MAIDENHEAD, England,
September 21, 2017 /PRNewswire/
--
Dynamic Digital Experiences
Delivered in 18 Languages Across 36
Websites
DNV GL, which advises organizations on the safety and
sustainability of businesses in multiple industries, recently
consolidated five disparate CMS platforms onto SDL's scalable Web
Content Management (WCM) solution. Dynamic, relevant and local
content is now delivered to customers in 18 languages across 36
websites.
Addressing the global growth challenge is no easy task. DNV GL
decided to tackle this head-on by engaging with online customers in
their local language, and device of choice. A mix of legacy content
management systems and processes meant that it was difficult to
maintain a consistent brand identity across all languages and
digital touchpoints. DNV GL needed to find a way of scaling its
brand and content, while giving local marketing teams the freedom
to create local, culturally relevant and highly personal customer
experiences.
The only way of achieving this level of engagement was by
consolidating its five disparate CMS investments onto SDL's highly
scalable WCM platform. This enabled the company - through SDL's
BluePrinting capabilities - to centrally manage all global websites
from a single platform. Now content is dynamically assembled based
on a taxonomy-based approach, ensuring visitors always see the
latest content while website management efforts are reduced to a
minimum.
"Our website is the window to the DNV GL world. Almost all (90%)
of our contacts come through the website. We had to find a way to
manage our websites in an efficient and future proof manner," said
Anders Øvreberg, Digital Communications Manager at DNV GL. "We know
that with SDL, our site is scalable and flexible due to its
architecture, advanced content re-use and easy user management. We
now have up to 350 people who work with the system within DNV
GL."
"DNV GL is a true pioneer in its field and operates in some of
the toughest industries," said Jim
Saunders, Chief Product Officer, SDL. "Their website
features an enormous amount of incredibly useful content, and we're
delighted to help deliver that to customers in a truly dynamic and
meaningful way."
"SDL's microsite solution lets us easily launch and reuse
microsites. You can create a new site at the click of a button, and
we have recently used this to create a dedicated microsite for our
annual report," Øvreberg said. "This enables us to move away from
the massive paper publication we historically ship, showing our
customers how we innovate in this space towards a digital and more
sustainable future."
DNV GL worked with SDL partner, Incentro, to consolidate its web
content management systems and to implement the taxonomy approach.
"I really see DNV GL as having a forward-looking vision about what
they want to achieve, and they recognize the ways that Incentro -
together with SDL technology - can support them in this," said
Pascal Schipperheyn, Key Account Manager at Incentro, sa.
About DNV GL
DNV GL is a global quality assurance and risk management company.
Driven by our purpose of safeguarding life, property and the
environment, we enable organizations to advance the safety and
sustainability of their business. Operating in more than 100
countries, our professionals are dedicated to helping customers in
the maritime, oil & gas, power and renewables and other
industries to make the world safer, smarter and greener.
About SDL
SDL (LSE:SDL) is the global innovator in language translation
technology, services and content management. Over the past 25 years
we've helped companies deliver transformative business results by
enabling powerful, nuanced digital experiences with customers
around the world. Are you in the know? Find out why 78 out of the
top 100 global brands work with us at SDL.com and follow us on
LinkedIn, Twitter and Facebook.
Contacts:
SDL
Denis Davies
Ddavies@sdl.com
+44(0)1628-410129