TIDMTRMR
Tremor International Ltd
19 April 2022
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19 April 2022
Tremor International Ltd
("Tremor " or the "Company")
Tremor International Launches Exclusive Audience Offering of
High-Reach TV Viewership Data
Infused with Fyllo Cannabis & CBD Transaction Data
New York - April 19, 2022 - Tremor International (AIM/NASDAQ:
TRMR), a global leader in video and Connected TV ("CTV")
advertising, offering an end-to-end technology platform that
enables advertisers to reach relevant audiences and publishers to
maximize yield on their digital advertising inventory, and Fyllo ,
the compliance-first platform providing data-driven marketing and
regulatory solutions for high-growth industries, today announced
the next stage of their partnership, designed to enable advertisers
to reach premium, high-spending and engaged consumers across all
screens, including programmatic video and CTV.
Through industry-leading data science and audience enrichment,
Tremor International and Fyllo have created unique audience
segments that fuse Tremor's high-reach TV viewership data from up
to 44 million US households - spanning broadcast, cable, streaming
and ad content - with Fyllo's offline-sourced, deterministic
Cannabis & CBD purchase data, available exclusively to
advertisers using the Tremor Video DSP or activating PMPs through
the Unruly SSP - two platforms that comprise Tremor International's
end-to-end platform. Named "TV+," these segments reflect Tremor's
larger effort to expand its TV Intelligence solution with other
premium datasets to provide advertisers with more precise reach
across unique, high-value audiences.
Representing more than 64 million people in the US, studies show
that Cannabis & CBD consumers share a progressive mindset and
propensity to buy that make them a powerful growth audience for
brands and response-driven marketers.
As experts in cross-platform TV targeting and measurement,
Tremor International has hand-selected the most popular TV
viewership segments from its TV Intelligence solution, an expansive
dataset inclusive of Set-Top Box (STB), Automatic Content
Recognition (ACR) and cross-screen panel data, and enhanced them
with Fyllo's Cannabis & CBD consumer data to create a set of
TV+ segments, available for activation on a 1:1 basis. Examples of
the audiences now available exclusively through the Tremor Video
DSP and the Unruly SSP include:
-- Reality TV Binge Watchers + CBD Purchasers
-- Premium Streaming Viewers + CBD & Cannabis Purchasers
-- Cooking & Wine Content Viewers + CBD Purchasers
Advertisers can also leverage Tremor's TV data in combination
with Fyllo's Cannabis & CBD purchase data to build custom
audience segments based on a brand's specific campaign objectives
and performance goals.
"As Tremor expands our TV Intelligence solution, we are
exploring ways to creatively but strategically combine disparate
data sets to offer advertisers unique and valuable audiences that
open up new doors for their brands," said Alexandra Dean, Senior
Director, Global Partnerships & Strategy at Tremor
International. "Together, Tremor and Fyllo are ahead of the curve
in recognizing the value of this emerging consumer set and bringing
a growing, valuable data category to the fastest growing TV and
video content formats."
"Brands targeting cannabis audiences expect a level of data
sophistication that reflects the maturity and value of the segment
itself," said Steve Katelman, Chief Partnership Officer at Fyllo.
"Marketers can now combine data from Fyllo and Tremor to unlock new
insights and targeting opportunities on these apex consumers to
drive increased performance across programmatic video and CTV."
For further information please contact:
Tremor International Ltd ir@tremorinternational.com
Billy Eckert, Senior Director Investor Relations
KCSA (US Investor Relations) aholdsworth@kcsa.com
Adam Holdsworth
Vigo Consulting (UK Financial PR and Investor tremor@vigoconsulting.com
Relations) Tel: +44 20 7390 0230
Jeremy Garcia / Kate Kilgallen
finnCap Ltd Tel: +44 20 7220 0500
Jonny Franklin-Adams / James Thompson (Corporate
Finance)
Tim Redfern / Dicky Chambers (ECM)
Stifel Nicolaus Europe Limited Tel: +44 20 7710 7600
Fred Walsh / Alain Dobkin /Nick Adams /Richard
Short
About Tremor International
Tremor International is a collection of brands built to unite
creativity, data and technology across the open internet. Our
end-to-end, video-first platform facilitates and optimizes engaging
advertising campaigns for brands, media groups and content creators
worldwide - enabling powerful partnerships and delivering
meaningful results. A leader in Connected TV and video, Tremor
International's footprint is expanding across the industry's
fastest-growing segments, driven by a global team of seasoned
technologists and digital natives. Learn more at
www.tremorinternational.com
About Fyllo
Fyllo is on a mission to accelerate the economies of tomorrow.
Our compliance-first technology platform is trusted by high-growth
organizations to target and understand consumers, activate
omnichannel marketing and loyalty programs, and navigate today's
ever-changing regulatory landscape. Powered by a market-leading
regulatory database and the world's largest data marketplace of
cannabis and CBD purchase data, Fyllo's software and solutions are
used by Fortune 500 companies and emerging brands in
highly-regulated industries. For more information, visit
www.hellofyllo.com .
Forward Looking Statements
This press release contains forward-looking statements,
including forward-looking statements within the meaning of Section
27A of the United Stated Securities Act of 1933, as amended, and
Section 21E of the United States Securities and Exchange Act of
1934, as amended. Forward-looking statements are identified by
words such as "anticipates," "believes," "expects," "intends,"
"may," "can," "will," "estimates," and other similar expressions.
However, these words are not the only way Tremor identifies
forward-looking statements. All statements contained in this press
release that do not relate to matters of historical fact should be
considered forward-looking statements, including without limitation
statements regarding the potential benefits associated with the
partnership with Fyllo, the growth of video and CTV, benefits of
any of Tremor's or Unruly's other commercial partnerships and any
other statements related to its future financial results. These
statements are neither promises nor guarantees but involve known
and unknown risks, uncertainties and other important factors that
may cause Tremor's actual results, performance or achievements to
be materially different from its expectations expressed or implied
by the forward-looking statements. Tremor cautions you not to place
undue reliance on these forward-looking statements. For a more
detailed discussion of these factors, and other factors that could
cause actual results to vary materially, interested parties should
review the risk factors listed in Tremor's Annual Report on Form
20-F, which was filed with the U.S. Securities and Exchange
Commission (www.sec.gov) on March 15, 2022. Any forward-looking
statements made by Tremor in this press release speak only as of
the date of this press release, and Tremor does not intend to
update these forward-looking statements after the date of this
press release, except as required by law.
Tremor and Unruly, and the Tremor and Unruly logo are trademarks
of Tremor International Ltd. in the United States and other
countries. All other trademarks are the property of their
respective owners. The use of the word "partner" or "partnership"
in this press release does not mean a legal partner or legal
partnership.
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