NEW
YORK, Aug. 14, 2024 /PRNewswire/ -- The
global educational toys market size is estimated
to grow by USD 21.44 billion from
2024-2028, according to Technavio. The market is estimated to grow
at a CAGR of 10.44% during the forecast period.
Increasing demand for smart toys is driving market growth, with a
trend towards rise in green toys. However, threat from counterfeit
products poses a challenge. Key market players include All Star
Learning Inc., CocoMoco Kids, Engino.net Ltd., Fat Brain Toys LLC.,
HABA USA, Johnco, Learning
Resources Ltd., LEGO System AS, Little Genius Toys Pvt. Ltd.,
Mattel Inc., Melissa and Doug, Mishka AI, My Luxeve Pty Ltd.,
Oriental Trading Co., Ozo EDU Inc., Pegasus for kids, Ravensburger
AG, Sphero Inc., Technybirds, and VTech Holdings Ltd..
Get a detailed analysis on regions, market segments, customer
landscape, and companies- View the snapshot of this
report
Educational Toys
Market Scope
|
Report
Coverage
|
Details
|
Base year
|
2023
|
Historic
period
|
2018 - 2022
|
Forecast
period
|
2024-2028
|
Growth momentum &
CAGR
|
Accelerate at a CAGR of
10.44%
|
Market growth
2024-2028
|
USD 21440.5
million
|
Market
structure
|
Fragmented
|
YoY growth 2022-2023
(%)
|
8.64
|
Regional
analysis
|
APAC, North America,
Europe, Middle East and Africa, and South America
|
Performing market
contribution
|
APAC at 45%
|
Key
countries
|
US, Japan, China,
Germany, and UK
|
Key companies
profiled
|
All Star Learning Inc.,
CocoMoco Kids, Engino.net Ltd., Fat Brain Toys LLC., HABA USA,
Johnco, Learning Resources Ltd., LEGO System AS, Little Genius Toys
Pvt. Ltd., Mattel Inc., Melissa and Doug, Mishka AI, My Luxeve Pty
Ltd., Oriental Trading Co., Ozo EDU Inc., Pegasus for kids,
Ravensburger AG, Sphero Inc., Technybirds, and VTech Holdings
Ltd.
|
Market Driver
The educational toys market is witnessing a significant trend
towards eco-friendly products. With growing concerns over safety
and environmental impact, parents, educators, and vendors are
preferring sustainable options. Manufacturers are responding by
focusing on eco-friendly product development, using materials that
cause less harm to the environment. This shift in consumer
preference is driving the growth of the eco-friendly educational
toys market. As a result, numerous startups are entering the global
market, contributing to its expansion during the forecast
period.
The educational toys market is thriving, with manufacturers
prioritizing durability and safety for their products. Top brands
like VTech lead the way, incorporating embedded sensors and onboard
electronics for intelligence and creativity. New players enter the
scene, offering eco-friendly options made from sustainable
materials like sugarcane, cardboard, and bamboo. Lockdown
restrictions have boosted online sales, with distribution channels
expanding to supermarkets, specialty stores, and ecommerce
platforms. Import duties remain a concern, but green learning
trends continue to grow, focusing on plant-based plastic and learn
nature ABC toys. Smart toys, games, puzzles, and role play items
boost motor skills and IQ development. Ensure products are choking
hazard-free, flame resistant or flame retardant, and made from
nontoxic, lead-free materials. Brazilian states Sao Paulo, Minas Gerais, and Santa Catarina are key markets for early
childhood education.
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Market Challenges
- The educational toys market faces two significant challenges:
the rise of counterfeit products and seasonal sales. Counterfeit
toys, which are often cheaper than authentic ones, pose safety
concerns as they do not comply with regulatory and standard
policies. These non-compliant products can negatively impact toy
businesses' sales and brand value. The threat is particularly
significant in emerging countries like China, India,
and Mexico, where most
unauthorized sales occur online. Seasonal sales also hinder market
growth, as demand fluctuates throughout the year. Addressing these
challenges requires continuous efforts from industry stakeholders
to ensure consumer safety and maintain market integrity.
- The educational toys market faces challenges in ensuring
non-harmful materials, exploring new ways to experiment and learn,
and maintaining a comprehensive approach to age-appropriate content
and product safety. The Toy Association's survey reveals consumer
confidence in toy quality standards, but regulations and innovation
are crucial for success. Substitute availability for traditional
toys, such as digital learning tools and STEM-focused toys,
presents opportunities. Caregivers, schools, online retailers, and
even Whole Foods Market share in the demand for end-user
concentration, problem-solving, physical activity, and tactile,
interactive nature. Craft kits and retail stores cater to toddlers,
while retailers expand product lines to meet diverse needs.
Regulations on product safety and quality standards remain
essential to meet consumer expectations.
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challenges - Request a sample report!
Segment Overview
This educational toys market report extensively covers market
segmentation by
- Age Group
- 1.1 0-4 years
- 1.2 4-8 years
- 1.3 Above 8 years
- Product
- 2.1 Academic toys
- 2.2 Cognitive toys
- 2.3 Motor skill toys
- 2.4 Other toys
- Geography
- 3.1 APAC
- 3.2 North America
- 3.3 Europe
- 3.4 Middle East and
Africa
- 3.5 South America
1.1 0-4 years- The educational toys market caters to
young children, who are in the process of understanding their
environment and developing motor skills. These children are
typically supervised by adults, daycares, or babysitters. Parents
prefer cognitive toys, motor skills toys, and constructional toys
for this age group due to their developmental benefits. Major
vendors like Mattel, Learning Resources, and Lego System cater to
this segment with toys such as Snap-n-Learn Alphabet Alligators and
Snap-n-Learn Number Pops. However, manufacturing these toys
requires careful attention to detail to ensure safety, with a focus
on avoiding sharp edges, non-breakability, and washability. Bright
colors are often used to attract children in this age group, who
are the major contributors to the growth of the global educational
toys market. Socialization and interaction skills are also fostered
through skill toys like activity sets, model cars, and cognitive
games, contributing to the segment's growth during the forecast
period.
For more information on market segmentation with geographical
analysis including forecast (2024-2028) and historic data
(2017-2021) - Download a Sample Report
Learn and explore more about Technavio's in-depth research
reports
The Global STEM Toys Market is experiencing significant growth,
driven by increasing parental awareness of the benefits of
educational toys. These toys are designed to enhance children's
skills in science, technology, engineering, and mathematics,
fostering critical thinking and problem-solving abilities. The
Global Toys and Games Market is also expanding, with digitalization
and technological advancements boosting demand for interactive and
innovative products. Companies are increasingly focusing on
integrating STEM principles into their offerings, aligning with the
growing trend towards educational entertainment.
Research Analysis
The educational toys market is experiencing a surge in demand as
parents and educators seek engaging and effective learning tools
for early childhood development. Durability and safety are top
priorities for education manufacturers, ensuring their products can
withstand rough play and are free from harmful chemicals like
Bisphenol A. Distribution channels have expanded to include online
sales, making educational toys more accessible than ever. Lockdown
restrictions have accelerated this trend, leading to increased
product sales. New players in the market are innovating with
eco-friendly learning materials like sugarcane and cardboard,
appealing to parents who value sustainability. Interactive, smart
educational toys promote cognitive development, spatial skills,
hand-eye coordination, imaginative skills, and social skills. The
market's growth is not without challenges, including import duties
and the disposability of some toys, but the long-term benefits for
children's education make it a worthwhile investment.
Market Research Overview
The educational toys market is a thriving industry that caters
to the needs of early childhood education, focusing on cognitive
development and interactive learning. Manufacturers prioritize
durability and safety in their products, ensuring they meet
regulatory standards set by organizations like the Toy Association.
Distribution channels include supermarkets, specialty stores,
ecommerce platforms, and even preschools. Lockdown restrictions
have accelerated the shift towards online sales, with product sales
soaring. New players are entering the market with eco-friendly
alternatives, such as toys made from sugarcane, cardboard, bamboo,
and plant-based plastic. These toys promote green learning and are
free from harmful chemicals like Bisphenol A and Phthalate. Smart
educational toys with embedded sensors and onboard electronics are
gaining popularity, offering intelligence, creativity, and an
interactive nature. Arts, crafts, role play, games, puzzles, motor
skills development, musical toys, and STEM toys are some popular
categories. Safety is paramount, with manufacturers using nontoxic,
lead-free materials and ensuring flame retardant and choking
hazard-free products. The market is constantly evolving, with a
comprehensive approach to learning that includes exploration,
experimentation, and a focus on age-appropriate content. Consumer
confidence is high due to stringent quality standards and
innovation, making educational toys a key investment for parents,
educators, and consumers alike.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Age Group
-
- 0-4 Years
- 4-8 Years
- Above 8 Years
- Product
-
- Academic Toys
- Cognitive Toys
- Motor Skill Toys
- Other Toys
- Geography
-
- APAC
- North America
- Europe
- Middle East And Africa
- South America
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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SOURCE Technavio