (decrease) in cash, cash equivalents and bank overdrafts                  (1,900)     (4,524) 
 Cash, cash equivalents and bank overdrafts at beginning of period              12,360      13,134 
 
   Effect of exchange rate changes on cash and cash equivalents                  (613)         662 
                                                                            ----------  ---------- 
 Cash, cash equivalents and bank 
  overdrafts at end of period                                          8         9,847       9,273 
                                                                            ==========  ========== 
 

Notes to the interim financial statements for the six months ended 30 June 2023

1. Accounting Policies

Basis of preparation

The condensed consolidated interim financial statements for the six months ended 30 June 2023 have been prepared in accordance with UK adopted International Accounting Standard 34, 'Interim Financial Reporting'. These interim financial statements should be read in conjunction with the Group's Annual Report and Accounts for the year ended 31 December 2022, which have been prepared in accordance with International Accounting Standards in conformity with the requirements of the Companies Act 2006 ('IFRS') and the applicable legal requirements of the Companies Act 2006.

The condensed consolidated interim financial statements have been prepared on a going concern basis. The Group meets its day-to-day working capital requirements through its cash reserves and borrowings, described in notes 8 and 9. As at 30 June 2023, the Group had cash balances of GBP9,847,000, (including restricted cash of GBP903,000) and undrawn bank facilities available of GBP4,688,000, and was within its banking covenants.

In assessing the going concern status of the Group and Company, the Directors have considered the Group's forecasts and projections, taking account of reasonably possible changes in trading performance and the Group's cash flows, liquidity, and bank facilities. The Directors have prepared a model to forecast covenant compliance and liquidity to 31 December 2024 that includes a base case and scenarios to form a severe but plausible downside case.

The base case assumes growth in revenue and EBITDA based on the Group's budget for the year ended 31 December 2023 and management projections for the year ended 31 December 2024. The severe but plausible case assumes a downside adjustment to revenue of 12.5% throughout the period with only a 3% reduction in operating costs. Under this scenario, management is satisfied of covenant compliance throughout the going concern period.

The Directors consider that the Group and Company will have sufficient liquidity within existing bank facilities, to meet its obligations during the next 12 months and hence consider it appropriate to prepare the condensed consolidated interim financial statements on a going concern basis.

Following the Russian invasion of Ukraine, the Group has been reviewing the future of its subsidiary in Russia (Ebiquity Russia OOO) and has been in negotiations with a view to divesting its 75.01% shareholding in it. In view of the uncertainty regarding this operation, an impairment provision was made at the year-end against the value of its assets in the Group balance sheet. Its cash balances are also deemed to be restricted cash and totalled GBP0.9m at the end of the period. Details are provided in notes 3 and 7.

In the reporting of financial information, the Directors have adopted various alternative performance measures ('APMs'). The Group includes these non-GAAP measures as they consider them to be both useful and necessary to the readers of the financial statements to help understand the performance of the Group. The Group's measures may not be calculated in the same way as similarly titled measures reported by other companies and therefore should be considered in addition to IFRS measures. The APMs are consistent with how business performance is measured internally by the Group. Details of the APMs and their calculation are set out on page 12.

2. Segmental reporting

In accordance with IFRS 8, the Executive Directors have identified the operating segments based on the reports they review as the chief operating decision-maker ('CODM') to make strategic decisions, assess performance and allocate resources. The definition of these segments was changed for reporting for 31 December 2022 and the operating segments are now deemed to be the regional operations instead of the two global practices reported on in previous years. The comparative segmental reporting for 30 June 2022 has been re-presented to reflect this change.

Certain operating segments have been aggregated to form four reportable segments: UK & Ireland ("UK&I"), Continental Europe, North America and Asia Pacific ("APAC").

The Group's chief operating decision -- makers assess the performance of the operating segments based on revenue and operating profit before highlighted items. This measurement basis excludes the effects of non -- recurring expenditure recorded to highlighted items from the operating segments such as restructuring costs and acquisition related costs. The measure also excludes the effects of recurring expenditure recorded to highlighted items such as equity -- settled share -- based payments, purchased intangible amortisation and transformation related costs. Interest income and expenditure are not allocated to segments, as this type of activity is driven by the central treasury function, which manages the cash position of the Group.

The segment information provided to the Executive Directors for the reportable segments for the period ended 30 June 2023 is as follows:

Revenue

The FY22 Segmental Revenue has been re-presented to include the impact of intercompany revenues. This is to provide a clearer understanding of the margin performance of each segment.

 
 ---                                     Revenue              Change                  Revenue 
                                 ----------------------- 
                                                                                 Re-presented 
-------------------------------  --------  -------------  --------------  ------------------- 
                                  H1 2023   H1 2022 GBPm    GBPm       %         FY 2022 GBPm 
                                     GBPm 
-------------------------------  --------  -------------  ------  ------ 
   UK & Ireland                      14.2           13.3     0.9      7%                 26.3 
   Continental Europe                14.4           13.4     1.0      7%                 26.4 
   North America                      7.8            5.2     2.6     50%                 12.7 
   APAC                               4.3            4.8   (0.5)   (11%)                  9.7 
 Total Revenue from Continuing 
  Operations                         40.6           36.7     3.9     11%                 75.1 
 

Operating Profit and Operating Margin

 
                                    Adjusted         Adjusted        Adjusted     Adjusted 
                                    Operating        Operating      Operating    Operating 
                                      Profit           margin          Profit       margin 
                                 H1 2023      H1      H1      H1      FY 2022      FY 2022 
                                            2022    2023    2022 
                                          ------  ------  ------               ----------- 
                                    GBPm    GBPm       %       %         GBPm            % 
------------------------------            ------  ------                       ----------- 
 
   UK & Ireland                      3.7     2.9     26%     22%          6.6          25% 
   Continental Europe                4.6     4.4     32%     32%          6.3          24% 
   North America                     1.0     0.0     13%      -%          0.9           7% 
   APAC                              0.4     0.8      9%     17%          1.8          19% 
   Unallocated                     (3.7)   (3.2)    (9%)    (9%)        (6.5)         (9%) 
 Adjusted Profit - Continuing 
  Operations (1)                     6.0     4.9   14.7%   13.2%          9.1          12% 
                                                  ------ 
   Discontinued operations         (0.1)     0.1                          0.1 
 Total Group                         5.9     5.0   14.6%   13.5%          9.3          12% 
                                                  ------ 
 

(1) Operating profit/(loss) before highlighted items means adjusted operating profit/(loss)

A reconciliation of segment operating profit/(loss) before highlighted items to total profit/(loss) before tax is provided below:

 
                                                                          Unaudited            Unaudited 
                                                                           6 months             6 months 
                                                                              ended                ended 
                                                                       30 June 2023         30 June 2022 
                                                                                          (re-presented) 
                                                                            GBP'000              GBP'000 
            Reportable segment operating profit before 
             highlighted items                                                9,607                8,091 
            Unallocated costs: 
            Staff costs                                                     (2,315)              (2,134) 
            Property costs                                                    (356)                (560) 
            Exchange rate movements                                           (266)                  309 
            Other administrative expenses                                     (703)                (839) 
            Operating profit before highlighted items                         5,967                4,867 
            Highlighted items (note 3)                                      (3,589)              (6,022) 
                                                          -------------------------  ------------------- 
            Operating profit/(loss)                                           2,378              (1,155) 
            Net finance costs                                                 (956)                (217) 
                                                          -------------------------  ------------------- 
            Profit/(loss) before tax - continuing 
             operations                                                       1,422              (1,372) 
            Profit before tax - discontinued operations 
             (note 5)                                                           175                   70 
                                                          -------------------------  ------------------- 
            Profit/(loss) before tax                                          1,597              (1,302) 
                                                          =========================  =================== 
 
   3.   Highlighted items 

Highlighted items comprise items that are highlighted in the income statement because separate disclosure is considered relevant in understanding the performance of the business.

 
                                                       Unaudited         Unaudited 
                                                        6 months          6 months 
                                                           ended             ended 
                                                    30 June 2023      30 June 2022 
                                                                    (re-presented) 
                                                         GBP'000           GBP'000 
 Share option charge                                         307               190 
 Amortisation of purchased intangibles                     1,701               373 
 Impairment of Ebiquity Russia OOO                          (53)               365 
 Post-acquisition remuneration charges 
  contingent on performance                                  333             3,436 
 Acquisition, integration, and strategic 
  costs                                                      623             1,657 
 Transformation costs                                        678                 - 
 Total highlighted items before tax                        3,589             6,022 
 Taxation (credit)                                         (572)              (23) 
                                                  --------------  ---------------- 
 Total highlighted items after tax - continuing 
  operations                                               3,017             5,999 
                                                  --------------  ---------------- 
 Highlighted items - discontinued operations               (248)                16 
                                                  --------------  ---------------- 
 Total highlighted items                                   2,769             6,015 
                                                  --------------  ---------------- 
 

The share option charge reflects the expense for the period arising from the cost of share options granted at fair value, recognised over the vesting period. For the period ended 30 June 2023, a charge of GBP307,000 (30 June 2022: GBP190,000) was recorded.

The amortisation charge for purchased intangible assets increased significantly in the period to GBP1,701,000 (30 June 2022: GBP373,000) due to the addition of intangible assets through the acquisitions of Media Management, LLC (MMi) and Media-Path which completed in Q2 2022. These assets include customer relationships of acquired entities, owned software (MMi's Circle Audit system) and Media-Path's GMP licence asset.

An impairment credit of GBP53,000 (30 June 2022: charge of GBP365,000) has been made to reflect the adjustment to the planned divestment of the Group's majority stake in Ebiquity Russia OOO for a nominal value. This comprises a credit adjustment of GBP96,000 against the Group's share (75%) of the total assets excluding cash partially offset by a charge to further impair goodwill by GBP43,000.

A final accrual of GBP333,000 (30 June 2022: GBP3,436,000) has been made for post-date remuneration which was settled in May 2023 relating to the acquisition of Digital Decisions B.V. in 2020. The total amount paid was GBP16.1 million.

The acquisition, integration, and strategic costs of GBP623,000 (30 June 2022: GBP1,657,000) comprise a revision to the discounting of the deferred contingent consideration payable for the MMi earn out payable in 2025 of GBP218,000, project costs of GBP335,000, and onerous lease costs of GBP70,000 relating to a charge payable to terminate the Chicago lease early in September 2023.

The remaining costs of GBP678,000 within the continuing business are transformation costs. As previously communicated, the Group is in the process of undertaking a transformation and integration programme to firstly, rationalise its product portfolio and optimise the use of newly acquired technologies and secondly, move from a regional to a global delivery model. In addition, the integration, alignment and streamlining of delivery and planning methodologies throughout the organisation are in progress. This follows the acquisition of MMi and Media-Path in April 2022.

Significant workstreams are underway to support this transformation. Whilst these workstreams involve a large number of the employees throughout the organisation, there are a number of core individuals who are fundamental in delivering specific workstreams. These individuals have largely been taken out of their regional delivery and management roles to focus on the transformation workstreams and will return to a newly created role within the new global specialisms that they have been responsible for implementing. The costs highlighted are therefore not "one-off" in nature, though the workstreams are. We have determined to separate through highlighted items the proportionate costs of individuals who are spending the majority of their time on these transformation workstreams and in H1 2023, this was 9 employees with a total cost of GBP526,000. In addition, training and events costs to brief and educate employees of their new roles within the new global specialisms totalled GBP152,000. These transformation costs, in total GBP678,000, have been classified as highlighted items.

As previously communicated this has been planned as a three year transformation programme scheduled to run to the end of 2025, with the majority of costs incurred in 2023 and 2024. Savings are expected to commence during the second half of 2024 and operating efficiency savings totalling GBP5 million on an annualised basis are expected to be delivered by the end of 2025.

The costs within discontinued operations represents the highlighted items after tax for the disposal of the Digital Balance Australia Pty Limited. Included within this balance is the profit on disposal of GBP213,000, amortisation of intangibles of GBP10,000 (30 June 2022: GBP21,000) and movement in deferred tax on the purchased intangibles attributable to the discontinued operation of GBP(45,000) (30 June 2022: GBP(5,000).

4. Earnings per share

The calculation of basic and diluted earnings per share is based on the following data:

 
                                          Unaudited 6 months ended               Unaudited 6 months ended 
                                                30 June 2023                    30 June 2022 (re-presented) 
                                    Continuing  Discontinued        Total  Continuing  Discontinued       Total 
                                       GBP'000       GBP'000      GBP'000     GBP'000       GBP'000     GBP'000 
Earnings for the purpose 
 of basic earnings per 
 share, being net profit 
 attributable 
to equity holders of the 
 parent                                    534           167          701     (3,347)            47     (3,300) 
Adjustments: 
Impact of highlighted 
 items (net of tax) (1)                  3,015         (248)        2,768       5,999            16       6,015 
                                   -----------  ------------  -----------  ----------  ------------  ---------- 
Earnings for the purpose 
 of adjusted earnings per 
 share (2)                               3,549          (81)        3,469       2,652            63       2,715 
 
Number of shares: 
The weighted average number 
 of shares during the period 
- basic                            120,801,928   120,801,928  120,801,928  97,616,982    97,616,982  97,616,982 
- dilutive effect of share 
 options                             3,450,356     3,450,356    3,450,356   1,247,599     1,247,599   1,247,599 
---------------------------------  -----------  ------------  -----------  ----------  ------------  ---------- 
- diluted                          124,252,284   124,252,284  124,252,284  98,864,580    98,864,580  98,864,580 
---------------------------------  -----------  ------------  -----------  ----------  ------------  ---------- 
Basic earnings/(loss) 
 per share                               0.44p         0.14p        0.58p     (3.43)p         0.05p     (3.38)p 
Diluted earnings/(loss) 
 per share                               0.43p         0.13p        0.56p     (3.43)p         0.05p     (3.38)p 
Adjusted basic earnings/(loss) 
 per share (2)                           2.94p       (0.07)p        2.87p       2.72p         0.06p       2.78p 
Adjusted diluted earnings/(loss) 
 per share (2)                           2.86p       (0.07)p        2.79p       2.68p         0.06p       2.75p 
---------------------------------  -----------  ------------  -----------  ----------  ------------  ---------- 
 

(1) Highlighted items (see note 3), stated net of their total tax and non-controlling interest impact.

(2) Adjusted means before highlighted items.

5. Discontinued Operations

During the period, the Group agreed to dispose of its subsidiary Digital Decisions Australia Pty Limited for gross consideration of A$891,000 (GBP502,000). This disposal was completed on 6 April 2023. The results of this division have been presented within discontinued operations as appropriate.

The table below summarises the income statement for the discontinued business unit for both the current and the prior period:

 
                                            6 months       6 months 
                                               ended          ended 
                                             30 June   30 June 2022 
                                                2023 
                                             GBP'000        GBP'000 
-----------------------------------------  ---------  ------------- 
 Revenue                                         113            526 
 Project-related costs                             -              - 
-----------------------------------------  ---------  ------------- 
 Net Revenue                                     113            526 
 Staff costs                                   (100)          (310) 
 Other operating expenses                       (37)          (122) 
-----------------------------------------  ---------  ------------- 
 Operating (loss)/profit                        (24)             94 
 Finance income                                    -              - 
 Finance expenses                                (4)            (3) 
-----------------------------------------  ---------  ------------- 
 Net finance costs                               (4)            (3) 
-----------------------------------------  ---------  ------------- 
 (Loss) profit before highlighted items         (28)             91 
-----------------------------------------  ---------  ------------- 
 Highlighted items                               203           (21) 
-----------------------------------------  ---------  ------------- 
 Profit before tax                               175             70 
 Tax                                             (8)           (23) 
-----------------------------------------  ---------  ------------- 
 Net profit from discontinued operations         167             47 
-----------------------------------------  ---------  ------------- 
 

Below is a table summarising the cash flows from continued and discontinued operations:

 
                                                        Period ended   Period ended 
                                                             30 June        30 June 
                                                                2023           2022 
                                                             GBP'000        GBP'000 
-----------------------------------------------------  -------------  ------------- 
 Net cash from operating activities - continuing 
  operations                                                 (3,606)        (4,556) 
 Net cash from operating activities - discontinued 
  operations                                                   (471)             29 
-----------------------------------------------------  -------------  ------------- 
 Total net cash generated from operating activities          (4,077)        (4,527) 
-----------------------------------------------------  -------------  ------------- 
 Net cash used in investment activities - continuing 
  operations                                                   (647)       (16,812) 
 Net cash generated from investment activities 
  - discontinued operations                                      502              - 
-----------------------------------------------------  -------------  ------------- 
 Total net cash used in investment activities                  (145)       (16,812) 
-----------------------------------------------------  -------------  ------------- 
 Net cash generated by financing activities 
  - continuing operations                                      2,322         16,815 
 Net cash generated by financing activities                        -              - 
  - discontinued operations 
-----------------------------------------------------  -------------  ------------- 
 Total net cash generated by financing activities              2,322         16,815 
-----------------------------------------------------  -------------  ------------- 
 Net decrease in cash and cash equivalents - 
  continuing operations                                      (1,931)        (4,553) 
 Net increase in cash and cash equivalents - 
  discontinued operations                                         31             29 
-----------------------------------------------------  -------------  ------------- 
 Net decrease in cash and cash equivalents                   (1,900)        (4,524) 
-----------------------------------------------------  -------------  ------------- 
 

Below is a table summarising the details of the sale of the subsidiary:

 
                                         Period ended   Period ended 
                                            30-Jun-23      30-Jun-22 
--------------------------------------  -------------  ------------- 
 Cash received or receivable: 
 Cash                                             502              - 
 Decease of consideration                           -              - 
--------------------------------------                 ------------- 
 Total disposal consideration                     502              - 
 
 Carrying amount of net assets sold                30              - 
 Costs to sell - current year                     259              - 
--------------------------------------  -------------  ------------- 
 Total                                            289              - 
--------------------------------------                 ------------- 
 
 Gain on sale before income tax                   213              - 
 Income tax charge on gain                        (8)              - 
--------------------------------------  -------------  ------------- 
 Gain on sale after income tax                    205              - 
 Costs to sell - prior year                         -              - 
--------------------------------------  -------------  ------------- 
 Gain on sale after income tax - total            205              - 
 

6. Goodwill

 
                                                       GBP'000 
           Cost 
           At 1 January 2023                            52,965 
           Acquisitions (1)                              (143) 
           Disposals                                   (1,752) 
           Foreign exchange differences                (1,062) 
           At 30 June 2023                              50,008 
                                           =================== 
 
 
           Accumulated impairment 
           At 1 January 2023                           (9,874) 
           Impairment                                     (44) 
           Disposals                                     1,722 
           Foreign exchange differences                    519 
                                           ------------------- 
           At 30 June 2023                             (7,677) 
                                           =================== 
 
           Net book value 
           At 30 June 2023                              42,331 
                                           ------------------- 
           At 31 December 2022                          43,091 
                                           =================== 
 

(1) An adjustment of GBP143,000 was made to the goodwill balance on finalisation of the acquisition accounting of MMi which was provisional at the time of the December 2022 financial statements.

7. Other intangible assets

 
                                                    Capitalised                         Purchased                Total 
                                                    development                        intangible    intangible assets 
                                                          costs   Computer software    assets (1) 
                                                       GBP'000s            GBP'000s      GBP'000s             GBP'000s 
 Cost 
 At 1 January 2023                                        9,489               2,531        27,397               39,417 
 Additions                                                  460                 337             -                  797 
 Impairment                                                   -                   3             -                    3 
 Disposals                                                    -                   -         (420)                (420) 
 Foreign exchange                                         (273)                (21)         (443)                (737) 
                                                  -------------  ------------------  ------------  ------------------- 
 At 30 June 2023                                          9,676               2,850        26,534               39,060 
                                                  =============  ==================  ============  =================== 
 
 
 Amortisation 
 At 1 January 2023                                      (6,187)             (2,502)      (17,952)             (26,641) 
 Charge for the period - continuing operations 
  (2)                                                     (575)                (17)       (1,701)              (2,293) 
 
 Charge for the period - discontinued operations              -                   -          (10)                 (10) 
 Impairment                                                   -                 (2)             -                  (2) 
 Disposals                                                    -                   -           248                  248 
 Foreign exchange                                           223                  20           419                  662 
                                                  -------------  ------------------  ------------  ------------------- 
 At 30 June 2023                                        (6,539)             (2,501)      (18,996)             (28,036) 
                                                  =============  ==================  ============  =================== 
 
 
 Net book value 
 
 At 30 June 2023                                          3,137                 349         7,538               11,024 
                                                  =============  ==================  ============  =================== 
 At 31 December 2022                                      3,302                  29         9,445               12,777 
                                                  =============  ==================  ============  =================== 
 

1 Purchased intangible assets consist principally of customer relationships with a typical useful life of three to 10 years.

(2) Amortisation is charged within administrative expenses to write off the cost of the intangible assets over their estimated useful lives. The amortisation of purchased intangible assets is included as a highlighted administrative expense.

8. Cash, cash equivalents, bank overdrafts and restricted cash

Cash, cash equivalents, and bank overdrafts include the following for the purposes of the cash flow statement:

 
                                    30 June   31 December 
                                       2023          2022 
                                    GBP'000       GBP'000 
 Cash and cash equivalents            8,944        11,311 
 Restricted cash (1)                    903         1,049 
                                   --------  ------------ 
 Cash, cash equivalents and bank 
  overdrafts (2)                      9,847        12,360 
                                   --------  ------------ 
 

(1) Cash and cash equivalents of GBP903,000 (31 December 2022 - GBP1,049,000) are held in Ebiquity Russia OOO with restrictions on remittances to certain countries. These balances may not be readily available to the wider Group but can be used to meet Ebiquity Russia OOO's obligations within Russia as they fall due.

(2) The main contributors leading to the reduction in the bank balance in the period are due to the cash element of the post-date remuneration paid in May 2023 relating to the 2020 acquisition of Digital Decisions BV and also due to the loan repayment of GBP1,500,000 in June 2023.

9. Accruals and Contract liabilities

 
                                      30 June   31 December 
                                         2023          2022 
                                      GBP'000       GBP'000 
 Accruals (1)                           4,352        21,316 
 Contract liabilities                   5,641         8,083 
                                     --------  ------------ 
 Accruals and Contract liabilities      9,993        29,399 
                                     ========  ============ 
 

(1) The significant reduction in the accruals balance in the period is chiefly due to the settlement of the Digital Decisions BV post-date remuneration in May 2023. The final amount settled amounted to GBP16.1m, being settled in a combination of cash and shares.

10. Financial liabilities

 
                                              30 June        31 December 
                                                 2023               2022 
                                              GBP'000            GBP'000 
 Current 
 Loan Fees(1)                                       -                  - 
 Deferred contingent consideration(2)               -                 61 
                                        -------------  ----------------- 
                                                    -                 61 
 Non-Current 
 Bank borrowings                               25,000             21,500 
 Loan Fees(1)                                   (185)              (265) 
 Deferred contingent consideration(2)           2,404              2,122 
                                        -------------  ----------------- 
                                               27,219             23,357 
                                        -------------  ----------------- 
 Total financial liabilities                   27,219             23,418 
                                        =============  ================= 
 
 
 

(1) Loan fees were payable on amending the banking facility and are being recognised in the income statement on a straight-line basis until the maturity date of the facility in March 2025.

(2) Deferred contingent consideration relates to the acquisition of MMi.

 
                                                            Bank 
                                                      borrowings     Deferred contingent Consideration     Total 
                                                         GBP'000                               GBP'000   GBP'000 
 At 1 January 2023                                        21,235                                 2,183    23,418 
 Paid                                                    (1,500)                                  (60)   (1,560) 
 Discounting charged to the income statement                   -                                   218       218 
 Charged to income statement                                  80                                     -        80 
 Borrowings                                                5,000                                     -     5,000 
 Foreign exchange recognised in the translation 
  reserve                                                      -                                    63        63 
                                                    ------------  ------------------------------------  -------- 
 At 30 June 2023                                          24,815                                 2,404    27,219 
                                                    ============  ====================================  ======== 
 
 
 
 

All bank borrowings are held jointly with Barclays and NatWest. The current revolving credit facility ("RCF") facility was agreed in March 2022 and runs for a period of three years to March 2025, extendable for up to a further two years with a total commitment of GBP30 million. GBP25.0 million had been drawn as at 30 June 2023 (30 June 2022: GBP21.5 million). Under this agreement, annual reductions in the facility of GBP1.25 million will apply in quarterly instalments from June 2023, therefore the available facility as at 30 June 2023 is reduced from GBP30.0 million to GBP29.7 million. The remainder of any drawings is repayable on the maturity of the facility. The facility may be used for deferred consideration payments on past acquisitions, to fund future potential acquisitions, and for general working capital requirements. The quarterly covenants to be applied since June 2022 are: interest cover > 4.0x; adjusted leverage <2.5x and adjusted deferred consideration leverage < 3.5x.

Loan arrangement fees accrued in the period of GBP185,000 (30 June 2022: GBP265,000) are offset against the term loan and are being amortised over the period of the loan.

The facility bears variable interest at Barclays Bank SONIA rate plus a margin ranging from 2.60% to 3.00%, depending on the Group's net debt to EBITDA ratio. During the first six months of the facility, the margin was fixed at 3.0%, it was reduced to 2.8% effective March 2023 as a result of the covenant assessment for December 2022.

The undrawn amount of the revolving credit facility is liable to a fee of 40% of the prevailing margin. The Group may elect to prepay all or part of the outstanding loan subject to a break fee, by giving five business days' notice.

All amounts owing to the bank are guaranteed by way of fixed and floating charges over the current and future assets of the Group. As such, a composite guarantee has been given by all significant subsidiary companies in the UK, US, Australia, Germany, Denmark and Sweden.

Deferred contingent consideration represents additional amounts that are expected to be payable for acquisitions made by the Group and is held at fair value at the statement of financial position date. All amounts are expected to be fully paid by April 2025. The consideration payable is determined with reference to the performance of the North American business for the year ended 31 December 2024.

11. Dividends

No dividend was paid in respect of the year ending 31 December 2022. No dividend is being declared for the six months ended 30 June 2023. Dividends were paid to non-controlling interests as shown in the consolidated statement of changes in equity.

12. Cash generated from operations

 
                                                   Unaudited         Unaudited 
                                                    6 months          6 months 
                                                       ended             ended 
                                                     30 June           30 June 
                                                        2023              2022 
                                                                (re-presented) 
                                                  ----------  ---------------- 
                                                     GBP'000           GBP'000 
 
 Profit/(loss) before taxation                         1,422           (1,372) 
 Adjustments for: 
 Depreciation                                          1,109             1,367 
 Amortisation (note 6)                                 2,293               944 
 Gain on disposal                                          -                 4 
 Settlement of post-date remuneration                (6,448)                 - 
 Unrealised foreign exchange gain                         45              (37) 
 Impairment of goodwill & Intangibles                   (53)               365 
 Share option charge                                     273               207 
 Finance income                                         (36)              (35) 
 Finance expenses                                      1,009               503 
 Contingent consideration revaluations                   550             3,436 
                                                  ----------  ---------------- 
                                                         164             5,382 
 Decrease/(increase) in trade and other 
  receivables                                          2,982           (6,062) 
 (Decrease) in trade and other payables 
  (including accruals and contract liabilities)      (5,546)           (2,754) 
 Movement in provisions                                   35              (10) 
                                                  ----------  ---------------- 
 Cash generated from operations - continuing 
  operations                                         (2,365)           (3,444) 
 Cash generated from operations - discontinued 
  operations                                           (471)                29 
                                                  ----------  ---------------- 
 Cash generated from operations                      (2,836)           (3,415) 
 

13. Share Capital

 
                                                           Nominal 
                                                  Number     value 
                                               of shares   GBP'000 
------------------------------------------  ------------  -------- 
 Allotted, called up, and fully paid 
------------------------------------------  ------------  -------- 
 At 31 December 2021 - ordinary shares of 
  25p                                         82,728,890    20,682 
 Shares issued                                36,958,789     9,240 
 Share options exercised                         553,502       138 
------------------------------------------  ------------  -------- 
 At 31 December 2022 - ordinary shares of 
  25p                                        120,241,181    30,060 
 Shares issued                                19,929,502     4,983 
 Share options exercised                         236,083        59 
------------------------------------------  ------------  -------- 
 At 30 June 2023 - ordinary shares of 25p    140,406,766    35,102 
------------------------------------------  ------------  -------- 
 

As at 30 June 2023, the Company's issued share capital consisted of 140,406,766 Ordinary Shares, carrying one vote each. The Company's Employee Benefit Trust holds 4,200,000 issued ordinary shares to satisfy awards under the Company's share option scheme and the trustee has agreed not to vote the ordinary shares held by it. As such, 4,200,000 Ordinary Shares are treated as not carrying voting rights. Therefore, the total voting rights in the Company as at that date were 136,206,766.

During the period, 19,929,502 shares were issued to the previous owners of Digital Decisions BV as partial settlement of the post-date remuneration.

INDEPENT REVIEW REPORT TO EBIQUITY PLC

Conclusion

We have been engaged by the company to review the condensed set of financial statements in the interim results announcement for the for six months ended 30 June 2023 which comprises the income statement, the balance sheet, the statement of changes in equity, the cash flow statement and related notes 1 to 13 .

Based on our review, nothing has come to our attention that causes us to believe that the condensed set of financial statements in the interim results announcement for the six months ended 30 June 2023 is not prepared, in all material respects, in accordance with United Kingdom adopted International Accounting Standard 34 and the AIM Rules of the London Stock Exchange.

Basis for Conclusion

We conducted our review in accordance with International Standard on Review Engagements (UK) 2410 "Review of Interim Financial Information Performed by the Independent Auditor of the Entity" issued by the Financial Reporting Council for use in the United Kingdom (ISRE (UK) 2410). A review of interim financial information consists of making inquiries, primarily of persons responsible for financial and accounting matters, and applying analytical and other review procedures. A review is substantially less in scope than an audit conducted in accordance with International Standards on Auditing (UK) and consequently does not enable us to obtain assurance that we would become aware of all significant matters that might be identified in an audit. Accordingly, we do not express an audit opinion.

As disclosed in note 1, the annual financial statements of the group are prepared in accordance with United Kingdom adopted international accounting standards . The condensed set of financial statements included in this interim results announcement has been prepared in accordance with United Kingdom adopted International Accounting Standard 34, "Interim Financial Reporting".

Conclusion Relating to Going Concern

Based on our review procedures, which are less extensive than those performed in an audit as described in the Basis for Conclusion section of this report, nothing has come to our attention to suggest that the directors have inappropriately adopted the going concern basis of accounting or that the directors have identified material uncertainties relating to going concern that are not appropriately disclosed.

This Conclusion is based on the review procedures performed in accordance with ISRE (UK) 2410; however future events or conditions may cause the entity to cease to continue as a going concern.

Responsibilities of the directors

The directors are responsible for preparing the interim results announcement for the six months in accordance with the AIM rules of the London Stock Exchange.

In preparing the interim results , the directors are responsible for assessing the group's ability to continue as a going concern, disclosing as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the company or to cease operations, or have no realistic alternative but to do so.

Auditor's Responsibilities for the review of the financial information

In reviewing the interim results announcement , we are responsible for expressing to the company a conclusion on the condensed set of financial statements in the interim results announcement. Our Conclusion, including our Conclusion Relating to Going Concern, are based on procedures that are less extensive than audit procedures, as described in the Basis for Conclusion paragraph of this report.

Use of our report

This report is made solely to the company in accordance with ISRE (UK) 2410. Our work has been undertaken so that we might state to the company those matters we are required to state to it in an independent review report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company, for our review work, for this report, or for the conclusions we have formed.

Deloitte LLP

Statutory Auditor

London, United Kingdom

28 September 2023

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