Each sommelier-lead masterclass and walkaround tasting will
highlight the campaign as well as the wines and terroir of Abruzzo
including dozens of well renowned producers from the region
NEW
YORK, April 23, 2024 /PRNewswire-PRWeb/ -- The
Charming Taste of Europe campaign
continues to support its initiatives by hosting a series of
sommelier-lead masterclasses and walkaround tasting events in
multiple cities across the United
States.
The initiative is part of The Charming Taste of Europe, a three-year campaign co-financed by
the European Union and promoted by Consorzio Vini d' Abruzzo, the
Bordeaux White Wines Consortium, and their newest partner, the
Association of Agricultural Cooperatives of Imathia.
Presented by the passionate winemakers of Consorzio Tutela Vini
d'Abruzzo and the team behind Gambero Rosso's annual Vini d'Italia
guide, these engaging and educational seminars will cover the
terroir and wines of Abruzzo in depth. In order to promote and make
recognizable the image, territory and appellations of the Consorzio
Tutela Vini d'Abruzzo in the United
States, a series of dedicated events will occur from
April 29th to May 1st in Dallas, Miami, and Houston.
Kicking off these events in Dallas is the Gambero Rosso Top Italian
Roadshow on April 29th, which will
consist of a walkaround tasting featuring a number of renowned
producers from Abruzzo, and a Montepulciano Masterclass at Venue
Forty|50 (4050 Belt Line Road Addison,
TX 75001). Subsequently, the Gambero Rosso roadshow will
continue in Miami on May 1st at The Historic Alfred I. duPont Building
(169 East Flagler Street Miami, FL
33131), where there will be a masterclass about the nuanced rosé
wine, Cerasuolo d'Abruzzo.
A masterclass organized by Vini d'Abruzzo will commence on
April 30th in Houston. Host Jeremy
Parzen will lead the masterclass titled, "Montepulciano
d'Abruzzo: A Great Italian Red Wine," at Pappas Bros. Steakhouse
(1200 McKinney Street, Houston, TX 77010). Attendees of this
masterclass will have the chance to taste and learn about 7 wines
from the region. Following the masterclass there will be a B2B
lunch with a selected group of Abruzzo wine producers.
The Charming Taste of Europe
aims to enlighten participants about the significance and elegance
of the Abruzzo region by showcasing their charming wines through
educational experiences led by wine professionals.
About Charming Taste of Europe
Europe, a place with timeless
charm, is the birthplace of some of the highest-quality products in
the world. The Charming Taste of Europe is a special project that introduces
exquisite specialties to the United
States and Canada, such as
Italian and French wines, and fresh kiwis from Greece, that showcase Europe's charm, beauty, culture, history, art,
heritage and unmistakable tastes.
The mission of the Charming Taste of Europe, co-funded by the European Union, is to
increase awareness of the merits and quality standards of select
European wines and fresh fruits with promotional activities in the
competitive markets of the U.S. and Canada. The Charming Taste of Europe is promoted by the Consortium for the
Protection of Wines of Abruzzo, the Association of Imathia's
Agricultural Cooperatives and the Union of Sweet Bordeaux Wines.
These European agricultural products, famous around the world for
their outstanding qualities, will continue to be promoted with
initiatives and events for consumers, journalists and trade
professionals. For more information visit
charmingtasteofeurope.eu
To Follow The Charming Taste of Europe Campaign:
Website: charmingtasteofeurope.eu
Facebook: @CharmingTasteofEU
Instagram: @charmeu_usa
YouTube: The Charming Taste of Europe
Hashtags: #thecharmingtasteofeu and #charmeu
Funded by the European Union. Views and opinions expressed are
however those of the author(s) only and do not necessarily reflect
those of the European union or the European research executive
agency (Rea). Neither the European Union nor the granting authority
can be held responsible for them.
Activity included into the - "The Charming Taste of Europe 2", Campaign co-funded by the European
Union - Reg. (UE) 1144/2014 - N. 101138420
Media Contact
Stephanie Apricena, Colangelo PR,
(646) 624-2885, sapricena@colangelopr.com
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SOURCE Charming Taste of Europe