RhythmOne PLC RhythmOne announces brand consolidation
November 08 2017 - 8:00AM
RNS Non-Regulatory
TIDMRTHM
RhythmOne PLC
08 November 2017
RNS Reach
RhythmOne Announces Rebrand to Align with Integrated
Capabilities
RhythmOne announces brand consolidation following integration of
RadiumOne's data-driven marketing technology and solutions
LONDON, UNITED KINGDOM and SAN FRANCISCO, CA--(Marketwired -
November 8, 2017) - RhythmOne plc (LSE AIM: RTHM), an advertising
technology company that connects brands to audiences, today
announces that it has integrated RadiumOne's data-driven marketing
technology and solutions into its end-to-end programmatic platform.
The combined company and strengthened sales team will go to market
under the RhythmOne brand name with an updated look-and-feel,
market positioning and capabilities.
Making Connections that Matter
The integration of RadiumOne's product suite into RhythmOne's
technology platform allows the Company to offer differentiated
supply, proprietary brand-safety technology, analytics products
that power first- and second-party data-driven insights, and
cross-device programmatic activation across RhythmOne's massive
supply footprint.
The addition of RadiumOne's demand-side and data management
platforms fortifies RhythmOne's end-to-end technology stack,
streamlining connections between advertisers and publishers,
eliminating the need for intermediaries and creating a more
efficient advertising marketplace. By bringing advertisers and
publishers closer together, RhythmOne enhances the return on both
parties' investments - driving real business outcomes.
"We've had a very exciting four months, with dedicated teams
working on a number of initiatives to bring this powerful offering
to our clients," said Dan Slivjanovski, CMO, RhythmOne. "Our
solutions can now tap into legacy RadiumOne's data and analytic
tools, and join them with RhythmOne's massive supply of
high-quality desktop and mobile inventory. This offering helps
publishers maximize the value of their inventory, and enables
advertisers to activate audiences through dynamic, cross-platform
campaigns."
Driving Value for Advertisers and Publishers
RhythmOne's combined solutions provide advertisers with a
turnkey approach to harnessing their first-party data and using
insights from paid, earned, shared and owned media channels to
identify high-value audiences for brand and performance campaigns.
The data from RhythmOne's analytics tools can be activated within
the Company's programmatic platform through private and guaranteed
viewable and verified marketplaces - expanding the scale and scope
of campaigns within a brand safe environment.
For mobile app developers and web publishers, the Company offers
a full suite of cross-platform analytic tools that provide deeper
insight into user behavior, and the power to quickly package and
activate segments for cross-platform campaigns. Additionally, the
Company's supply monetization platform helps maximize app
developers' and web publishers' revenue by providing global access
to the Company's programmatic ad marketplace - one that includes
demand from direct relationships, as well as hundreds of quality
demand partners and most major demand-side platforms.
Speaking of the integration, CEO Ted Hastings said, "The
combination of RhythmOne and RadiumOne capabilities represents a
significant milestone in our efforts to build the most efficient
and effective marketplace for digital advertising and content
distribution, at scale. It fortifies and extends our programmatic
platform and enables us to meet the growing need for
differentiated, data-driven audience segmentation and targeting
that drive return for advertisers and publishers. The team is
looking forward to seeing their hard work pay off for existing and
prospective customers."
As part of the integration, most major components of the
RadiumOne brand and public identity will be retired by the end of
the year - many in the coming weeks, including the RadiumOne
website. The existing RhythmOne website (www.rhythmone.com) has
been enhanced to feature refreshed brand assets that reflect the
dynamism of the combined offering, and details of its components.
Customers across the enterprise will not experience any disruption
in service.
About RhythmOne
RhythmOne provides streamlined, transparent connections between
advertisers and audiences through a combination of differentiated
supply, innovative technology and data-driven insights. Founded in
2004 in the UK, the Company pioneered Internet video search and
works with digital advertisers, publishers and content providers to
offer fully integrated, cross-screen solutions that span desktop
and mobile video, rich media, display, social and native
advertising. Through its fully integrated programmatic platform,
RhythmMax, the Company represents digital advertising inventory
across owned, controlled and extended supply sources. The RhythmMax
platform includes unique brand safety technology, RhythmGuard,
which combines leading third-party verification and proprietary
filtering technologies to ensure inventory quality in brand safe
environments. RhythmOne's end-to-end platform provides more direct,
efficient and effective connections, driving ROI for advertisers
and publishers. The Company is headquartered in San Francisco,
United States with offices in the US, UK, Europe, APAC and Canada.
For more information, please visit www.rhythmone.com.
This information is provided by RNS
The company news service from the London Stock Exchange
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November 08, 2017 09:00 ET (14:00 GMT)
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