Event hosted by Pisco Chile and ProChile
NEW
YORK, June 27, 2024 /PRNewswire/ -- New York City, the nation's
cocktail trendsetter, hosted a celebration of Chilean culture
and spirits with the "Discover Chilean Pisco Trade Event" on
Wednesday, June 26th. Set in the
popular bar-restaurant Le Louis,
this event immersed trade and media in the unique attributes of
Chilean pisco.
Pisco Chile and ProChile designed the event to introduce
trade and media professionals to Chilean pisco's distinct qualities
and unique flavors. Expert Market Research (EMR) reported earlier
this year that the global pisco market is projected to grow at a
CAGR of 6% between 2024 and 2032 to reach a value of nearly
USD 1128.10 million by 2032. Pisco's
rising popularity can be attributed to the burgeoning global
cocktail culture and the growing appreciation for artisanal and
premium spirits. This trend is particularly evident in North America, where consumers increasingly
seek unique, high-quality spirits. New
York City provided an ideal backdrop for this event,
reflecting the city's influence on national and global cocktail
trends.
Top producers presented their piscos, shared craft-production
methods, and their unique histories, unveiling what makes Chilean
pisco a standout on the global spirits stage. The event featured a
Tasting Experience from renowned producers including Pisco Curu,
Pisquera Cogoti, Pisquera de Chile, Pisquera Tulahuen, Pisquera Bauza,
CAPEL, and El Gobernador. Each producer offered a distinct
perspective on Chilean pisco and presented a signature cocktail
highlighting the versatility of their spirit. Cocktails
include;
- Pisco Mule: Pisco Cogoti, ginger beer, lime
- Pisco de Playa: Pisco Waqar, pineapple, strawberry, lemon
juice, vanilla syrup
- Elqui Lemonade: Pisco Capel, lemonade, berry, ginger ale
- Pisco Punch: Pisco El Gobernador, pineapple, lemon juice,
simple syrup
- The Encumbrado: Pisco Bauzá, grapefruit, Drambuie
- Pisco-groni: A pisco Mistral 40 negroni
- The Sanhattan: A pisco Curu Manhattan-style cocktail
inspired by the nickname "Sanhattan," reflecting Chile's capital, Santiago's, Manhattan-like ambitions.
The event celebrated Chile's
national spirit and its significance in Chilean culture. Strong
attendance and enthusiastic feedback indicated a keen desire for
education about Chilean pisco and its unique attributes.
"We are thrilled to be introducing Chilean Pisco and its history
in one of the world's trendsetting cities. Chile is proud of our national spirit, our
icon of celebrations, and the role Pisco plays in everyday Chilean
culture and our heritage. At this event, we showcased different
styles and a variety of cocktails, and are humbled by the positive
response from valued members of the industry. We look forward to
continuing to introduce the diversity and versatility of Chilean
Pisco to members of the trade and consumers," said Claudio Escobar, Manager of Pisco Chile.
"The event held in NY within the framework of Vinexpo is a
continuation of the effort made by the Association of Pisqueros of
Chile together with ProChile to
position Chilean pisco in one of the priority markets for the
industry," added Andrea Sapag, Trade Commissioner of Chile in New
York.
About Pisco Chile:
Pisco Chile is the Pisco Trade Association of Chile dedicated to supporting, promoting and
celebrating Chilean pisco and Pisco producers, fostering
appreciation for its unique qualities and rich heritage.
About ProChile:
ProChile is the Chilean government's institution responsible for
promoting exports of goods and services and contributing to the
country's economic growth. Our mission is to contribute to Chile´s
sustainable development, through the internationalization processes
and the promotion of goods and services offered. Through a network
of highly specialized and committed people from our regional and
international offices, ProChile supports the diversification of the
country´s exports for the promotion of inclusive foreign trade that
incorporates the gender perspective, the attraction of foreign
investment and tourism, all of which contribute to and strengthen
the country's image.
Media Contact:
Sicily Cronin
917-213-0254
379769@email4pr.com
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SOURCE Pisco Chile