Revolutionizing GM Dealerships with Enhanced Customer Data
Platform and Data Activation Solutions
TEL
AVIV, Israel, July 8, 2024
/PRNewswire/ -- Fullpath, automotive's leading enhanced Marketing
Automation and Customer Data Platform (CDP), is proud to announce
its recognition as an Approved Turnkey certified provider for
General Motors (GM) In-Market Retail (IMR) funds. This significant
endorsement allows GM dealerships across the United States to leverage Fullpath's
cutting-edge Customer Data Platform (CDP) and data activation
marketing automation to elevate their marketing strategies and
operational efficiency.
"By centralizing and streamlining data into
Fullpath's CDP, dealerships will gain insights into customer
behavior."
Fullpath's enhanced CDP is designed to transform how dealerships
consolidate, analyze, and activate customer data through marketing
automation. By centralizing and streamlining data into Fullpath's
CDP, dealerships will gain deeper insights into customer
behavior, preferences, and purchasing patterns with 360 degree
views of each shopper. This comprehensive shopper dataset is then
leveraged to create personalized, automated marketing campaigns to
drive sales growth at scale.
"We are honored to join the GM IMR program," said Aharon Horwitz, CEO at Fullpath. "Our advanced
CDP and data activation solutions via marketing automation are
tailored to meet the unique needs of GM dealerships, helping them
harness the power of their data to create more targeted and
effective marketing strategies. This partnership underscores our
commitment to driving innovation and excellence in the automotive
industry."
As an Approved Turnkey Certified provider, Fullpath offers GM
dealerships access to a suite of solutions that include:
- Customer Data Platform (CDP): Centralizes and organizes
customer data from multiple sources to provide a unified view of
each customer.
- Digital Advertising: Activates your data to drive leads
and brand awareness with smart, hyper-targeted digital ad
campaigns.
- VINs-Acceleration: Boosts at-risk VINs to get them seen
and sold.
- Audience Activation: Leverages your first-party data,
including the entire CRM database and web activity, to activate
more shoppers with email and SMS marketing automation.
With Fullpath's innovative solutions, GM dealerships can expect
to see increased customer satisfaction, improved marketing ROI, and
a stronger competitive edge in the market, with 1:1 co-op IMR Funds
options.
For more information about Fullpath and its offerings, visit
www.fullpath.com
About Fullpath
Fullpath (formerly AutoLeadStar) is the automotive industry's
leading Customer Data and Experience Platform (CDXP). Fullpath
enables dealers to turn their first-party data into customers for
life by unifying siloed data sources and leveraging the data to
create exceptional, hyper-personalized customer experiences.
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SOURCE Fullpath