NEW
YORK, Aug. 14, 2024 /PRNewswire/ -- The global
energy drinks market size in Latin
America is estimated to grow by USD
6.07 billion from 2024-2028, according to Technavio.
The market is estimated to grow at a CAGR of over 13.54% during the
forecast period. Strengthening distribution networks and
collaborations is driving market growth, with a trend towards
rising adoption of natural ingredients in energy drinks. However,
negative health effects associated with consumption of energy
drinks poses a challenge. Key market players include Alimentos
Maravilla SA, Anheuser Busch InBev SA NV, Bebidas Chiamulera, cbc,
Cervejaria Petropolis SA, Electrolit USA, Florida
Ice and Farm Company S.A., Globalbev Bebidas e Alimentos SA,
Grupo Embotellador ATIC SA, Hell Energy Hungary Kft., MAX ENERGY
DRINK, Monster Energy Co., Nova Organic Energy BV, Organique,
PepsiCo Inc., Postobon SA, Red Bull GmbH, The Coca Cola Co.,
Wildcat Energy Drink Ltd., and XITE ENERGY LTD.
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Energy Drinks Market Scope In Latin
America
Report
Coverage
|
Details
|
Base year
|
2023
|
Historic
period
|
2018 - 2022
|
Forecast
period
|
2024-2028
|
Growth momentum &
CAGR
|
Accelerate at a CAGR of
13.54%
|
Market growth
2024-2028
|
USD 6078.9
million
|
Market
structure
|
Fragmented
|
YoY growth 2022-2023
(%)
|
10.9
|
Regional
analysis
|
Latin
America
|
Performing market
contribution
|
Latin America at
100%
|
Key
countries
|
Brazil, Mexico, Peru,
and Rest of Latin America
|
Key companies
profiled
|
Alimentos Maravilla SA,
Anheuser Busch InBev SA NV, Bebidas Chiamulera, cbc, Cervejaria
Petropolis SA, Electrolit USA, Florida Ice and Farm Company
S.A., Globalbev Bebidas e Alimentos SA, Grupo Embotellador ATIC SA,
Hell Energy Hungary Kft., MAX ENERGY DRINK, Monster Energy Co.,
Nova Organic Energy BV, Organique, PepsiCo Inc., Postobon SA, Red
Bull GmbH, The Coca Cola Co., Wildcat Energy Drink Ltd., and XITE
ENERGY LTD.
|
Market Driver
In Latin America, the energy
drink market is witnessing a shift in consumer preferences towards
drinks with natural and high-quality ingredients. Countries like
Brazil, Mexico, Chile, and Argentina are leading this trend, as consumers
seek out energy drinks with lower caffeine content. Major vendors,
including Coca-Cola, Red Bull, AJE,
Grupo Petropolis, and Monster
Energy, have responded by incorporating more natural ingredients
into their products. Popular natural ingredients used in energy
drinks in Latin America include
organic Brazilian guarana, Ginkgo biloba, organic ginseng, organic
elderberry, natural lemon juice, natural mineral water, organic
extract of Catuaba, organic extract of yerba mate, organic
pomegranate juice, and organic and fair-trade sugar. Brands like
Brasil Beverages Organique, Brasil Mate Bebidas do Brasil, and Waker, as well as Tesalia V220
energy drink, have gained popularity for their natural
ingredient-based offerings. This trend towards natural ingredients
is expected to drive growth in the energy drinks market in Latin
America.
The Energy Drinks market in Latin
America is witnessing significant growth due to increasing
trends of stimulants for physical performance and mental alertness.
Sports drinks and tea & coffee are key competitors, but energy
drinks offer unique benefits like Taurine for cardiovascular
function and B-group vitamins for cognitive performance. Health
consciousness and consumer lifestyle, especially among teenagers,
drive demand. However, concerns over caffeine overdose,
hypertension, nausea, restlessness persist. Non-alcoholic segment
dominates, with adults, working adults, and sports athletes being
major consumers. Enterprises also use energy drinks for employee
productivity. Brands like Red Bull,
Monster Beverage, Living Essentials (5-hour Energy), and Coca-Cola
Company dominate the market. Expansion strategies include
e-commerce, sugar-free options (Red Bull Sugarfree, Monster
Energy), and diverse product lines (Espresso Monster, Monster
Rehab, Monster Dragon Tea). Ingredients include caffeine, Inositol,
Glucuronolactone, sucrose, glucose, and water.
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Market Challenges
- Energy drinks in Latin America
primarily consist of sugar and stimulants, such as caffeine. While
they offer a quick energy boost, their regular consumption poses
several health risks. The high sugar content can lead to obesity
and type-2 diabetes, while excessive caffeine intake can be harmful
to heart health and potentially cause cardiac arrest. Additionally,
an overdose of niacin (vitamin B3) in energy drinks can result in
adverse health effects like dizziness, vomiting, itching, diarrhea,
and skin flushing. As consumers become more health-conscious and
seek low-calorie and reduced-sugar beverage options, these health
concerns may hinder the growth of the energy drinks market in
Latin America during the forecast
period.
- The Energy Drinks market in Latin
America is growing rapidly, driven by the demand for
improved cognitive performance, alertness, and mood enhancement
among adults and working adults, as well as sports athletes. Key
players in this market include Red
Bull, Monster Beverage, and Rockstar International.
Caffeine, Inositol, Glucuronolactone, and B-group vitamins are
common ingredients. Demographics favoring this market include young
adults and enterprises. Brands like Red Bull Sugarfree, Monster
Energy, Espresso Monster, Monster Rehab, Monster Dragon Tea, and
5-Hour Energy cater to various consumer preferences. Companies like
Coca-Cola, PepsiCo, and Nasdaq also have a presence through brands
like Gatorade and Tropicana. E-commerce platforms and expansion
strategies are crucial for market growth. Ingredients like sucrose,
glucose, and water are essential for product formulation.
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Segment Overview
This energy drinks market in Latin
America report extensively covers market segmentation by
- Product
- 1.1 Sparkling energy drinks
- 1.2 Still energy drinks
- Type
- 2.1 Standard energy drinks
- 2.2 Energy shots
- Geography
1.1 Sparkling energy drinks- Sparkling energy drinks,
prepared from natural mineral water or artificially added carbon
dioxide, are gaining popularity in Latin
America due to their refreshing taste and health benefits.
The market is driven by rising product innovation, with various
flavors such as lemon, lime, orange, blueberry, raspberry, green
tea, citrus, and pomegranate available. Consumer expenditure and
expanding distribution networks in key countries like Brazil, Mexico, Chile, Ecuador, and Peru are further fueling market growth during
the forecast period.
For more information on market segmentation with geographical
analysis including forecast (2024-2028) and historic data
(2017-2021) - Download a Sample Report
Learn and explore more about Technavio's in-depth research
reports
The global sports and energy drinks market is experiencing
significant growth, driven by increasing consumer demand for
functional beverages that enhance performance and provide energy
boosts. The market is segmented into sports drinks and energy
drinks, with key players focusing on product innovation and
marketing strategies to capture a larger share. North America and Europe dominate the market, while the
Asia-Pacific region is emerging as
a lucrative market due to rising health consciousness and
disposable income. Major brands are leveraging endorsements and
social media to strengthen their market presence.
Research Analysis
The Energy Drinks market in Latin
America has witnessed significant growth due to the
increasing demand for stimulants to enhance physical performance
and mental alertness. Energy drinks, which contain caffeine,
Taurine, Inositol, Glucuronolactone, and B-group vitamins, have
gained popularity among consumers seeking an energy boost. These
beverages are often compared to sports drinks, tea, and coffee, but
offer a more potent energy boost. Sucrose and glucose are common
sweeteners used in energy drinks, while Red
Bull, Monster Beverage, and Rockstar International lead the
market with innovative flavors and marketing strategies. Health
consciousness and consumer lifestyle trends have also contributed
to the market's growth. The Coca-Cola Company, PepsiCo, Nasdaq,
Gatorade, Tropicana, 5-Hour Energy, and Bang are other significant
players in the region's beverage industry, offering their own
energy drink brands to meet the rising demand.
Market Research Overview
The Energy Drinks market in Latin
America is witnessing significant growth due to the
increasing demand for stimulants to enhance physical performance
and mental alertness. Energy drinks are popular among teenagers,
working adults, and sports athletes, making the adults segment a
major contributor to the market. The non-alcoholic segment
dominates the market, with key product offerings including Red Bull
Sugarfree, Monster Energy, Espresso Monster, and Monster Rehab.
Taurine, caffeine, inositol, and B-group vitamins are common
ingredients in energy drinks, offering benefits such as
cardiovascular function, cognitive performance, alertness, memory,
mood, and energy. However, concerns regarding caffeine overdose,
hypertension, nausea, restlessness, and consumer lifestyle choices
impact market growth. Major players in the market include Living
Essentials, Cloud 9, and various e-commerce platforms. Companies
are expanding their product offerings with sugar-free and tea-based
energy drinks, such as Red Bull Sugarfree and Monster Dragon Tea,
to cater to health-conscious consumers. Demographics, expansion
strategies, and market trends shape the competitive landscape of
the Latin American Energy Drinks market. Keywords: Energy Drinks,
Stimulants, Physical performance, Mental alertness, Sports drinks,
Tea and coffee, Taurine, Cardiovascular function, Health
consciousness, Consumer lifestyle, Teenagers, Caffeine overdose,
Hypertension, Nausea, Restlessness, Nonalcoholic segment, Cognitive
performance, Alertness, Memory, Mood, Adults segment, Working
adults, Sports athletes, Enterprises segment, Demographics, Living
Essentials, Cloud 9, E-commerce, Expansion strategy, Caffeine,
Inositol, Glucuronolactone, Red
Bull, Monster Beverage, B-group vitamins, Sucrose, Glucose,
Water, Red Bull Sugarfree, Monster Energy, Espresso Monster,
Monster Rehab, Monster Dragon Tea, Coca-Cola Company, Rockstar
International, Coca-Cola, PepsiCo, Nasdaq, Gatorade, Tropicana,
5-Hour Energy, Bang.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Product
-
- Sparkling Energy Drinks
- Still Energy Drinks
- Type
-
- Standard Energy Drinks
- Energy Shots
- Geography
-
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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