- Upcoming auction coverage begins Friday, April 26, at 1
p.m. ET
- Bringing the GAA Classic Cars Auction to the network
highlights MAVTV's continuing leadership in live automotive and
enthusiast content
INDIANAPOLIS, April 18,
2024 /PRNewswire/ -- MAVTV - the world's leading
media platform for motorsports, powersports and automotive
programming - announces the return of its live coverage of the
prestigious GAA Classic Cars Auction on April 26-27 from Greensboro, North Carolina. The broadcast
follows a big spike in viewership during the last live auction
event in February – also highlighting the network's overall steady
ratings increase. The network will also carry live coverage of the
remaining GAA auctions for 2024 slated for July 26-27 and November
8-9.
"Our live coverage of the February installment of the GAA
Classic Cars Auction has generated an overwhelmingly positive
response and further reflects the overall upward trajectory of the
network since its recent relaunch," said MAVTV President CJ
Olivares. "These successes highlight our steady increase in
viewership, attributed to our expanding lineup of live programming
and diversified content that fuels the passion of automotive
enthusiasts nationally and globally. We are excited to offer our
viewers more opportunities to experience the thrill of live bidding
wars for some of the most extraordinary classic cars."
April's GAA Classic Cars auction will feature nearly 500
classic, muscle and collector vehicles within "The Automotive
Palace" – eight acres of enclosed, climate-controlled space. The
world-class facility draws bidders and collectors from across the
country, featuring highlights such as four rare Hertz Mustangs; a
meticulously crafted 1964 Ford Fairlane Thunderbolt Tribute, a
replica of iconic racer Len
Richter's original; and a remarkable selection of pre-war
classic automobiles including a 1931 Cadillac and a 1925 Hudson
Super Six.
"We are delighted to continue reaching automotive enthusiast
audiences everywhere through MAVTV and its rapidly expanding
viewership," said Greensboro Auto Auction Owner Dean Green. "Last round's live coverage brought
our auction unprecedented attention, allowing us to share the
unique stories of these classic cars with a broader audience. This
partnership enables us to reach both seasoned enthusiasts and
newcomers to the classic car world."
For more details about the GAA Classic Car Auction, visit
GAAClassiccars.com.
ABOUT MAVTV
MAVTV is the only linear television network and media platform
dedicated exclusively to the global culture of motorsports and
powered by a passion for speed. Offering an unparalleled line-up of
exclusive and live racing, and narrative programming, MAVTV
explores the people, vehicles, races and places within global
motorsports: on pavement, dirt and water, and from Stock Cars to
Rally, Drag Racing to Late Model Dirt, Trans Am to Sprint,
Superbike to Enduro, and everything in between.
MAVTV goes beyond racing with a curated collection of
documentary and "build" series and specials that inspire, inform
and grow our community of race fans and auto enthusiasts with
compelling storytelling. With a presence in more than 22 million
households in North America
(DIRECTV, Spectrum, YouTube TV, FuboTV and more), FAST channels
across 24 countries and more than 300 million connected devices,
the network is on a rapid growth trajectory.
For more information, visit www.MAVTV.com – and follow
MAVTV on Facebook, Instagram, X (Twitter) and LinkedIn.
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SOURCE MAVTV