The brand's "You've Got This" spirit rings
loud and clear as Quaker supports local Torontonian to not only
finish his first half marathon, but help others to cross the finish
line as well
TORONTO, May 14, 2024
/CNW/ - Quaker Canada recently celebrated its global "You've Got
This" brand platform by supporting an aspiring runner as he trained
for and ran the Toronto Half Marathon on May
5th. Embodying the true essence of the brand,
Quaker challenged this runner with a special, unprecedented
purpose: to help as many people as possible cross the finish
line.
Dubbed the Quaker Humble Runner, Kevin Doe – a Toronto high school teacher with a selfless
dedication to helping others – took on training for and completing
his very first half marathon. Armed with a notable coach, a
seven-week training program and an array of Quaker® Protein
products, Kevin flipped the typical goal of finishing first on its
head. Instead of focusing on his own "personal best," Kevin
supported as many fellow marathoners as he could, running alongside
them for continued encouragement and inspiration, exemplifying what
it means to be a true "humble hero."
"This initiative goes beyond a mere race," said Logan Chambers, Senior Director of Marketing at
PepsiCo Foods Canada. "It underscores the Quaker brand's commitment
to recognizing everyday heroes who inspire others to persevere
through challenges. We weren't training Kevin to run his fastest
and set a new personal best – we were helping unleash his
warm-hearted spirit so he could help others and remind those around
him that 'You've Got This.'"
Partnering with fitness and lifestyle coach Eva Redpath, Quaker Canada ensured that Kevin
was fully prepared for his special mission on race day through a
comprehensive training program, sharing the journey on social media
platforms like TikTok and Instagram. Canadians also took
part in the fun by following him on Strava and joining The
Quaker® Protein Running Challenge, resulting in an overwhelming
positive response with 29,000 sign-ups.
"There was a time when marathons were reserved for the
ultra-athletic, but we're seeing a shift where these events have
now evolved into a celebration of resilience, determination, and
the extraordinary feats of all individuals," said Eva Redpath. "By intentionally being one of the
last to cross the finish line, Kevin shined a spotlight on the
everyday heroes who find joy in inspiring others to reach
their full potential."
When asked about his involvement, Kevin
Doe remarked, "We live in a time where community and
connection are so important. Anyone can be a Humble Runner or local
hero: by actively engaging in our own communities, by supporting
local folks wherever they are on their own personal journeys, and
by celebrating successes, big or small."
The campaign was supported by the Quaker brand's expanded line
of products that provide protein. These high-in-protein offerings –
including instant oatmeal, granola cereal and pancake mix – played
a pivotal role in supporting the Humble Runner's training journey,
offering protein-packed breakfast-time options without compromising
on the delicious Quaker taste Canadians know and love. But further
to that, this campaign showed that Quaker Protein products aren't
just part of ordinary mornings; they represent the springboard for
individuals to live their best lives and make the most of every
day.
With their great taste and nutritional quality, Quaker Protein
products give Canadians a protein-packed breakfast option that
makes everything that needs doing, possible. The brand invites
Canadians to take on the challenge of being a humble hero in their
own lives, inspired by our Humble Runner's journey.
To learn more about the fulsome campaign and extended Quaker
Protein line of products, visit the Quaker Canada website at
QuakerProteinYouveGotThis.ca.
About Quaker Canada
A leader in the Canadian food industry since 1902, the Quaker
brand features food products with a wide range of choices. For more
information, please visit quakeroats.ca.
About PepsiCo Foods
Canada
PepsiCo Foods Canada is comprised of the Frito Lay Canada and
Quaker Canada businesses. Frito Lay Canada is the country's largest
snack food manufacturer and the company's brands include Lay's,
Doritos, Tostitos, Ruffles, Smartfood, Cheetos and Havoc. The
company employs over 6,000 Canadians with seven manufacturing
plants and sales and distribution facilities from coast to coast.
The Quaker brand portfolio includes a wide range of wholesome
cereals, oatmeal, rice and corn snacks and snack bars, and features
other prominent brands such as Quaker Life, Quaker Chewy, Quaker
Harvest Crunch and Crispy Minis. For more information, please visit
www.pepsico.ca.
About Strava
Strava is the largest sports community in the world and the
leading platform for movement. Over 100 million athletes in 195
countries and more than 30 types of activities with features to
help you explore, connect and measure your progress – whatever your
activity and goals, you'll have a community at your back. For more
information, visit www.strava.com/about.
SOURCE Quaker Canada