Mirriad Advertising PLC Mirriad & A+E Networks(R) enhance partnership offer
June 15 2021 - 7:28AM
RNS Non-Regulatory
TIDMMIRI
Mirriad Advertising PLC
15 June 2021
15 June 2021
Mirriad & A+E Networks(R) enhance partnership offer
Mirriad, the leading in-content advertising company, has today
announced a partnership with A+E Networks(R) to deliver in-content
opportunities for brand partners, allowing them to better connect
with their audiences.
In Q4 2020, both parties launched in collaboration a series of
in-content activities within Lifetime(R) holiday movies programming
pillar, It's A Wonderful Lifetime. Following the success achieved
during the collaboration, the A+E Networks team will begin to
include in-content advertising for their agency and brand partners
as part of their 2021/2022 Upfront opportunities.
Brands can look forward to even more in content opportunities to
tap into the A+E Networks programming portfolio as the lineup
widens to include more movies, original series, and short form
content across A+E Networks portfolio of brands including A&E,
Lifetime and the recently added History Channel. This breadth of
engaging content means plans for further expanding the partnership
are already underway and brands will be able to take advantage of
this newly unlocked advertising inventory throughout this year and
into 2022 and beyond.
Mirriad's Academy Award winning technology digitally and
seamlessly adds products and branding into existing programs,
instantly creating new advertising inventory. Brands are able to
reach extensive new audiences and customer bases by being digitally
inserted into the wide range of multi genre programming across A+E
Networks portfolio. For brands this is a huge advantage as they
gain mass exposure to their target audiences without interrupting
the viewing experience.
Mark Melvin, EVP Sales and Brand Partnerships US at Mirriad,
said: " We're seeing increased demand from advertisers looking to
reach the valuable audiences that A+E Networks programming
delivers. They have been an incredible partner and recognize the
importance of innovating the ad experience for their viewers and
brand partners."
Peter Olsen, President, Ad Sales, A+E Networks, said: "This is a
powerful new opportunity for brands to connect with our viewers
when they're most engaged in the content they love. We've seen the
effectiveness of the Mirriad integrations drive significant uplifts
in brand effectiveness for our partners campaigns."
ENDS
About Mirriad
Mirriad's award-winning solution unleashes new revenue for
content producers and distributors by creating new advertising
inventory in content. Our patented, AI and computer vision
technology dynamically inserts products and innovative signage
formats after content is produced. Mirriad's market-first solution
seamlessly integrates with existing subscription and advertising
models, and dramatically improves the viewer experience by limiting
commercial interruptions.
Mirriad currently operates in the US, Europe and China.
About A+E Networks
A+E Networks(R) is a global content company comprised of some of
the most popular and culturally relevant brands in media, including
A&E(R), Lifetime(R), The HISTORY Channel(TM), LMN(R), FYI,(R),
VICE TV(R) and Blaze(R). A+E Networks' portfolio extends across
platforms and genres with a scripted production division, A+E
Studios(TM); unscripted production, Six West Media(TM); and
independent film unit, A&E IndieFilms(R). A+E Networks
Digital(TM) includes watch apps, games, FAST channels, AVOD, and
SVOD products Lifetime Movie Club(R) and HISTORY Vault(R); and
podcasts such as History This Week(TM). A+E Consumer
Enterprises(TM) includes experiential/branded live events such as
HISTORYTalks(TM) and E-commerce; and A+E Networks International(R)
includes branded channels, content distribution and
scripted/unscripted co-productions around the world. A+E Networks'
content reaches more than 335 million households in over 200
territories in 41 languages. A+E Networks is a joint venture of
Disney-ABC Television Group and Hearst. Follow us on Twitter at
twitter.com/aenetworks and Facebook at facebook.com/AENetworks
.
Enquiries:
For further information please visit www.mirriad.com or
contact:
Mirriad Advertising plc
Stephan Beringer, Chief Executive Officer
David Dorans, Chief Financial Officer
Ryan Mendy, US Investor Relations
investorrelations@mirriad.com
Tel: +44 (0)207 884 2530
Nominated Adviser & Broker
Canaccord Genuity Limited
Simon Bridges
Richard Andrews
Thomas Diehl
Tel: +44 (0)20 7523 8000
Financial Communications
Charlotte Street Partners
Andrew Wilson Tel: +44 (0) 7810 636995
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