Delticom, Amazon, and eBay have the strongest overall
eRetailer portfolios in Europe,
finds Frost & Sullivan's Mobility team
LONDON, March 30, 2017 /PRNewswire/ -- European
automotive aftermarket eRetailers are redrawing the boundaries of
aftermarket service through innovative business models involving
supplier collaboration, business-to-business expansion,
subscription-based engagement, installer network development,
service aggregation, technician outreach, and in-vehicle sales.
These activities are creating unique value for customers.
"In a fiercely competitive and fragmented market, eRetailers
must differentiate themselves by developing and offering new
business models that provide unique value and convenience to their
customers, such as value chain development, partnering with local
garages, loyalty programmes, and building Big Data
infrastructures," said Frost & Sullivan Mobility Research
Analyst Vasanth Raj.
Competitive Profiling of Automotive Aftermarket eRetailers in
Europe, recent research from
Frost & Sullivan's Automotive & Transportation
Growth Partnership subscription, provides an in-depth analysis of
key trends and developments within the European automotive
eRetailing aftermarket.
For complimentary access to more
information on this analysis and to register for a Growth Strategy
Dialogue, a free interactive briefing with Frost & Sullivan's
thought leaders please contact Jana Schoeneborn
(jana.schoeneborn@frost.com).
eRetail developments and trends encouraging transformation
include:
- Aggressive online channel expansion by traditional mobility
players
- Collaboration or mergers and acquisitions between eRetailers,
suppliers and original equipment manufacturers (OEMs)
- Online-to-offline (O2O) service networks with independent
garages to create an aggregated physical footprint and attract
do-it-for-me (DIFM) customers, and compete with service chains and
fast fitters
- Smart logistics and last-mile delivery options to provide
innovative methods of delivery and enhanced customer services, such
as delivering to the customer's car trunk and by drones
Delticom, Amazon, and eBay have the strongest overall eRetailer
portfolios in Europe. Along with
Allegro, eBay and Amazon lead the mass market in terms of the
average number of visits and page views. Amazon is
constantly innovating last-mile delivery options across all
products. Rapid fulfillment is critical to auto parts growth as it
will allow the company to be more competitive with traditional
aftermarket sellers.
Other Retailers and their strategies include:
- Yakarouler is targeting relatively uncontested areas in
the eRetail market such as DIFM customer requirements through
installer training and physical stores to gain market share.
- MicksGarage is focusing on building a self-developed,
robust IT platform for business growth and plans to expand across
Europe in the next five
years.
- Allopneus has a strong brand image and network coverage.
Its range of tyres and partnership with Michelin are key
strengths.
- Delticom is the highest revenue generator in the
pure-play segment. It has positioned itself as a one-stop shop for
all tyre requirements with competitive prices across all major
European markets.
- Oscaro is developing its Big Data capabilities to
increase sales and compete with global eRetailers.
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Competitive Profiling of Automotive Aftermarket eRetailers in
Europe
MCA7-18
Contact:
Jana Schöneborn
Corporate Communications – Europe
P: +49 (0)69 77033 43
E: jana.schoeneborn@frost.com
Twitter: @Frost_Sullivan or @FS_Automotive
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