The beloved brand is partnering with ridiculously
positive producer and TV host Ross
Mathews
to encourage people to release their frustrations and let in some
joy.
BOULDER,
Colo., May 22, 2024 /PRNewswire/ -- With ever
demanding and stressful lives, people are looking for ways to let
out their frustrations and let in some joy more than ever. In fact,
according to a recent Yasso survey*, 71% of Americans say sometimes
they just want to let out a scream. And while the majority (72%)
confess that letting out a scream can feel a bit ridiculous, more
than 4 in 5 (83%) also say it can make you feel better, and many
(71%) would just need the right place to feel comfortable actually
doing it.
So this summer, when tensions are predicted to be at an all-time
high, Yasso, the Ridiculously Better frozen snack brand, is
partnering with beloved Emmy Award-winning producer and TV host,
Ross Mathews to launch the 'I Scream
for Yasso' campaign. Together, they're helping people release their
frustrations in a joyful way by screaming their yassos off for a
ridiculously delicious snack, both online and in person.
"I am all in on this campaign and Yasso! Who doesn't want
to feel ridiculously better, am I right?" said Ross Mathews. "We all know that when chip
happens, sometimes you just have to scream about it. And
why not scream in exchange for a delicious snack? Sounds like
a win-win to me."
From May 21 to July 4, screamers
can visit the "I Scream for Yasso" booth in key markets or upload
videos of themselves letting it alllll out with #IScreamForYasso
#Sweepstakes @Yasso for a chance to win a year's supply of Yasso
and $2,000. Ross kicked off the
campaign activation in NYC's Columbus
Circle yesterday, May 21,
encouraging passersby to scream for Yasso and rewarding them with a
sweet snack.
"We're thrilled to team up with Ross and take our 'I Scream for
Yasso' booth to key cities to help people release a little
frustration and let in a little more joy," said Kelsey Gill, director of marketing for Yasso.
"Yasso exists to deliver joy to consumers, and this activation is
the perfect way to bring that to life while rewarding participants
with a sweet Yasso snack."
Yasso's Ridiculously Better frozen snacks are available at
select retailers nationwide. To find a store near you and learn
more about the 'I Scream for Yasso' campaign, visit yasso.com, and
follow the delightfully delicious journey on Instagram @yasso,
Facebook @YassoFrozenYogurt and X @yassofroyo.
About Yasso
Kindergarten friends turned entrepreneurs,
founders Drew Harrington and
Amanda Klane set out on a mission to
create snacks that deliver on everyday indulgence with great taste,
quality ingredients, and superb nutritionals. Since hitting store
shelves in 2011 as the first-to-market frozen Greek yogurt, Yasso
quickly became one of the fastest-growing novelty brands,
attracting a loyal following of brand enthusiasts.
Yasso currently offers 13 flavors of novelty stick Bars, six
flavors of Chocolate Crunch Bars, three frozen Greek yogurt
sandwiches and three flavors of bite-size Yasso Poppables, all of
which can be found at grocery and club stores nationwide.
Yasso Inc. was named one of the Best Places to Work by
Inc. and Denver Business Journal, in addition to
garnering a spot on Inc.'s 2023 list of the 5000
Fastest-Growing Companies in America. Yasso is also an active,
positive contributor to the community via its Game On! Foundation,
which inspires health and wellness for people of all ages. To find
a store near you or learn more, visit yasso.com and
follow the brand @yasso.
About Unilever in North
America
Unilever is one of the world's leading
suppliers of Beauty & Wellbeing, Personal Care, Home Care,
Nutrition and Ice Cream products, with sales in over 190 countries
and products used by 3.4 billion people every day. We have 127,000
employees and generated sales of €59.6 billion in 2023.
Our leading brands in North
America include Dove, Hellmann's, Vaseline, Degree, Axe,
TRESemmé, Knorr, Magnum, Ben & Jerry's, Nutrafol, Liquid I.V.,
Paula's Choice, and Dermalogica.
For more information on Unilever U.S. and its brands visit:
www.unileverusa.com.
For more information on Unilever Canada and its brands
visit: www.unilever.ca.
Media Contact: yassopr@mullenlowe.com
*Survey Method:
This survey was conducted online
within the United States by The
Harris Poll on behalf of Yasso, March 18-22,
2024, among 2,094 U.S. adults ages 18 and older. The
sampling precision of Harris online polls is measured by using a
Bayesian credible interval. For this study, the sample data is
accurate to within +/- 2.5 percentage points using a 95% confidence
level. For complete survey methodology, including weighting
variables and subgroup sample sizes, please contact
yassopr@mullenlowe.com.
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SOURCE Yasso Frozen Greek Yogurt