Postalytics, the leading direct mail automation platform, has
added long-form (8.5" x 14") letters to its growing list of direct
mail communication formats. Direct mail professionals often refer
to this as the 'nonprofit format' because of the layout's
popularity and effectiveness for fundraising and charity
causes.
ROCKLAND, Mass., May 22, 2024
/PRNewswire-PRWeb/ -- Popular with Nonprofit Organizations, the
Format Adds a Key Option to the Direct Mail Automation Platform's
Growing Format Menu.
"Our nonprofit clients and prospective
clients have been requesting this, as it is one of the most
commonly-used – and economical – formats among fundraisers and
membership marketing professionals."
Postalytics, the leading direct mail automation platform, has
added long-form (8.5" x 14") letters to its growing list of direct
mail communication formats. Direct mail professionals often refer
to this as the 'nonprofit format' because of the layout's
popularity and effectiveness for fundraising and charity causes.
However, the Postalytics format — available with or without a
full-horizontal perforation — is a great fit for many
applications.
"Sometimes, fundraisers and marketers need a little more room
than the standard letter provides," notes Postalytics CEO
Dennis Kelly. "The extra length —
plus the optional tear-off reply device — adds more flexibility to
our fundraising and marketing clients' choices within the
Postalytics platform."
Highlights
- Standard #10 window or custom outer envelopes.
- Optional #9 closed-face reply envelope.
- Optional full-horizontal perforation for letter/reply
applications allows for a full-length letter combined with a
donation reply device, check, voucher, coupon, and more.
- Up to four long pages, printed front and back.
- Initially available for US addresses only; Canadian market
coming soon.
- Automated, OCR-scan return processing capabilities.
The Versatility and Popularity of the "Nonprofit Format"
Long-form letters give organizations a chance to tell stories,
building trust and credibility with their audience. This is
critically important when asking for contributions, hence nonprofit
organizations' fondness for long letters. Marketers have refined
their methods and use techniques such as embedded quotations and
P.S. messages to encourage readers to consume the content and take
action.
Response devices can include personalized, variable information,
allowing organizations to suggest giving amounts based on past
donations, for instance. In non-fundraising, marketing situations,
the tear-off reply portion might feature redeemable retail coupons
or vouchers, subscription or raffle entries, and more.
"We're excited to be offering the 14" letter-reply format on our
platform," notes Kelly. "Our nonprofit clients and prospective
clients have been requesting this, as it is one of the most
commonly-used – and economical – formats among fundraisers and
membership marketing professionals."
About Postalytics
Postalytics, founded in 2017 and headquartered in Rockland, MA, delivers enterprise-grade direct
mail automation with automated workflows. The Postalytics platform
delivers deep integration and analytics in a self-serve, affordably
priced software that marketers in organizations of all sizes can
deploy quickly and easily. Postalytics makes direct mail look, act,
and feel like a digital marketing channel. The company serves over
10,000 customers in the United
States and Canada. Learn
more at www.postalytics.com or follow us on LinkedIn, X/Twitter,
Facebook, and Instagram.
Media Contact
David Hazeltine, Postalytics,
Inc., 1 803-676-1922, davidh@postalytics.com,
https://www.postalytics.com
View original content to download
multimedia:https://www.prweb.com/releases/8-5-x-14-letterreply-and-long-letter-format-now-available-on-the-postalytics-platform-302152544.html
SOURCE Postalytics, Inc.