nFusz Expands into Nonprofit Market with Utica Zoo
September 26 2018 - 6:05AM
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Launches notifiNPO to extend market reach to
charities
HOLLYWOOD, Calif., Sept. 26, 2018 (GLOBE NEWSWIRE) -- nFusz,
Inc. (OTCQB: FUSZ), the leader in business-focused interactive
video and the pioneer of augmented sales intelligence software,
announced its expansion into the nonprofit market with the launch
of its notifiNPO platform.
nFusz is debuting its new service with the Utica Zoo, a
104-year-old wildlife conservation and education institution, which
will utilize notifiNPO to launch its “Excitement is Building”
fundraising campaign to support the Zoo’s $3.13 million expansion
of its White Handed Gibbon and Spider Monkey exhibit spaces.
There are more than 1.5 million nonprofit organizations in the
U.S., according to the National Center for Charitable Statistics
(NCCS). Many nonprofits rely on fundraising from individuals,
corporations, foundations and other charitable contributors.
Charitable giving is big business; according to Giving USA, it
exceeded $400 billion in 2017. While overall giving in the U.S.
grew 4.1 percent year-over-year according to Blackbaud Institute,
online giving grew by 12 percent and now represents 7.6 percent of
overall fundraising.
“The fact that our interactive video technology can help
increase online fundraising efforts in a multibillion-dollar sector
is exciting,” stated Rory J. Cutaia, CEO of nFusz. “Utica Zoo is a
pioneer in driving online donations through interactive video
engagement. It’s rewarding to know that our interactive video
technology can help Utica Zoo and the important work of other
deserving non-profit organizations in a meaningful way.”
In the Utica Zoo’s “Excitement is Building” video, viewers can
click interactive buttons to make a donation or request additional
information for the new primate building while they watch the
fundraising video. Typically, donation instructions are included at
the end of a video which are not seen when donors abandon the video
before it is complete.
“The nFusz technology lets viewers make a donation with the
click of an on-screen button while they’re watching our videos
before they are distracted,” stated Andria Heath, Executive
Director of Utica Zoo. “We believe the nFusz notifiNPO interactive
video platform will be a big boost to our online fundraising
efforts.”
To experience Utica Zoo’s interactive “Excitement is Building”
video fundraising campaign, click here.
About Utica Zoo
Located on 80 acres in Oneida County, New York, the Utica Zoo is
a 104-year-old wildlife conservation and education institution. The
Utica Zoo’s “Excitement is Building” video fundraising campaign is
part of their “Dream BIG” master plan, a $75 million plan to
transform Utica Zoo into a premier regional destination. The Utica
Zoo has been experiencing a resurgence in attendance and has
garnered broad community support and public awareness. For more
information on the Utica Zoo, visit: uticazoo.org
About nFusz, Inc.
nFusz, Inc. (OTCQB: FUSZ) is a recognized leader in
business-focused interactive video and the pioneer of augmented
sales intelligence software. The company’s flagship product,
notifiCRM, is the first interactive video-based customer
relationship management (CRM) platform that allows anyone to
create, distribute, post, track, and measure interactive videos
that increase engagement and conversion rates by up to 600 percent.
Video viewers can respond to one or more calls to action by
clicking within video while it’s playing – no download required.
nFusz products are cloud-based, Software-as-a-Service (SaaS),
available by subscription for individuals to enterprise
organizations, and accessible on all mobile and desktop devices.
The company’s newest products, also based on its interactive video
technology platform, include notifiMED, for the healthcare
industry, and notifiEDU, for the education industry. For more
information on nFusz, Inc., visit: www.nFusz.com.
Contact Information
LHA Investor Relations, Kirsten Chapman/Moriah Shilton 415-433-3777
nfusz@lhai.com