Leading Financial Services and Retail
Companies Named 2024 Digiday Content Marketing Awards
Finalists
NEW
YORK, April 30, 2024 /PRNewswire/
-- Persado, the Motivation Artificial Intelligence (AI)
company, announced today that two Persado customers, multinational
retailer M&S and a global financial services company, have been
named finalists in the prestigious Digiday Content Marketing
Awards, which recognize the companies and campaigns using content
to modernize media and marketing. According to award organizer
Digiday Media, this year's Content Marketing Awards finalists
focused on creating more relatable, interactive campaigns to
improve consumer engagement. The shortlisted entries showcase the
companies and campaigns successfully using content to modernize
media and marketing. Award winners will be announced on
May 7, 2024.
Persado customers recognized in the awards demonstrate
innovative, highly effective use of Persado Motivation AI solutions
and data insights to generate on-brand, high-performing marketing
messages that increase customer engagement and loyalty.
- Best Use of Data – Multinational retailer
Marks & Spencer (M&S), known for bringing on-trend, great
value clothing and quality food to millions of consumers, was named
a finalist in the award category that recognizes content strategies
that achieve set goals through the use of data.
- Best Use of AI Generated Content – A global
financial services company was named a finalist in the award
category that recognizes the most effective and creative use of
AI-generated content used to promote a product, brand, or
service.
"Customer-driven brands are eager for simple, low-risk ways to
seize the power of generative AI for content generation. We
congratulate our customers for their innovative practices in
leveraging our best-of-breed platform to rapidly generate highly
effective, personalized marketing messages that increase consumer
engagement and loyalty across a variety of channels," explained
Assaf Baciu, President and
Co-founder, Persado.
Persado Motivation AI is a class of enterprise GenAI proven
to help brands drive engagement and conversion. The platform uses
advanced machine learning, natural language processing (NLP), and
deep learning transformer models to understand copy intent and
create brand-compliant messages that motivate individuals to take
action. Unlike other large language models (LLMs), which pull and
learn from the wide internet, Persado AI is trained on a
specialized dataset of interaction and transaction data from 1.2
billion consumers that measures and refines language, emotional
response, and engagement.
"Many Persado customers overall are off to an award-worthy start
in applying AI for marketing content generation in 2024. We are
also proud of our customers recognized for innovation earlier this
year in the Digiday Europe Awards, which centered on tech
innovations, brand partnerships and collaborations, as well as
creating compelling narratives. UK-based bank NatWest was
shortlisted for Best Use of Technology and longstanding Per
sado customer Vodafone Italy was shortlisted for Best Use
of AI," added Mr. Baciu.
Visit https://www.persado.com/product/platform/ to learn more
about Persado Motivation AI.
About Persado
Persado provides the only Motivation AI platform that generates
personalized communications at scale, inspiring each individual to
engage and act. Many of the world's largest brands, including
Ally Bank, Dropbox, JP Morgan Chase,
Kate Spade, Marks & Spencer
(M&S), and Verizon, rely on Persado to engage customers across
their journey, from acquisition to loyalty. Persado's Generative AI
for the enterprise is trained on more than 100 billion digital
business language impressions across industries, enabling marketers
to motivate customers and drive significant business value.
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SOURCE Persado Inc.