Pelatro PLC Contract Win (0938L)
April 17 2018 - 1:00AM
UK Regulatory
TIDMPTRO
RNS Number : 0938L
Pelatro PLC
17 April 2018
April 17, 2018
Pelatro Plc
("Pelatro" or the "Company")
Contract Win
Pelatro Plc (AIM: PTRO), the global precision marketing software
specialist, is pleased to announce a major contract win with a
Central Asian subsidiary of a Western European Telco, which has
more than 6 million customers. The contract is expected to be worth
approximately $1.7 million and is the largest entered into by the
Company to date. The majority of the fees are expected to be
recognised in 2018. Pelatro will implement its Precision Marketing
Solution mViva and will also guide the Telco in setting up a
fully-fledged Customer Value Management department along with
required processes.
Following this contract win, and building on the revenue
visibility provided by its existing client base, the Board is
confident that Pelatro will at least meet market expectations for
the full year ending 31 December 2018.
The Company remains in discussions with several potential new
Telco customers and will provide the market with a more detailed
update on new customer progress at the time of the Company's full
year results on 1 May 2018.
Subash Menon, Managing Director of Pelatro, commented: "I am
delighted to announce this significant contract win with an
established European Telco. 2017 was a transformational year and we
have made a strong start to 2018. Our pipeline remains healthy and
I look forward to updating the market on our future successes.
"
The information communicated in this announcement is inside
information for the purposes of Article 7 of Regulation
596/2014.
Enquiries:
Pelatro Plc C/O IFC
Subash Menon, Managing Director
Nic Hellyer, Finance Director
finnCap Limited (Nominated Adviser and
Broker)
Adrian Hargrave/ Giles Rolls/ Kate Bannatyne
(Corporate Finance)
Stephen Norcross / Sultan Awan (Corporate
Broking) +44 (0)20 7220 0500
IFC Advisory Limited (Financial PR & IR)
Tim Metcalfe / Miles Nolan / Zach Cohen +44 (0)20 3934 6630
Notes to Editors
Pelatro provides precision marketing software for use by its
customers in B2C applications, with a current focus on providing
multi channel campaign management software to Telcos that provides
a contextualised, relevant and personalised solution for end
users.
Pelatro's precision marketing solution, mViva, uses Big Data
analytics to study growing end user data to reveal patterns,
trends, associations and key behavioural traits. mViva then applies
algorithms to analyse this data and to identify patterns for each
end user. Based on this analysis, relevant offers (which can
include additional services or customised campaigns) are made to
end users through a variety of channels like SMS, email and apps.
mViva allows customers to generate smaller relevant segments of end
users, which can be as small as one end user. By using mViva's
targeted approach, Pelatro's customers have experienced an increase
of up to 5 per cent. of annual incremental revenue per end user
through the upselling of products.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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