Express written consent now required for Third-Party Marketing
Organizations (TPMOs) to share Medicare beneficiaries' personal
data with another TPMO even if manually dialing.
DULUTH,
Ga., April 25, 2024 /PRNewswire-PRWeb/ --
PossibleNOW™, the leading provider of enterprise consent and
preference management solutions, today announced the launch of a
program to enable companies to quickly capture express written
consent. This will provide the ability for Third-Party Marketing
Organizations (TPMOs) to comply with the new rule issued by the
Centers for Medicare and Medicaid Services (CMS), stipulating that
one-to-one prior express written consent is obtained before
transferring beneficiary data to other marketing partners or
TPMOs.
"PossibleNOW is thrilled to offer a
solution of this magnitude to an extremely important industry. Our
technology platform has been helping companies stay compliant for
over twenty years, and appropriate consent management is crucial,"
said Scott Frey, CEO of
PossibleNOW.
The rule was put in place to prevent TPMOs from selling and
reselling Medicare/Medicaid beneficiary contact information without
clear and transparent disclosure notice to the beneficiaries. Now,
a beneficiary must supply express written consent to be contacted
by each individual TPMO.
This new stipulation by the CMS applies to any organization
operating within the Medicare or Medicaid space, even when adhering
to TCPA regulations when manually dialing beneficiaries. Including
manual dialing in the new rule is a significant departure and
escalation from earlier regulations.
The new rules go into effect on October
1, 2024, providing an urgent need for organizations to
implement consent management best practices. Enhanced consent
functionality within PossibleNOW's platform MyPreferences will help
TPMOs or organizations of any size or complexity adhere to the
CMS's update with quick efficiency.
"PossibleNOW is thrilled to offer a solution of this magnitude
to an extremely important industry. Our technology platform has
been helping companies stay compliant with Do Not Contact
regulations for over twenty years, and appropriate consent
management is crucial," said Scott
Frey, CEO of PossibleNOW. "Privacy laws around personal data
sharing and usage are only getting tighter, and the combination of
our MyPreferences consent and Do Not Contact platform is the
solution the industry needs."
Join PossibleNOW for a 30-minute webinar with live Q&A with
an expert on May 16 at 2pm EST. Save your seat now.
Read more detail about the new consent requirements for
remarketers in the Medicare/Medicaid sector, or send a message to
info@possiblenow.com for a product demo.
About PossibleNOW:
PossibleNOW is the pioneer and leader in customer consent,
preference, and regulatory compliance solutions. We leverage our
MyPreferences technology, processes, and services to enable
relevant, trusted, and compliant customer interactions. Our
platform empowers the collection, centralization, and distribution
of customer communication consent and preferences across the
enterprise. DNCSolution addresses Do Not Contact regulations such
as TCPA, CAN-SPAM and CASL, allowing companies to adhere to DNC
requirements, backed by our 100% compliance guarantee.
PossibleNOW's strategic consultants take a holistic approach,
leveraging years of experience when creating strategic roadmaps,
planning technology deployments, and designing customer
interfaces.
PossibleNOW is purpose-built to help large, complex
organizations improve customer experiences and loyalty while
mitigating compliance risk. Visit http://www.PossibleNOW.com to
learn more.
Media Contact
Rebecca Dodson, PossibleNOW,
770-255-1020, rdodson@possiblenow.com,
https://www.possiblenow.com
Twitter
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SOURCE PossibleNOW