Mirriad Advertising PLC Mirriad collaborates with Microsoft (2466Y)
May 03 2023 - 1:00AM
UK Regulatory
TIDMMIRI
RNS Number : 2466Y
Mirriad Advertising PLC
03 May 2023
3 May 2023
Mirriad Advertising plc
("Mirriad" or the "Company")
Mirriad collaborates with Microsoft to introduce new API
New API facilitates adtech platforms' interoperability with
Mirriad's new Fusion technology.
First release within the new cloud and technology collaboration
with Microsoft is geared to drive product innovation, improved
scale and mutual customer benefits.
Mirriad, the leading in-content advertising company, has worked
with Microsoft to build a new API, establishing a roadmap for
adopting Microsoft Azure and its AI capabilities for various
use-cases.
The Company's new Application Programming Interface (API) is a
first release within the collaboration with Microsoft. The
resulting interoperability with Mirriad's Fusion technology, which
enables dynamic insertions by media partners, is able to support
high volumes of real-time data exchange.
In practical terms, this enhanced connectivity between media
partners and the wider adtech ecosystem is designed to increase the
potential scale of the programmatic advertising opportunity.
Mirriad integrates Microsoft Azure API Management to drive this
new functionality and support Mirriad's ability to further
integrate with complementary Azure services, quickly and securely
building new scalable solutions.
Mirriad will also work with Microsoft on technical briefings and
closely align on product roadmaps to exploit the opportunities of
the collaboration.
Stephan Beringer, CEO at Mirriad , said: "Partnering with
Microsoft is an important milestone for the further development of
our in-content advertising platform, proposition and business.
"Microsoft is a leader in cloud technology, cognitive and
generative AI, which are key elements to the new marketing frontier
that we're building. The new API is our first release in the
collaboration with Microsoft and a main step on our path to scale
through automation and integration with the programmatic ecosystem.
The wide-ranging agreement with Microsoft can unlock significant
benefits and opportunities for both parties as we continue to
develop our technical capabilities and scale the creation and
delivery of contextually relevant ad experiences in content."
ENDS
About Mirriad
Mirriad's award-winning solution creates new advertising
inventory for brands. Our patented, AI and computer vision powered
platform dynamically inserts products and innovative signage
formats after content is produced. Mirriad's market-first solution
creates a new revenue model for content owners distributing across
traditional ad supported and subscription services, and
dramatically improves the viewer experience by limiting commercial
interruptions. Mirriad currently operates in the US, Europe and
Asia.
Enquiries:
Mirriad Advertising plc
Stephan Beringer, Chief Executive Officer
David Dorans, Chief Financial Officer
Via Charlotte Street Partners or Panmure Gordon
Financial Adviser, Nominated Adviser and Joint Broker:
Panmure Gordon
James Sinclair-Ford / Daphne Zhang (Corporate Advisory)
Rupert Dearden (Corporate Broking)
Tel: +44 (0)20 7886 2500
Financial Communications:
Charlotte Street Partners
Tom Gillingham
Tel: +44 (0) 7741 659021
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END
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