Guild Esports PLC Partnership Signed with Pixels AI (1458G)
July 17 2023 - 1:00AM
UK Regulatory
TIDMGILD
RNS Number : 1458G
Guild Esports PLC
17 July 2023
Press release
17 July 2023
Guild Esports PLC
("Guild Esports", "Guild", or "the Company")
Digital Advertising and Video Distribution Partnership Signed
with Pixels AI
Guild Esports PLC (LSE: GILD; OTCQB: GULDF), a global gaming
focused media business, is pleased to announce that it has entered
a partnership with Pixels AI, a video distribution and digital
advertising service that uses AI optimisation to connect digital
publishers, advertisers and video content rights holders by
matching content to relevant web pages, providing publishers with
relevant video content where advertising-space is sold.
The partnership will enable Guild to generate new advertising
revenues from its owned video content by leveraging
Pixels'AI-powered video platform that is utilised by some of the
biggest publishers and websites including The Independent and its
international editions such as Independent Arabia and Independent
en Español, Evening Standard, and National World (formerly
JPIMedia).
Guild is Pixels AI's first esports and gaming content partner,
and as a result of the agreement, Pixels AI will automatically
match Guild content to relevant articles covering the sector.
Guild's content will generate advertising revenues based on volume
of video plays and real-time digital video advertising placements
sold. Pixels AI's video network currently generates over 100
million plays monthly for the partners across its publisher and
video rights holder network. Given that the global esports audience
is comprised of 532 million people, and the total number of gamers
worldwide is estimated at three billion in 2022 (source: Statista),
this represents a significant opportunity to engage new
audiences.
Pixels AI's video distribution platform matches premium video
content to relevant articles and webpages in real time to enhance
reader and audience engagement. In addition, Pixels AI enables
digital publishers to maximise the yield on their digital
advertising inventory by providing them with content that is
relevant to advertisers' target audiences in which advertising
space is purchased via real-time digital advertising.
Across the initial one-year deal term signed, advertising
revenues generated as a result of the partnership will be shared
between Guild and Pixels AI in line with publisher agreements.
The partnership will also provide Guild's growing in-house
production division, Guild Studios, with intelligent content
performance data to assist with new content and IP development and
will also assist Guild in targeting audiences from new growth
territories and regions.
The use of digital video advertising and AI optimisation to
automate the serving of Guild's owned video content on relevant
articles will increase the visibility of Guild content and
consequently the volume of available advertising opportunities. The
Company anticipates that the partnership will open new distribution
channels for Guild content and allow the Company to better
understand gaming audiences across a wider range of online
channels, creating opportunities for significant new revenue
streams by monetising Guild's extensive content library with new
audiences.
Jasmine Skee, CEO of Guild Esports , said: "This partnership
helps us put the Guild brand and our authentic and exclusive gaming
content in front of targeted and engaged digital audiences. It will
enhance our current content advertising strategy with greater reach
and frequency and boost our ability to talk to gamers away from the
traditional social and streaming platforms which is vital for our
growth.
"The insights the partnership gives us access to will also
inform our expanding content strategy and effective delivery for
sponsors and future partners."
Alex Powell, CEO of Pixels Ai , said: "This is a hugely exciting
partnership we are announcing today between Guild and Pixels. We
are bringing together one of the most successful pro-gaming teams
with an innovative UK-based provider of digital video distribution
and streaming solutions. We feel privileged to be partnering with
Guild as part of our move into the gaming and esports sector."
For further information please contact:
Guild Esports
Jasmine Skee via Tancredi +44 207 887
Chief Executive 7633
Neil Thapar
Investor Relations
+44 7876 455 323
--------------------------
Tennyson Securities
--------------------------
Corporate Broker
Peter Krens +44 207 186 9030
--------------------------
Tancredi Intelligent Communication
Media Relations
--------------------------
Helen Humphrey
Charlie Hobbs + 44 7449 226 720
Jasmine Gadhavi +44 7897 557 112
guild@tancredigroup.com +44 7931 435 236
--------------------------
About Guild Esports:
Guild Esports PLC is a global fan-focused team organisation and
lifestyle brand that fields professional players in gaming
competitions under the Guild banner. Our in-house training academy
aims to attract and nurture the best esports talent, and our goal
is to provide the ultimate entertainment experience alongside a
distinctive lifestyle brand authentic to the esports community
worldwide. Guild is led by an experienced management team of
entertainment sector and esports veterans and co-owned by David
Beckham. The Company is headquartered in the UK and its shares are
listed on the Main Market of the London Stock Exchange (ticker:
GILD) and on the OTCQB Venture Market in the United States (ticker:
GULDF). Please visit www.guildesports.com for more information.
About Pixels AI:
Pixels AI is a leading UK-based provider of real-time AI &
NLP video distribution solutions built for Tier 1 Video Content
Owners and Publishers on the open web. Using cutting-edge
artificial intelligence and advanced targeting algorithms, Pixels
AI connects video content owners with large online audiences by
precisely matching the context of a publisher page with a relevant
video. With a focus on video quality and relevancy, Pixels AI
unlocks the untapped potential of open web pages, improves user
engagement and maximizes advertising revenue for both content and
audience owners. Pixels AI is committed to revolutionising the
video content landscape on the open web with innovative technology
solutions that provide full editorial control and protects the
content owners' IP. https://www.pixels.ai/
Notes to Editors
Pixels AI's Co-Founder, Alex Powell, has previously worked with
a number of online publishers in news, sport and gaming to grow
their online video businesses and collaborated with fellow
Co-Founder Seb Gray at Dugout, which launched in 2016 with nine of
the world's biggest football clubs, including Arsenal, Barcelona,
Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris
Saint-Germain and Real Madrid. The Pixels' team have collaborated
previously at Sky, News UK, Independent Online and Dugout (now
owned by One Football), bringing experience in video, AI, NLP
models and digital advertising.
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