TIDMGILD
RNS Number : 9173L
Guild Esports PLC
11 September 2023
Press release
11 September 2023
Guild Esports PLC
("Guild Esports", "Guild", or "the Company")
Sky Glass appointed Official Television Partner
Sky invests six-figures to refit Sky Guild Gaming Centre
Guild Esports PLC (LSE: GILD; OTCQB: GULDF), a global
gaming-focused media business, is pleased to announce that Sky
Glass, the streaming TV from Sky, has been appointed as Guild's
Official Television Partner, effective immediately.
The deal expands on the existing multi-million, three-year
sponsorship deal with Sky announced on 26 September 2022, which
appointed Sky as Guild's Official Premier Partner, Official HQ
Partner, Official Wi-Fi and Broadband partner and Official Network
Provider.
As a result of the expanded partnership, Guild will receive an
increased sponsorship fee for years two and three of the Company's
deal with Sky, which amounts to an increase in value on the
previous six-figure deal with Samsung TV. Sky Glass will receive
prominent exposure of its Glass devices across the Sky Guild Gaming
Centre, Guild's state-of-the-art London HQ.
Refurbishment of the Sky Guild Gaming Centre
In addition to their existing commitments, Sky has invested a
six-figure sum into the refurbishment of the entire Sky Guild
Gaming Centre. The refurbishment is expected to be completed in
Q4.
The redevelopment of the Sky Guild Gaming Centre will enhance
the company's offering of its production facilities and bootcamps.
By improving the facilities of the Sky Guild Gaming Centre, the
Company will be better positioned to host high-level esports
tournaments and large-scale events.
The refurbishment includes:
-- A full renovation of the ground floor of the Sky Guild Gaming
Centre to include three multiplayer gaming booths, a podium for
winners of events held at the HQ, an improved reception area and
front-of-house branding.
-- The development of a new VIP lounge to host guests of Guild's
professional players to watch them compete on Sky Glass' advanced
screens.
-- An upgrade to three of Guild's professional team training
rooms to include ambient lighting and bespoke branding.
-- Improvements to Guild's content creation and coaching
facilities, including a new player review room and a green screen
studio which incorporates Sky Glass technology.
The Sky Guild Gaming Centre is already seeing extensive use as
an event space, recently hosting the 'Lobby Live' event, which
welcomed over 200 attendees to enjoy gaming-focused evenings
including community tournaments, live music and meet-and-greets
with Guild's professional players and coaches. The Sky Guild Gaming
Centre will additionally open the Guild Simulator Facility to
up-and-coming sim-racing drivers in September, which contains
high-end sim racing rigs provided by Guild's Official Sim Racing
Peripherals Partner, Fanatec.
Jasmine Skee, CEO of Guild Esports, said : "It's an exciting day
for Guild as we sign Sky Glass as our Official Television Partner.
Since first partnering with Sky in September 2022, our relationship
has flourished, and we have collaborated on successful campaigns,
events and tournaments that have grown both the Guild and Sky
brands. With our shared vision and commitment to esports
excellence, we are setting the gold standard for partnerships in
the esports realm.
"Sky's six-figure investment into our headquarters is creating a
nexus in London for gaming and esports. As we move forward into the
next phase of our partnership with Sky, visitors to the Sky Guild
Gaming Centre can expect to see thrilling tournaments and
unforgettable gaming nights."
For further information please contact:
Guild Esports
Jasmine Skee via Tancredi +44 207 887
Chief Executive 7633
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Tennyson Securities
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Corporate Broker
Peter Krens +44 207 186 9030
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Tancredi Intelligent Communication
Media Relations
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Helen Humphrey
Charlie Hobbs +44 7449 226 720
Jasmine Gadhavi +44 7897 557 112
guild@tancredigroup.com +44 7931 435 236
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About Guild Esports:
Guild Esports PLC is a global gaming-focused media business that
fields professional players in gaming competitions under the Guild
banner. Our in-house training academy aims to attract and nurture
the best esports talent, and our goal is to provide the ultimate
entertainment experience alongside a distinctive lifestyle brand
authentic to the esports community worldwide. Guild is led by an
experienced management team of entertainment sector and esports
veterans and co-owned by David Beckham. The Company is
headquartered in the UK and its shares are listed on the Main
Market of the London Stock Exchange (ticker: GILD) and on the OTCQB
Venture Market in the United States (ticker: GULDF). Please visit
www.guildesports.com for more information.
About Sky:
Sky is Europe's leading media and entertainment company and is
proud to be part of Comcast Corporation. Across six countries, we
connect our 23 million customers to the best entertainment, sports,
news, arts and to our own award-winning original content.
Following the launch of Sky Glass, we now offer customers our
strongest ever line-up of products and services. As well as the new
streaming TV with Sky inside and everything integrated, customers
can enjoy the award-winning Sky Q with all your favourite channels
and apps in one place, and with Sky Go you can now access an even
better experience on your devices. Sky TV has new channels, new
shows and new deals with Peacock, Paramount+ and more. Sky Mobile
was voted Best Pay Monthly and Best Value Pay Monthly network by
Uswitch, and with Sky Broadband we're offering our fastest speeds
yet.
Building on the success of Sky Originals like Chernobyl, Gangs
of London and Brassic, we are doubling our investment in original
content by 2024 through Sky Studios. Our new TV and movie studio,
Sky Studios Elstree, is expected to create over 2,000 new jobs and
generate an additional GBP3 billion of production investment in the
UK over the first five years alone. Sky News provides impartial and
trustworthy journalism for free, Sky Arts is the UK's only
dedicated free-to-air arts channel making the arts accessible for
everyone and Sky Sports, our leading sports broadcasting service,
brings customers some of the biggest and best global sporting
events from the Premier League to Formula 1 and everything
in-between. Sky Cinema is the home of Sky Original films with brand
new films launching every month alongside an unrivalled range of
the latest cinema releases and on demand library.
We believe that we can be a force for good in the communities in
which we operate. We're committed to being Europe's first net zero
carbon entertainment company by 2030 and we're proud to be a
Principal Partner and Media Partner of COP26 - the UN Climate
Change Conference. We take pride in our approach to diversity and
inclusion: we've been recognised by The Times and Stonewall for our
commitment to diversity, and we've set ambitious 2025 targets to
continue to increase diversity and representation. We're also
committed to investing GBP30million across our markets over the
next three years to improve our approach to diversity and
inclusion, and to tackle racial injustice.
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END
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September 11, 2023 02:00 ET (06:00 GMT)
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