MORRISTOWN, N.J., July 30,
2024 /PRNewswire/ -- RevHealth, a full-service
independent pharmaceutical marketing and communications agency, has
announced the launch of AgencyOS, a proprietary AI agency platform
that delivers optimized omnichannel campaign components at speed.
Banner ads that took 2 weeks to develop are now done in 7
minutes.
AgencyOS is the first AI offering from the agency through an
ongoing partnership with PixieDust Labs, a leader in machine
learning and integrated AI marketing solutions. RevHealth Chief
Innovation Officer Chris
Cullmann and PixieDust founder Doug Barr have been in a year-long
collaboration to challenge the role of AI in the agency
environment. The resulting system is being used to deliver crucial
project elements including project and creative briefs, first
timelines with milestones, first-draft manuscripts with
referencing, resourcing and department mapping, drafting of product
claims libraries, code and prototyping for emails, banners, search,
and social media analytics and web-based reporting, and even,
medical downloads and summaries.
"As an independent agency, we have the flexibility to build
client-first products and services that make our client's lives
easier," said CEO Ben Beckley.
"AgencyOS allows our teams to explore and test, without sacrificing
speed and efficiency."
AgencyOS will be embedded across the agency and available to all
RevHealth clients. For each client, the system is "taught" to
understand the client's business requirements, brand and products,
which then translates into tasks that used to take days or weeks
being done in just minutes.
"From how we tackle non-personal promotions to the speed with
which we can get through discovery for new projects to how we
synthesize complex data sets for targeting, technology can free up
our time in so many ways. AgencyOS doesn't replace agency staff- it
is a tool that lets them focus on what matters- problem-solving
with our clients and delivering work that moves the needle with
patients, caregivers and HCPs," said Cullmann.
"We are thrilled about our partnership with Chris and the entire
RevHealth team, leveraging our specialized healthcare models to
deliver remarkable and effective outcomes," said Barr. "Built on a
tailored version of our Emissaries.ai platform, AgencyOS is
pioneering the use of multi-agent GPT technology to address
real-world agency challenges. This sustained collaboration with
RevHealth will significantly enhance automation across agency
operations and we look forward to re-defining the definition of an
agency through this partnership."
RevHealth is on a path of strategic growth following its 2022
acquisition by WindRose Health Investors. In January 2024 the firm welcomed Beckley as CEO
followed by Chief Creative Officer Marcia
Goddard and Chief Operating Officer Deb Jamer. It also launched a fresh brand in
January, reflective of the dynamic culture and top-tier talent
clients have come to expect since the firm's launch in 2006.
About RevHealth
Based in Morristown, NJ, RevHealth creates brand
experiences that inspire change. The award-winning full-service
independent pharmaceutical marketing and communications agency is
anchored in a deep understanding of science throughout lifecycle
marketing and has delivered revolutionary omnichannel solutions for
pharma and biotech brands for almost 20 years. For more
information, please visit www.revhealth.com.
Stacey Crowley
stacey.crowley@revhealth.com
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SOURCE RevHealth