Sivota PLC Business update (2943M)
January 11 2023 - 1:00AM
UK Regulatory
TIDMSIV
RNS Number : 2943M
Sivota PLC
11 January 2023
11 January 2023
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SIVOTA PLC
("Sivota," or "the Company")
Business update
Si vota, the London listed investment vehicle focused on
later-stage, Israeli technology companies, provides the following
business update .
In May 2022 the Company completed the acquisition of a majority
stake in Apester, an Israeli incorporated business which operates
an innovative digital experience software platform that enables
brands, publishers and creators to publish and monetize new
interactive digital experiences on their sites and apps.
Since the acquisition, the Company has been implementing a
number of strategic and operational changes within Apester,
including the appointment of a new CEO, Itay Gissin, as well as
other new board members and key executives.
Additional recent operational developments in Apester
include:
-- Appointed a UK Managing Director to accelerate the Apester 's
growing presence in the UK;
-- Signed a cooperation agreement with iDigital, a leading media
agency in Brazil, to drive local expansion in the Brazilian media
market;
-- Signed multiple agreements with leading US & UK
publishers, which will launch in early 2023;
-- Completed integration with Permutive, a privacy safe
infrastructure that helps publishers and advertisers to reach their
audience. This integration is a key step in leveraging Apester's
data capabilities , in line with the market trend of collecting and
using 1st party data, in lieu of 3rd party platform cookies like
Google and iOs;
-- Launched a collaboration with ReedPop ENGAGE platform where
Reedpop, a global publisher group, will be leveraging Apester's
unique data capabilities for first party data.
Financially, since the appointment of Itay Gissin as CEO,
Apester's revenues have consistently increased with losses reduced.
The increase in revenues is attributed to closing deals with new
customers and improving yield on the media assets under
management.
In addition, Sivota continues to look for new investment
opportunities and has identified a number of attractive prospects
which it is currently evaluating. Sivota's board of directors
believes that the current economic climate, along with the recent
tech market valuation decline, creates attractive and significant
investment opportunities for Sivota.
Ziv Ben Barouch, Chief Executive Officer at Sivota,
commented:
"We are delighted with the progress already being delivered
across Apester. The new management team is already implementing its
ambitious strategic plan which I firmly believe will enable the
business to fully exploit a number of near-term growth initiatives.
As we move forward into 2023, we expect to see continued strong
progress in the Apester's business.
In addition, Sivota continues to be ideally positioned within
the Israeli tech market place as economic conditions create new and
attractive investment opportunities."
For further information, please visit www.sivotacapital.com or
contact:
Sivota PLC via Vigo Consulting
Tim Weller, Non-Executive Chairman
Ziv Ben-Barouch, Chief Executive Officer
Canaccord Genuity Limited + 44 (0) 20 7523
Bobbie Hilliam 8000
Vigo Consulting
Jeremy Garcia + 44 (0)20 7390 0230
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END
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