NEW YORK, April 18, 2024 /PRNewswire/ -- Psycho Bunny,
known globally for its premium quality and colorful collections,
has selected Astronomie as its media agency of record ("AOR") after
a competitive review. In this capacity, Astronomie will be
responsible for the brand's full-funnel media efforts to drive more
personally relevant connections with Psycho Bunny's fashion forward
customers—including integrated strategy, tech-enabled media
planning & buying, and insights.
With this partnership, Astronomie will be supporting Psycho
Bunny's continued growth, which has been characterized by
widespread consumer adoption of the brand's signature styles and
rapid expansion of the brand's retail footprint. In this role, the
agency will be applying a powerful combination of holistic media
planning, rapid-cycle optimization, AI-enhanced audience and
campaign insights, and advanced measurement – including
Astronomie's media mix modeling solution.
Astronomie leadership commented that their team, which also
counts The Washington Post and other brands as clients,
"immediately adopted Psycho Bunny as the unofficial agency uniform,
prompting an explosion of color in our offices."
About Astronomie:
Astronomie provides global media,
martech, and insights solutions to clients via its own office
network as well as partnership with agencies within its parent
group Hakuhodo DY, which has over 28,000 professionals
worldwide.
Contact:
Adrienne Scordato
adrienne@atrium-pr.com
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