HARBIN, China ,
April 19,
2024 /PRNewswire/ -- In April, Scandinavia is blessed
with refreshing breezes and signs of spring. Following their ice
and snow tourism study in Finland
and Norway, the Heilongjiang
Province cultural and tourism delegation held a practical and
fruitful ice and snow tourism overseas promotion event in
Copenhagen, Denmark, the final
stop. Mr. Liang Bin, Cultural Counselor of Chinese Embassy in
Denmark, Mr. He Jing, Head of the
Heilongjiang Provincial Department of Culture and Tourism, and Mr.
Nicki Ottevig, a member of Slagelse City Council and Cultural
Tourism Commissioner, delivered speeches. Nearly 50 representatives
from the Copenhagen City Government, the Fredriksberg Opera House,
travel agencies, chambers of commerce, sports and cultural
associations, and the China Global Bridge attended the promotional
event.
Mr. Wang Hongxin, the Bureau chief of Harbin Cultural
Broadcasting and Tourism Bureau, Mr. Wang
Wei, the Bureau chief of the Yichun Cultural Broadcasting
and Tourism Bureau, Mr. Guo Hongwei,
the Chairman of Harbin Ice and Snow
World, and Mr. Zou Xiangdong, the
Section Chief of the External Cooperation Department of the
Provincial Department of Culture and Tourism, introduced the ice
and snow tourism resources and products of relevant cities and
enterprises in Heilongjiang
Province.
Danish government officials, CEOs of travel agencies from
Denmark and Sweden, and senior figures in the cultural and
sports fields discussed the global impact of Heilongjiang's booming ice and snow tourism,
as well as the prospects for cooperation in tourism between
China, Denmark, Heilongjiang, and the Nordic countries.
Councilor Nicki Ottevig mentioned
that many Danes were aware of the popularity of Harbin ice and snow
tourism last winter, expressing a desire for more cooperation with
Heilongjiang Province. Mr.
Peter Melander, CEO of Copenhagen
Global Travel and Exhibition Company, noted that Danes enjoy skiing
but mostly do so in Sweden,
Norway, Finland, where prices are high. He believed
that Nordic people would have fun skiing in Heilongjiang at a lower cost. Mr. Martin
Nsnoielsen, CEO of Bryghuset Møn, a beer brewing and tourism
company, expressed interest in attracting Chinese tourists and
Harbin beer to Denmark, as well as
sending Nordic tourists and the best beer to Heilongjiang, eagerly anticipating
participating in the Harbin International Beer Festival.
This promotional event, organized by the Heilongjiang Provincial
Department of Culture and Tourism, took place as Heilongjiang's ice and snow tourism continues
to gain momentum, marking 300 days until the start of the 9th Asian
Winter Games. Timely introductions of Heilongjiang's ice and snow culture, sports,
and tourism successes, as well as market opportunities, were
presented to Nordic counterparts. Following the event, over 10
companies have expressed interest in cooperation, with Heilongjiang's ice and snow stories and
industry transcending borders, with the Silver Ribbon extending to
Northern Europe.
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content:https://www.prnewswire.com/news-releases/sharing-experiences-for-mutual-success-heilongjiang-ice-and-snow-tourism-link-with-northern-europe-as-a-silver-silk-ribbon-302121804.html
SOURCE Department of Culture and Tourism of Heilongjiang Province