TIDMGILD
RNS Number : 3884K
Guild Esports PLC
25 August 2023
Press release
25 August 2023
Guild Esports PLC
("Guild Esports", "Guild", or "the Company")
Entry into Street Fighter
Collaboration with Sky for Street Fighter tournament launch
Guild Esports PLC (LSE: GILD; OTCQB: GULDF), a global
gaming-focused media business, is pleased to announce the launch
today of a new professional team to compete in Street Fighter 6,
marking the Company's first entry into competitive Street
Fighter.
The Company's new team, which will compete under the Guild
banner, comprises Reneil "JoKeR JoKeZ" Landell (UK), Rabiae
"Takamura" Houmaid (BE) and Alfonso "VegaPatch" Martínez Pozo (ES).
Guild believes the new team will create new revenue-generating and
audience growth opportunities for the Company.
Street Fighter is a long-running fighting game series, featuring
hand-to-hand combat between two arcade characters. Street Fighter
has built a thriving esports scene, and the game's audience
continues to grow; in June 2023, the CR Cup Street Fighter
tournament had more than 313,000 concurrent viewers, making it the
most popular video game on streaming site Twitch at the time
(source: Dexerto, 2023).
Collaboration with Sky Broadband for Street Fighter tournament
launch
Guild will collaborate with Sky Broadband, as part of its wider
partnership with Sky UK ("Sky"), to launch the 'Sweat Room', a
livestreamed Street Fighter tournament that will be promoted via a
dedicated social media campaign. In the 'Sweat Room' tournament,
participants will compete in one-on-one Street Fighter matches in a
heated room, challenging gamers to perform at their best while
under pressure. Sky Broadband will be leading on hosting the event
and the associated awareness campaign, which is supplemental to
their existing contractual commitments.
Guild will use the Sweat Room campaign to add an additional
player to the Company's all-new Street Fighter professional team
roster, as part of Guild and Sky Broadband's shared commitment to
supporting and developing the gaming community. The participants in
the tournament have been selected by Guild's expert team of coaches
and scouts as the most promising non-professional Street Fighter
players in the UK.
Guild's logo and branding will feature prominently in the
tournament and the associated online campaign, which is being
promoted by influencers including Iain Chambers, Veracity,
Damascus, Tyrant and F-Word, who have a combined following of
approximately 180,000. The Directors believe that Guild's
involvement in the campaign will boost the Company's visibility and
help to grow Guild's audience among existing Street Fighter fans
and a mid-to-hardcore gaming audience.
The winner of the tournament will additionally receive a premium
bundle of esports products designed for a professional-level Street
Fighter player, including a top-of-the-range gaming chair, a gaming
monitor, a gaming peripheral set, 18 months of free Sky Fibre
Broadband, a gaming PC, a custom PC case and a Sweat Room branded
joystick. The gaming chair is provided by Guild's Official Gaming
Chair Partner, Secretlab.
Jasmine Skee, CEO of Guild Esports, said : "Street Fighter is an
immensely competitive game with a vibrant and devoted community. We
have been closely monitoring its esports scene for a long time, and
we believe now is the perfect moment to enter our own professional
team. Street Fighter offers a completely new audience and future
revenue-generation opportunities for Guild, where we will maintain
our high standards of professional excellence and intend to compete
at the highest level. I'm delighted to welcome Reneil, Rabiae and
Alfonso to the Guild family, and look forward to welcoming the
final member of the team.
"I'm thrilled to be working with Sky Broadband on the Sweat Room
tournament. Sky Broadband and Guild have been committed to
enhancing esports performance since our partnership's inception,
and through the Sweat Room tournament, we intend to find players
that keep cool under pressure and deliver top esports performances.
Moreover, the tournament will deliver engaging content that is
appealing to wide audiences, and our involvement is indicative of
our position as a global gaming-focused media business."
Amber Pine, Managing Director of Broadband and Connectivity at
Sky Broadband said : "As part of our continued partnership with
Guild Esports, we're excited to see some of the best available
Street Fighter gamers battle it out in the Sweat Room, with the
winner being officially awarded a place on the professional team.
Of course, the best gamers need broadband that can match their
performance, so we're proud to be powering the tournament with Sky
Full Fibre Broadband, providing the speed and reliability gamers
need to excel in any competition."
For further information please contact:
Guild Esports
Jasmine Skee via Tancredi +44 207 887
Chief Executive 7633
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Tennyson Securities
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Corporate Broker
Peter Krens +44 207 186 9030
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Tancredi Intelligent Communication
Media Relations
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Helen Humphrey
Charlie Hobbs +44 7449 226 720
Jasmine Gadhavi +44 7897 557 112
guild@tancredigroup.com +44 7931 435 236
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About Guild Esports:
Guild Esports PLC is a global gaming-focused media business that
fields professional players in gaming competitions under the Guild
banner. Our in-house training academy aims to attract and nurture
the best esports talent, and our goal is to provide the ultimate
entertainment experience alongside a distinctive lifestyle brand
authentic to the esports community worldwide. Guild is led by an
experienced management team of entertainment sector and esports
veterans and co-owned by David Beckham. The Company is
headquartered in the UK and its shares are listed on the Main
Market of the London Stock Exchange (ticker: GILD) and on the OTCQB
Venture Market in the United States (ticker: GULDF). Please visit
www.guildesports.com for more information.
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