The Brand is Also Set to Launch its First Ever
Commercial During the Big Game
TORONTO, Jan. 11,
2024 /CNW/ - Popeyes® is launching the most
jaw-dropping promotion in its history with playoff matchups upon us
– "Wings for Wings" – offering free 6pc Wings with any online or in
app purchase* at participating restaurants in Canada if a football team that has wings in
its name, logo, or on its mascot wins the big game in February.
This means if a team from Baltimore, Philadelphia or even Buffalo wins, then guests
get free wings with a purchase*. The Wings digital offer will be
redeemable on Feb. 13, 2024, as a nod to the brand's
New Orleans heritage.
"The best combo in the world is football, wings, and a little
fun on the side," said Jeff Klein,
Chief Marketing Officer for Popeyes. "We think that a football team
with wings will win it so to keep things interesting we will offer
Popeyes customers in the US and Canada chicken Wings to celebrate."
"Nothing says 'wings night in' quite like football, so we're
thrilled to build excitement for the Big Game north of the border
with Canadian football fans." said Rob
Manuel, General Manager, Popeyes Canada. "With the recent
permanent introduction of Wings to our Canadian menus, there's a
flavour for everyone to enjoy on game day or at a get-together with
friends and family."
Popeyes Wings are the perfect meal for football games or really
any time! Each exciting flavour features hand-battered and breaded
crispy chicken Wings, which are perfectly crisp on the outside just
like the signature Bone-In Chicken. All Wings are marinated in just
the right amount of distinct Popeyes spices to add that extra
flavor and juiciness. Guests can get their Wings fix in five
flavours that have quickly become a favorite among guests:
- Honey Garlic: Canadians love honey garlic for a
reason. This Canada-exclusive menu
item is perfect for those who crave a sweet yet bold flavour.
- Honey BBQ: The tangy tamarind, sweet honey and
smoky molasses flavours on this sauce pair perfectly with the
signature Popeyes crispy breading, so that each and every bite
brings you all the way down south.
- Roasted Garlic Parmesan: These wings pair the rich
flavours of caramelized garlic and parmesan and asiago cheeses with
our crispy Popeyes breading. So, take a buttery bite and bask in
all the flavour.
- Signature Hot: Tossed in our signature Cajun hot
sauce with just a touch of southern sweetness, this flavour is for
those who love the heat.
- Ghost Pepper: Marinated in a dry spice blend before
they're hand breaded and fried to a perfect crunch, these wings are
the perfect balance of flavour and fire.
Popeyes wings are now available. Price and participation vary.
For more information, visit popeyeschicken.ca.
*Valid 13/2/24 only at
participating restaurants in Canada. Terms apply:
popeyeschicken.ca/rewards/offer-terms.
About POPEYES®
Founded in New Orleans in 1972,
Popeyes® has over 50 years of history and culinary tradition.
Popeyes® distinguishes itself with a unique New Orleans style menu featuring fried
chicken, chicken tenders, fried shrimp, and other regional items.
The chain's passion for its Louisiana heritage and flavorful authentic
food has allowed Popeyes® to become one of the world's largest
chicken quick service restaurants with over 4,000 restaurants in
the U.S. and around the world. To learn more about the brand,
please visit the Popeyes® brand website at www.popeyes.com or
follow us on Facebook, Twitter and Instagram.
SOURCE Popeyes Louisiana Kitchen, Inc.
