Strategic Approach Reframes and Future-Proofs Customer
Relationship Management
MINNEAPOLIS, April 25,
2024 /PRNewswire-PRWeb/ -- An estimated 20%-70% of
Customer Relationship Management (CRM) projects either fail to
improve company performance or result in losses. It's time for
brands to think of CRM as more than data, tools and workflow. The
Lacek Group announces the release of "Next-Gen Engagement
Marketing," a white paper sharing a snapshot of the national leader
in loyalty, experience, and customer-engagement marketing's
strategic and customer-centric approach to CRM.
"Reframing CRM—reappropriating the "M" to
be marketing rather than management—can expand our thinking to
include one-to-one, direct-response, and other marketing
disciplines. "Viewing CRM as a holistic strategic practice
activates a customer-centric mindset and approach."
As consumers' expectations change—and the choices and channels
available to them expand—most CRM programs aren't keeping pace. An
effective combination of loyalty, customer experience and
branding—delivered in personalized ways—is the key to unlocking
greater engagement.
"Reframing CRM—reappropriating the "M" to be marketing rather
than management—can expand our thinking to include one-to-one,
direct-response, and other marketing disciplines," said
Joe Rueckert, senior director,
Strategic Services for The Lacek Group. "Viewing CRM as a holistic
strategic practice activates a customer-centric mindset and
approach. Ultimately, that's CRM's greater purpose."
Brands can reframe the concept of CRM away from data and tools
to a strategic role that establishes and drives a customer-centric
approach. Insights from the whitepaper include:
- Why CRM needs a strategy that aligns with a brand's overall
goals
- How using empathy to grow brand devotion delivers results
- Why fueling CRM with data is essential
- How to create an engagement plan that reflects today's
landscape
- What anticipating common roadblocks can do for brand
devotion
Download a copy of the full "Next-Gen Engagement Marketing"
white paper and learn more about The Lacek Group.
About The Lacek Group
For more than 30 years, The Lacek Group has been delivering on
the art and algorithms of brand devotion. We help world-class
brands identify their highest-potential customers, engage them
across channels throughout their lifecycles, personalize each
relationship for optimal long-term results, and measure the true
effectiveness of those efforts.
Media Contact
Tess MacGibobn, The Lacek Group, 1 952.412.9336,
tess.macgibbon@lacek.com, www.lacek.com
LinkedIn
View original content to download
multimedia:https://www.prweb.com/releases/the-lacek-group-tackles-next-gen-engagement-marketing-in-new-white-paper-302127133.html
SOURCE The Lacek Group