RIYADH, Saudi Arabia,
Aug. 19, 2024 /PRNewswire/ --
Backyard and Knowliom, two of Saudi
Arabia's most respected cultural organizations, have unified
their efforts to establish a new cultural group. Operating under
the theme "Two Sides to One Story,"
this collaboration brings together 6 companies and 20 brands, with
the shared goal of advancing the cultural sector through
experiences, products, and institutional assets across the
Kingdom.
This alliance marks a significant development in Saudi Arabia's cultural sector, aligning with
the objectives of Vision 2030 to enhance cultural vibrancy and
promote the Kingdom's rich heritage. The group will operate as a
collective of distinct entities, each retaining its own brand
identity while contributing to the larger mission of nurturing
talent, preserving heritage, and driving innovation.
The focus of this new cultural group is to build a comprehensive
ecosystem that supports the growth of cultural projects, offers
extensive services to institutions, museums, foundations, and
brands, and ensures that Saudi
Arabia's cultural legacy is celebrated both locally and
globally. With a deep understanding of the Kingdom's cultural
landscape and a commitment to fostering a strong sense of identity
and community, the group aims to be a leader in the cultural
renaissance currently taking place in Saudi Arabia.
This unification positions the group as the largest private
sector consortium dedicated to the cultural sector in the Kingdom.
With four office locations and a team of over 200 professionals,
the group is poised to deliver unparalleled cultural experiences
and institutional assets that inspire, educate, and entertain,
contributing to the overall growth and prosperity of the
nation.
Learn more at:
https://cah.sa/uniting-forces-knowliom-and-backyard-2/
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