RNS
Reach
13
February 2024
East Imperial
plc
("East Imperial" or the
"Company")
Continued Global Account Wins
in 2024
Highlights
●
The momentum of prestige listings
in Tier 1 & Tier 2 outlets continues in
2024
●
Affirms the ability of the brand to resonate with
the world's leading hotels, restaurants and bars
●
Continued evidence of brand expansion both within
and well beyond the home
market of New Zealand
●
Evidence of new US sales
team recruited in Q4 2023 starting to make strong headway in
execution of the sales strategy.
East Imperial plc, the global
purveyor of super-premium beverages, is pleased to announce the
continued success of winning Tier 1 and Tier 2 accounts in the
first couple of months of 2024. Notable wins include new listings
in the United States, Europe and New Zealand.
United
States
The Company has added
numerous Tier 1 and Tier 2 luxury
restaurants, bars and hotels in early
2024.
The US remains a strategically
important territory for the Company as the competitor brands become
increasingly commoditised in their search for growth. In contrast,
the Company holds its strategic position as the only true
super-premium option available for the more discerning
clientele.
East Imperial now provides its full product range to the
Très LA Group, a premium end catering and social events
company that won the Best Overall
Vendor and Catering Company of Los Angeles in 2019, 2020, 2022 and 2023. Also,
in Los Angeles, the Company is pleased its drinks
are now served at Si! Mon, a refined yet
approachable dining experience in the centre of Venice Beach, Los
Angeles.
Other recent wins in California
include the prestigious and exclusive 23-bedroom Casa Laguna Hotel
and Spa; The CS Hospitality Group, initially in
two of their San Diego-based restaurants;
The Rosemary & Pine restaurant in San Franciso and The Colorado
Bar in Pasadena.
In Florida, the new East Imperial sales team have
successfully placed the range at the Kayseya
Centre, Miami, formerly known as the American Airlines Arena, home
of NBA Champions, the Miami Heat. The arena
has a capacity for 19,500 people, including
2,105 club seats, 80 luxury suites, and 76 private boxes.
Additionally, the arena contains The Waterfront Theatre, the
largest indoor theatre in Florida.
In addition to the Kayseya Centre,
East Imperial's products in Miami are now being
served in new Tier 1 & Tier 2 accounts: Mayami, a premium and influential restaurant; The Mondrian
Hotel; Mandarin Oriental Hotel, Conrad Hotel; and
the Bayshore Club, located in the famous
Coconut Grove, Miami.
The Company's US
sales team has confidence in closing many more deals with similar
quality venues in the coming weeks and months and in other States
such as Texas and Nevada, where agreements
are in the final stages of negotiations.
Europe
In Europe, further to the
announcement on 3 January 2024 regarding IHG
Hotels, the Company is delighted to expand its
partnership with IHG Hotels, with the East Imperial brand range now being
served at the illustrious 5-star Amstel Hotel in Amsterdam. The
luxurious 55-bedroom hotel has a unique
location on the Amstel and has welcomed guests since 1867. This is a significant milestone in
expanding into Europe and evidences the Company's ability to 'land
and expand' its product range with large brands.
APAC
In addition to the recently announced
partnership with Galaxy Entertainment Group (announced on 5
February 2024), one of Asia's leading developers and operators of
integrated entertainment and resort facilities, East Imperial continues to expand within New Zealand.
Following the client win of the Pullman Hotel, Auckland
(announced on 3 January 2024),
the Company announces that the full product range
will now be served in The Nightcar restaurant, Auckland. The
Nightcar is an exciting, new, luxurious lounge bar and restaurant
serving modern Chinese cuisine, blending
influences from Beijing, London, Chicago, LA, and
Amsterdam.
Anthony Burt, CEO & Executive Chairman of East Imperial
plc, commented:
"East Imperial is on an exciting growth journey,
with account wins across the globe since the start
of 2024. East Imperial is a brand that can punch well above its weight with respect to the resources available to
us relative to some of our peers.
This shows the strength of the brand and
its ability to resonate with those running high-end
luxury businesses, where customers demand quality
yet seek a sense of individuality. East Imperial's ability to reach
out and pick up these high-end client accounts makes me more
confident than ever about our brand's strength and
growth strategy. I look forward to further
updating the market as we record new business
wins."
For
further information, please contact:
|
East Imperial plc
Anthony Burt
|
investors@eastimperial.com
|
|
Allenby Capital Limited (Broker)
Guy McDougall / Matt Butlin (Sales
and Corporate Broking)
Jeremy Porter / Piers Shimwell
(Corporate Finance)
|
+44 (0)20 3328 5656
|
About East Imperial
Founded in New Zealand and Singapore
in 2012, East Imperial produces a range of super-premium mixers that sell throughout
APAC, the US and EMEA. Guided by a clear strategy to capitalise on
the growing demand for premiumisation across the beverage industry,
East Imperial has sold over 33 million bottles in over 20 countries
since its founding, with popular products including Old World Tonic
Water, Grapefruit Tonic Water, Yuzu Tonic Water and Mombasa Ginger
Beer. In 2023, East Imperial won 8 medals at the coveted Tonic
& Mixers Masters Competition in London.
The Company was founded on the
philosophy of creating exquisite products defined by heritage,
tradition and authenticity. All products are made from the highest
quality, all-natural ingredients, reflecting East Imperial's
commitment to providing a sustainable product and minimising
environmental impacts at every stage of the manufacturing process.
For more information about East Imperial and its ultra-premium
mixers.
Visit https://www.eastimperial.com/