2023 LA AUTO SHOW PRESENTS THE ELECTRIC AVENUE
TEST TRACK ALLOWING ATTENDEES TO DRIVE AN UNPRECEDENTED NUMBER OF
VEHICLES AS EV ENTHUSIASM SURGES
Visitors can compare electric and gas
vehicles side-by-side, spotlighting the annual event's leading role
in California's changing new car
landscape
LOS
ANGELES, Oct. 17, 2023 /PRNewswire/ -- Mark your
calendars for November 17-26 as
the Los Angeles Auto Show® introduces an
unprecedented experience for attendees. For the first time, a
diverse roster of automotive brands will empower visitors to
directly compare electric vehicle performance, comfort and features
by getting behind the wheel. Set against the expansive backdrop of
the show's 1M sqft venue, visitors can experience top-tier
models from leading automakers through both street drives and
specialized indoor tracks. The 116th LA Auto
Show® ensures a unique, pressure-free environment
for attendees to gain firsthand insights and make well-informed
vehicle choices.
Experience the future of automotive on the streets of
Los Angeles! This year, the Los
Angeles Auto Show propels attendees into the driver's seat with an
electrifying array of ride-and-drive experiences. Attendees will
navigate the show's Electric Avenue, a sweeping, zero-emission
vehicle test track that seamlessly circles the entire South Hall at
the LA Convention Center, measuring almost one mile. In a premiere
initiative, sponsored by LADWP and Volta, both seasoned EV
enthusiasts and curious first-timer shoppers are invited to pilot a
range of vehicles from a dozen cutting-edge EV options. The EV
fleet will be kept in peak performance thanks to dedicated Volta
charging stations.
Discover the electric diversity of Electric Avenue! Each
automaker will showcase its unique flair with test drives running
daily from 9AM to 5:30PM. Dive into a
lineup featuring powerhouses like Cadillac, Chevrolet, Ford, Kia,
Lucid, Polestar, Porsche, and Volvo. And for those looking to shift
gears, the LA Auto Show introduces an electrifying twist: Verge
Motorcycles debuts its two-wheeled electric sensation, ready for
eligible enthusiasts to take for a spin down Electric Avenue.
"With California leading the world as the most influential
market for gas and electric vehicle ownership, it's essential that
the Los Angeles Auto Show gives visitors the opportunity to
experience the newest products and latest
technology," said Los Angeles Auto Show
President Terri Toennies. "The show will allow consumers to
discover the power, handling and comfort of these innovative
vehicles, as well as the new electric motorcycle offering for
licensed visitors to experience alternative mobility
solutions."
Eligible riders will be able to throw a leg over the newest
electric machine from Verge. Boasting almost 900 ft-lb of torque, a
range of more than 230 miles, and the world's first hubless
electric rear wheel motor among its many highlights, the
revolutionary Verge TS models will showcase advances in the latest
two-wheeled electric options.
Vehicle manufacturers keen to create a one-stop shop for
discovery and experience have placed indoor ride-along tracks
directly within their main hall exhibitions. This includes Camp
Jeep, Ford, Hyundai, Nissan, and Volkswagen. In another first for
the LA Auto Show, Ford's Adventure Track will begin inside their
exhibit space and head outside, creating a multisensory
experience.
ELECTRIFICATION EDUCATION TAKES CENTER STAGE
In response to surging consumer interest and marking yet another
groundbreaking feature at the LA Auto Show, the Electrification
Discovery Center has emerged. In collaboration with the Hispanic
Motor Press Guild, bilingual EV ambassadors fluent in both Spanish
and English, will guide visitors through the electrification
journey. The Center is not just an exhibit but an educational hub,
aiming to demystify the nuance of EV ownership. Attendees will gain
insight into driving characteristics, charging options, enticing
purchase incentives, and an extensive array of EV products and
vehicles on display, spanning both pure EVs and hybrid models.
Adding to the Center's offerings, renowned author and automotive
journalist Matt DeLorenzo will host
weekend sessions centered around "How to Buy an Affordable Electric
Car." Drawing from the wealth of knowledge in his latest book,
How to Buy an Affordable Electric Car: A Tightwad's Guide to EV
Ownership, DeLorenzo will share valuable insights for potential
EV owners."
"Our research has shown that many consumers are unaware of
what electric vehicles can offer and sometime confused by the
purchasing programs, charging options, and more. We decided to
create the Electrification Discovery Center and provide
bilingual staff to allow visitors to ask any questions they have,
so they can really understand the new opportunities available to
them," said Toennies.
The Electrification Discovery Center at the LA Auto Show will be
open daily from November 17-26 at the
following times:
11/17-19: 10AM-7PM
11/20-22: 11AM-7PM
11/23: 10AM-3PM (Thanksgiving)
11/24-25: 10AM-7PM
11/26: 10AM-5PM
AMPED ELECTRIFICATION AT THE FOREFRONT
Spanning the expanse of the LA Convention Center, the LA Auto
Show is set to unveil a captivating array of EV displays that
reflect the dynamic shifts in the electrified sector. Whether it's
innovative charging solutions, adept conversion specialists, or
groundbreaking outdoor RV innovations, attendees will be treated to
advances that bridge the gap between familiar highways and rugged
off-road experiences. As the pinnacle event on the annual
automotive calendar, the LA Auto Show highlights how
electrification isn't just a trend – it's revolutionizing and
enriching daily driving experiences.
TICKETS
The 2023 Los Angeles Auto Show will be cashless. All tickets can
be purchased online at laautoshow.com/tickets with a
credit card or bank card. Tickets purchased for attendance on
November 18-19 will include
complimentary admission to the USA
Street Food Awards.
For additional show information visit laautoshow.com.
MEDIA REGISTRATION
Registration is now open for the Media and Industry preview day
on Thursday November 16. The LA Auto
Show's press and B2B gathering is an opportunity for the global
community and key decision makers to gather in Southern California for the latest debuts,
product announcements, networking opportunities and more.
Registration is accessible at
laautoshow.com/media-and-industry-day.
ABOUT THE LOS ANGELES AUTO
SHOW® (LA AUTO SHOW®)
Founded in 1907, the Los Angeles Auto Show® is widely
recognized as one of the most influential shows globally.
Reflective of its location, the show celebrates the love affair
Angelenos have with their cars and offers a global platform to
industry technology and innovation, synonymous with California.
The show runs for 10 full days over the Thanksgiving period and
is a must-attend destination for many industry influencers, car
enthusiasts and families wanting to enjoy a day out over the
holiday season. Held annually at the Los
Angeles Convention Center, the LA Auto Show contributes
several hundred million dollars to the local economy, stimulates
the local job market, and is the number one revenue generator for
the LA Convention Center.
For media inquiries, please email
media@laautoshow.com
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