Live Company Group PLC Launch of BRICKLIVE Kids' Cafe
May 18 2018 - 1:00AM
RNS Non-Regulatory
TIDMLVCG
Live Company Group PLC
18 May 2018
RNS Reach
18 May 2018
LIVE COMPANY GROUP PLC ("LVCG" or the "Company")
LVCG expands further into Korea with launch of BRICKLIVE Kids'
Café
LVCG is pleased to announce that BRICKLIVE Kids' Café is
launching next month in the world famous and neo-futuristic
Dongdaemun Design Plaza ("DDP") in Seoul, South Korea.
Working in partnership with Korean food Celebrity Hino,
BRICKLIVE Kids Café will be a permanent venue featuring magnificent
LEGO(R) animals such as a leopard, a lion cub, two macaws and the
fan-favourite Feed the Frog game. As well as the dramatic models,
the café will also feature BRICKLIVE's top attractions, including a
brick pit, an interactive graffiti wall and racetracks.
The venue for the Café is itself immensely impressive. DDP is a
major urban development landmark in Seoul, and a cultural hub in
the historical district of Dongdaemun, South Korea's largest
fashion district and popular tourist destination. Designed by
British-Iraqi architect Zaha Hadid, winner of the 2004 Pritzker
Prize, the DDP was one of the driving forces behind Seoul's
designation as World Design Capital in 2010 and it has been lauded
as the new hub for design and modern culture in South Korea.
Hino is well known in Korea for designing, creating and
launching brands and restaurants around Korea and the Far East. As
a result, she is the perfect partner as BRICKLIVE looks to engage
new demographics around the world.
David Ciclitira: Executive Chairman at Live Company Group, said:
"Having signed the contract for the launch of 100 Kids' Cafés by
2022 across China, we are delighted to launch the first BRICKLIVE
Kids' Café in Korea, marking a new license strand for the Brick
Live Group. As Korea's presence on the global stage grows, we are
excited to be working with Hino at launch to help amplify the
BRICKLIVE brand among new audiences and current fans. To be able to
help the BRICKLIVE brand grow with a permanent presence in the
spectacular DDP is an opportunity we are looking forward to seeing
develop."
-END-
Enquiries:
Live Company Group Plc
David Ciclitira Tel: 020 7225 2000
Stockdale Securities Limited
Richard Johnson / Edward Thomas Tel: 020 7601 6100
Shard Capital Partners LLP
Damon Heath Tel: 0207 186 9950
W Communications, PR agency
James Porter Tel: 07568 514 244
About the Company:
Brick Live Group
Brick Live is a network of partner-driven fan-based shows using
BRICKLIVE-created content worldwide. It owns the rights to
BRICKLIVE - interactive experiences built around the creative ethos
of the world's most popular construction toy - LEGO(R). BRICKLIVE
actively encourages all to learn, build and play, and provides an
inspirational central space where like-minded fans can push the
boundaries of their creativity. Brick Live Group is not associated
with the LEGO Group and is an independent producer of
BRICKLIVE.
Parallel Live Group
Parallel Live was founded by David Ciclitira in 2015 and owns
the rights to promote BRICKLIVE in the USA. It will be responsible
for running and promoting those events, including the location
hire, event design, event construction, advertising and marketing,
media planning, website design, event management, public relations
and ticket sales, while Lego Systems, Inc will provide some of the
content.
Website: www.livecompanygroup.com
This information is provided by RNS
The company news service from the London Stock Exchange
END
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May 18, 2018 02:00 ET (06:00 GMT)
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