Wellness Pioneer Recruits Executive
Leadership, Taps Top Agency To Drive Strategic Growth
VANCOUVER, BC, July 10,
2024 /CNW/ - Saje Natural Wellness, North America's leader in 100% natural
essential-oil based wellness products, announced a state-change for
the brand: the appointment of new Executive Leadership under CEO
Barbara De Laere, and the evolution
of Saje's brand identity in partnership with top Canadian creative
agency One Twenty Three West.
Chief Executive Barbara De Laere,
who joined Saje in November 2022
following an accomplished career at L'Oreal and Estee Lauder, has
appointed Michael Smyth to Senior
Vice President, Retail and Jess
Willis to Executive Creative Director.
Smyth joins Saje as a veteran retail leader, most recently
holding the Chief Retail Officer role for Toronto-based Mastermind Toys. Prior Retail
leadership roles include tenure at global athletic apparel giant
Adidas and bookseller Indigo.
"Joining Saje combines my passion for customer experience and my
love of Canadian business success stories," says Smyth. "I'm
grateful to join Saje; to drive the business toward its growth
ambition fueled by the evolution of the brand toward Saje's full
potential."
Willis, recently appointed as Executive Creative Director, joins
Saje as a multi-disciplinary creative leader whose work has been
recognized at Cannes, ADC,
One Show, Cassies, ADCC, Marketing,
Coupe and Applied Arts and featured in Lüzers Archive, Fast
Company, Wired and Devour.
Beginning earlier this year, One Twenty Three West (123w) — an
independent shop based in Vancouver and Toronto — was tasked with repositioning the
natural wellness brand for markets across Canada and the US.
"We're thrilled to combine our talents and establish a new era
for Saje. To be a part of evolving an incredible Canadian brand,
where success is measured not only in facts and figures, but in
helping people superpower their lives with the superpower of plants
is a privilege," says Willis."After all, our products aren't
passive. They're incredibly effective to remedy whatever life
throws at you. We're excited to match that energy with branding and
advertising that demonstrates the strength of Saje in a modern
way."
Since Saje was founded in 1992, the brand has expanded across
Canada and the United States, growing its footprint with
the help of consumer investor, L Catterton. Under De Laere's
leadership, Saje has focused on challenging the status quo of the
wellness industry; bringing innovative new products to market,
doubling down on a high standard of service and educating consumers
on the power of 100% natural, plant-based remedies for the mind,
body and home. As De Laere appoints new Executive Leadership and
drives the evolution of Saje's brand, she positions Saje to
continue to trailblaze as category leader in the wellness and
natural personal care space.
"With our new leaders and with the partnership of One Twenty
Three West, the Saje brand is primed to reach new heights – within
our category and with the consumers who we're privileged to serve.
I'm excited for this incredible chapter of Saje's growth," says
De Laere.
About Saje Natural Wellness
For over 30 years, Saje Natural Wellness has been on a
mission to connect people to the healing power of plants. Nature's
original farmacy, Saje harnesses the power and potency of 100%
natural ingredients to remedy the discomforts of modern life that
affect our minds, bodies and spaces. Saje's commitment to proven
and expertly blended products, free of synthetics and harmful
ingredients, hasn't wavered since the opening of its first store in
Vancouver, BC in 1992. Since then,
through the love of its community and a dedication to wellness for
all, Saje has expanded its experience-based retail locations across
North America and evolved its
online store. For more, visit saje.com and follow
@SajeWellness
SOURCE Saje Natural Wellness