Scandinavian Skincare with a Warm Golden Glow,
This is One-Step Makeup Prep with Clinical
Brightening
NEW
YORK, March 28, 2024 /PRNewswire/ -- Achieve a
warm, golden lit glow inspired by Scandinavian sun with Banana
Bright+ Instant Glow Moisturizer, OLEHENRIKSEN's one-step makeup
prep for instantly illuminated skin. Clinically tested to improve
the appearance of makeup, visibly brighten skin both instantly and
over time, and reduce the look of fine lines and wrinkles, this
hydrating formula is the key to achieving an effortlessly chic and
sun-drenched golden glow. Step into the Scandinavian sunlight with
each uplifting application of OLEHENRIKSEN's new Banana Bright+
Instant Glow Moisturizer, available now at Ulta Beauty and
OLEHENRIKSEN.com.
Joining OLEHENRIKSEN's iconic Truth Collection, Banana Bright+
Instant Glow Moisturizer is infused with Gold-Complexed Vitamin C
and illuminating Banana Powder-Inspired + Pearlescent pigments,
providing a lit from within glow and luminous finish. For a supple
and nourished complexion, Hyaluronic and Polyglutamic Acids, along
with Scandinavian Cloudberry Seed Oil, bind moisture to plump skin
with hydration while Niacinamide reduces the appearance of dark
spots. The result? 24-hour hydration and instantly illuminated
skin.
Providing a sensorial application experience with a lightweight,
creamy texture, Banana Bright+ Instant Glow Moisturizer absorbs
quickly into the skin, preparing it for optimal makeup laydown. The
subtle and energizing scent of naturally derived citrus fragrance
lights up the senses, while the post-application luminous finish
provides an instant #OleGlow. For a flawless canvas, apply to the
face and neck for an instant golden glow and all-day hydration.
"We are proud to expand our Truth Collection with Banana Bright+
Instant Glow Moisturizer, which draws inspiration from our hero
product, Banana Bright+ Eye Crème," says Riva Barak, VP
of Product & Technical Development at KENDO Brands. "The goal
was to build on Banana Bright+ Eye Crème's best qualities,
including its brightening capabilities and the highly effective use
of Vitamin C, while creating a moisturizer ideal for makeup.
Formulated with a combination of Gold-Complexed Vitamin C and
Niacinamide to brighten, alongside Hyaluronic Acid and Scandinavian
Cloudberry to hydrate, Banana Bright+ Instant Glow Moisturizer
improves skin-firmness, fine lines, and dark spots while
hydrating, brightening, and prepping the skin for makeup.
Ultimately, this launch encourages a bright and joyful morning
skincare routine that OLEHENRIKSEN is known to champion."
CLAIMS:
- 100% agree it improves the look of makeup in 8 weeks*
- Instantly brightens and provides 30% brighter skin over
time*
- Plumps skin with 24-hour hydration*
- 64% firmer skin in 8 weeks*
- 100% agree it improves fine lines and wrinkles after 4
weeks*
- Reduces the look of dark spots after 4 weeks*
*In an 8-week clinical study on 35 people
KEY INGREDIENTS:
- GOLD-COMPLEXED VITAMIN C enhances brightening and
elasticity.
- BANANA POWDER-INSPIRED + PEARLESCENT PIGMENTS
luminous light-reflecting mineral pigments that instantly
illuminate, blur, and brighten your complexion.
- NIACINAMIDE brightens and reduces the appearance of dark
spots.
- HYALURONIC AND POLYGLUTAMIC ACIDS binds moisture and
helps to plump skin with hydration.
- SCANDINAVIAN CLOUDBERRY SEED OIL helps nourish and
condition skin.
PRO TIPS & TRICKS FOR OPTIMAL USAGE:
- For a flawless makeup application, apply Banana Bright+ Instant
Glow Moisturizer to the face and neck for an instant golden glow
and all-day hydration for your most makeup ready skin yet.
- Follow with Banana Bright+ Eye Crème for under-eye hydration
and brightening and finish with Banana Bright Mineral
Sunscreen SPF 30 for UV protection.
- Pro Tip: Mix Banana Bright+ Instant Glow Moisturizer with your
foundation for an extra dewy glow or use a small amount to
highlight cheek and brow bones.
OLEHENRIKSEN Banana Bright+ Instant Glow
Moisturizer ($52 USD) will
be available online at OLEHENRIKSEN.com and in-store and online
Ulta.com on March 28, 2024 and
in-store and online at Sephora.com on July
7, 2024.
ABOUT OLEHENRIKSEN
OLEHENRIKSEN
Skincare was born out of young man's perseverance to heal his own
skin. His story starts in a small Danish town, where at the age of
18, Ole was plagued with cystic acne, forcing his normally bright
personality to turn inwards. Finally, after a serendipitous meeting
with a renowned holistic skincare healer, he was inspired to
embrace the transformative power of skincare. As the acne faded
away, Ole's bright and glowing personality returned. Transforming
lives through skin wellness has become Ole's life's work, and it
was this commitment to transformative skincare that led him to
become the world's first celebrity facialist. The "Ole Glow" became
so coveted, that, in 1983, he decided to bottle his expertly
crafted formulas and launch his namesake brand, OLEHENRIKSEN
Skincare.
Today, the mission continues. OLEHENRIKSEN
believes in a proven skincare philosophy - exfoliation combined
with replenishment for glowing skin. We believe in the
skin-renewing power of acids - vitamin-C and AHAs are our
mainstays. We believe in the Scandinavian principles of wellness.
We believe in skincare that's a joy to use—because a happy face is
a beautiful face
We are OLEHENRIKSEN skincare. Clinical
Scandinavian skincare. Joy and results in every bottle since 1983.
OLEHENRIKSEN is vegan, cruelty-free, paraben-free, and
phthalate-free for bright skin with a clean conscience.
OLEHENRIKSEN was acquired in 2011 by KENDO
Brands, a beauty brand incubator owned by Paris-based LVMH Moet Hennessy Louis Vuitton,
the world's leading luxury products group. For further information,
please visit www.olehenriksen.com.
#OLEGLOW
ABOUT KENDO
Based in San Francisco, CA, KENDO creates or acquires
beauty brands and focuses on developing them into global
powerhouses. The portfolio consists of OLEHENRIKSEN, KVD Beauty,
Fenty Beauty by Rihanna, Fenty Skin by Rihanna, Fenty Fragrance by
Rihanna, and Lip Lab. The name KENDO is a play on the phrase "can
do." What characterizes KENDO is its dedication to product quality,
innovation and authentic storytelling. Brands within the KENDO
portfolio is distributed in 48 countries worldwide.
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