Tech accessory brand CASETiFY leads the industry's
sustainability efforts by truly giving new life to any worn out
accessory through upcycling and creative art installations.
LOS
ANGELES, April 23, 2024 /PRNewswire/ -- CASETiFY,
the global tech accessory brand loved by millennials, Gen Z, and
Hollywood celebrities, released
today its yearly sustainability Impact Report, shedding new
light on the progress of its Re/CASETiFY™ upcycling program.
Together with the updated sustainability figures, the brand has
also announced its month-long calendar of events happening in
the United States, South Korea, Australia, and China that invites local artists to create
useful art pieces using recycled cases. All of these are part of
the brand's ongoing efforts to make sure the end of any phone case
is the beginning of a new one in all possible ways.
The Re/CASETiFY™ process starts with its bins, located at more
than 40+ CASETiFY Studio physical stores where the brand sells its
products globally. Users can donate their old smartphone and earbud
cases into the bin anytime, receiving store credit in return.
Upon processing all discarded plastic, new accessories are
created and sold both online in over 180 countries as well as in
physical stores. To celebrate Earth Month, CASETiFY has released
its Impact Report, where it details the achievements of its
Re/CASETiFY™ Program.
CASETiFY's Impact Report: A Transformative Journey Towards
Sustainability
Over 84 Tons Of
Plastic Saved
Through the
Re/CASETiFY™ global recycling
efforts, over 84,000 kg of plastic has been
spared from landfills and given a second life
through upcycling and repurposing into new
accessories.
|
The Rebirth Of Over
463,000 Trees
With USD$1 per every
sustainable product
sold donated to the partners of
EARTHDAY.ORG, the brand has contributed
to planting 463,406 new trees back into
nature. This translates to an equivalent of
22,243,488 pounds of carbon emissions
removed from the atmosphere.
|
Re/CASETiFY™ Bins In
Every Store
With a commitment to
responsible recycling,
CASETiFY ensures that every CASETiFY
Studio store reserves space for customers to
recycle cases of any brand. The brand
continues incentivising consumers to take
care of their discarded cases.
|
Re/CASETiFY™ Across
the Board
By the end of 2022, 80%
of CASETiFY's
product portfolio was made with material from
recycled sources, 60% more than in 2021. In
2023, CASETiFY proudly announces that this
figure has increased to 100% usage of
recycled sources across all product
categories.
|
More images can be found HERE
Re/CASETiFY™ Creativity Around the World
In addition to the Impact Report, the CASETiFY one of a kind
creativity ethos comes to light during Earth Month, with a host of
events happening around the world that celebrate sustainable
creativity. Using Re/CASETiFY™ pellets, artists and designers
around the world are invited to create life-sized art pieces that
will be displayed in public areas. This marks a significant
milestone in the brand's ongoing commitment to sustainability,
promoting artist's unique creativity, and environmental
consciousness. These art installations not only serve as visually
striking spectacles but also aim to engage communities and
establish a meaningful connection between people and nature on
Earth Day.
United States: From
April 22 to 29, at Devocion Coffee
Downtown Brooklyn, Re/CASETiFY™ will host an installation in
collaboration with esteemed design studio Wade and Leta, offering a
unique and creative experience that merges art and technology.
Australia: From
April 15 to 29, at the CASETiFY
STUDiO in Sydney Arcade, a collaboration with innovative furniture
design company Eva awaits. The activation will showcase the
Re/Treat sofa crafted with Re/CASETiFY™ pellets, seamlessly
combining functionality and style.
South Korea: From
April 28 to May 5, at the prestigious
Seoul Arts Center, CASETiFY will unveil life-size installations by
artists Youngmin Kang, Dayoung Hwang, and Surin
Kim. Complementing these artworks will be engaging workshops
themed around Earth Day that educate and inspire visitors on
environmental consciousness.
China: From
April 26 to June 10, at Aranya Beach
in Qinhuangdao, CASETiFY will join forces with visionary artist
zilin for an outdoor installation. The event will present a unique
opportunity to connect with art and unleash creativity amidst a
natural setting.
The Re/CASETiFY™ Collection
Last but not least, CASETiFY is thrilled to unveil its latest
Re/CASETiFY™ collection with Re/CASETiFY™ Pellets, designed to
breathe new life into old phone cases. Alongside the hero products,
including the Bounce Case, Ultra Bounce, and Bounce Odyssey watch
bands, the collection features a variety of prints inspired by
nature and our precious Earth. Embrace sustainability while staying
fashion-forward with the Re/CASETiFY™ Collection. The Re/CASETiFY™
Collection launches on casetify.com on April 15th. It will be available for purchase
online and at select CASETiFY Studio locations. To learn more about
the collaboration, visit CASETiFY.com and follow along on
Instagram, Facebook, TikTok and Twitter.
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About CASETiFY
CASETiFY is a global tech and lifestyle brand with double
headquarters in LA and Hong Kong,
known as the home to the first and largest platform for customized
tech accessories. Created with the highest-quality materials and
most cutting-edge designs, CASETiFY's products empower
self-expression by turning your personal electronics into highly
designed, stylishly slim, drop-proof accessories. Known for tapping
top artists, big celebrities and creatives for its Co-Lab program,
CASETiFY gives brands and individuals the opportunity to share
their unique visions with the world. With 30+ retail shops,
CASETiFY Studio provides a one-stop, visual retail experience where
customers can customize their accessories on the spot. For
more information on CASETiFY, its stores, partners and products,
please visit www.CASETiFY.com.
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SOURCE CASETiFY