Salesloft's end-to-end solutions laid the
foundation for HBX Group to hit revenue growth goals
ATLANTA, July 10, 2024 /PRNewswire/ -- Salesloft, provider
of the only Revenue Orchestration Platform that prioritizes,
automates, and recommends actions to help revenue teams close more
business, today announced that HBX Group, a leading B2B global
Travel Tech company, has implemented Salesloft to unify its global
systems and mature its revenue operations.
HBX Group began a three-month pilot program with Salesloft to
transform the way the company sells. HBX leadership set aggressive
goals to increase revenue, drive predictability, and decrease
costs. Due to the pilot program's demonstrable success, HBX Group
has significantly expanded its investment with Salesloft, deploying
Salesloft across its entire revenue organization and increasing its
number of licenses from 20 to 500.
"HBX Group's vision was clear: the company urgently needed
to improve its salespeople's abilities to win new customers and
grow existing customers," said Sam
Loveland, Chief Customer Officer at Salesloft. "We offered a
series of operating strategies to help HBX Group win more deals,
eliminate churn, create consistency and repeatability across teams,
and simplify its revenue orchestration tech stack."
Salesloft's solutions for HBX Group centered on:
- Driving revenue via pipeline creation. HBX Group wanted
to move from demand fulfillment to demand creation. Salesloft
enabled the company to execute a more comprehensive outbound
approach to prospecting by infusing AI into processes. This enabled
HBX Group to scale personalized engagement, convert leads more
quickly, and gain more visibility into the pipeline through
accurate forecasting.
- Promoting team collaboration and performance. Training
and retaining the best teams requires a culture of consistency and
repeatability. Salesloft empowered HBX Group by giving its revenue
teams the tools they needed to confidently sell their HBX Group's
full suite of products, which was a departure from their old way of
selling piecemeal products.
- Optimizing technology and workflows. Prior to working
with Salesloft, HBX Group tracked prospective deals within
spreadsheet files. Salesloft provides a single view of the
company's pipeline as well as standardized, consolidated reports to
help sales leaders manage the business more effectively and gain
clear visibility across functions.
"We set aggressive goals at the onset of our partnership with
Salesloft," said Mark Antipof, Chief Growth Officer at HBX Group.
"Our three-month pilot program made it clear that Salesloft could
deliver the results we needed to scale. The platform allows us to
track performance, interpret intent signals, and develop more
effective strategies for customer targeting by integrating insights
from across our global enterprise. The result is a new
understanding of the progress we're making, the roadblocks our
revenue teams face, and opportunities to do things
differently."
To learn more about Salesloft's partnership with HBX Group,
visit
https://www.salesloft.com/resources/case-studies/hbx-group-customer-story.
About Salesloft
Salesloft helps revenue teams take the
right actions to close every deal with the only platform built
around the sellers' workflow. The Salesloft Revenue Orchestration
Platform aligns revenue teams by prioritizing, automating, and
recommending actions that can improve buyer and customer engagement
throughout the entire buyer journey, driving improved productivity,
and better pipeline efficiency and revenue outcomes. Thousands of
the world's top revenue teams, like those at Google, 3M, IBM, Shopify, Square, and Cisco, drive more
revenue with Salesloft. For more information visit salesloft.com or
follow us on LinkedIn.
Contacts
Leah Ward
Senior Director, Content + Communications
Leah.ward@salesloft.com
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