Travel survey reports strong demand for
cruising for 2024 and 2025 with the majority of vacationers having
at least one or more cruises booked.
WAKEFIELD, Mass., Aug. 20,
2024 /PRNewswire/ -- Cruiseline.com and Shipmate have
released the results of the 2024 Member Survey which studies
participants' intent to cruise in the coming year as well as their
travel booking preferences. Over 7,000 travelers responded to the
survey, with 96.1% reporting they have a cruise booked for 2024
or 2025.
96.1% of Travelers Intend to Cruise in the
Coming Year Reports Cruiseline.com and Shipmate Survey
Just 3.1% reported they were undecided if they would cruise in
the coming year, and 0.8% said they did not intend to take a cruise
vacation.
Of this 96.1% who intend to cruise in 2024-2025, participants
shared these details about their future travel plans:
- Number of Cruises Booked: 57.1% report they have
multiple cruises booked for 2024-2025, while 42.9% report only one
cruise booked.
- Which Cruise Line(s) Are You Sailing? 35.1% of travelers
intend to sail with Royal Caribbean, 28.9% with Carnival Cruise
Line, 18% with Norwegian Cruise Line or Celebrity Cruises, and
16.6% with Princess Cruises. MSC Cruises, Holland America Line,
Viking Cruises, Virgin Voyages, and Oceania Cruises came in just
behind these lines for top lines booked to sail.
- Where Will You Cruise To? 63.9% plan to cruise in the
Caribbean, 15.8% in Europe (Mediterranean), 11.9% in Alaska, 10% will cruise in Mexico (Pacific Coast), 8.7% to cruise
Northern Europe, and 8.6% will
take a Transatlantic cruise.
- Length of Future Cruise(s) Booked? 46.7% of travelers
will cruise on a 7-night voyage, 31.4% indicated booking ten to
14-day cruises, 30.1% will take 5-7-night cruises, and 16.5% intend
to take 15+ night cruises. Short cruises of 3 days or less
accounted for 12.6% of future cruises booked.
- Do You Intend to Make New Additional Cruise Bookings for
2024-2025? 39.9% reported that they did intend to book
additional cruises, 37.7% reported unsure, and 22.4% did not intend
to book additional cruises for 2024-2025.
In 2023, our Member Survey reported 27.9% of respondents were
booked to cruise in Europe
(Mediterranean/Northern
Europe/Transatlantic) which indicates an uptick in intent
for European cruising for this year (at 33.1% combined). Last year,
Alaska bookings accounted for
17.9% of intended booking destinations, while this year accounted
for 11.9%. Additionally, last year's survey reported short cruises
(3 days or less) accounted for only 0.9% of future cruises booked,
while for 2024 was up to 12.6%.
"Cruise demand continues to be strong, with travelers
overwhelmingly reporting that they have one or more cruises booked
for 2024 or 2025. Many are also reporting they intend to make even
more bookings for the coming year," said Jamie Cash, General Manager of Cruiseline.com
and Shipmate. "This strong demand reflects the adventure,
relaxation, and freedom that cruise vacations offer. While many of
our community members intend to take longer cruises, the interest
in shorter sailings is gaining traction as travelers seek quick
getaways with lower costs. The Caribbean remains the top destination choice
for travelers, with rising interest in European cruises for the
upcoming year as well."
Booking Preferences
Participants were asked about cruise booking preferences to
learn about travel purchasing trends and shared the following:
- How far in advance do you book a cruise? 46.5% book
cruises 7-12 months in advance. 26.5% book 13-18 months in advance,
13.3% book 3-6 months in advance, 11.4% book 18+ months in advance,
and 2.3% book three months or less.
- What are the most important factors in booking a cruise?
36.6% reported the destination as the main deciding factor, 26.4%
reported the cruise deal, 22.9% reported the cruise line, 8.1%
reported the cruise ship, and 2.6% reported the cruise's
length.
- Booking Preferences: 50.8% prefer to book directly with
the cruise line online, 32.8% prefer to book with a travel agent
(in person/phone), and 12.6% prefer to book via the travel agency
website. The remaining percent reported other preferred booking
methods, such as booking a future cruise while on the ship.
Of the more than 7,000 survey respondents, 66.2% reported they
have taken eight or more cruises, 14.9% reported taking five to
seven cruises, and 11.9% have been on two to four cruises. 3.2% had
taken at least one cruise, and only 3.8% reported they never
previously cruised. The top cruise lines previously sailed by
respondents include Carnival Cruise Line, Royal Caribbean,
Norwegian Cruise Line, Princess Cruises, and Celebrity Cruises.
89.4% of participants have previously cruised in the Caribbean, with other top destinations being
Alaska, the Pacific Coast
(Mexico), and Europe (Mediterranean).
More information about the 2024 Cruiseline.com and Shipmate
Member Survey can be found here.
Click Here for Media Assets
About Cruiseline.com
Finding the right cruise is not
easy, so Cruiseline.com is here to simplify the process. Everyone
from first-time cruisers to seasoned sailors can find their dream
vacation using Cruiseline.com's reviews, cruise advice articles,
advanced deal search features, user-submitted photos, and an
authentic community ready to talk about all things
cruising.
What sets Cruiseline.com apart? Verified reviews from
community members – that means real reviews by real people. These
reviews cover every aspect of their cruise experience, from onboard
dining to service, entertainment, and ports. Through a partnership
with major cruise lines and travel agencies, Cruiseline.com gathers
real reviews from actual cruisers who have sailed on the ships they
are reviewing. For more information visit: Cruiseline.com.
About Shipmate
Powered by Cruiseline.com, Shipmate is
the number one cruise app with over 2 million downloads. Shipmate
is the only cruise app that travelers can use before, during, and
after a voyage. Features of the app include the ability to meet
fellow cruisers with roll calls for specific sailings, a cruise
countdown clock, deck plans and photos, port and ship tips, deck
cams, ship trackers, cruise price alerts, advanced cruise deals
searching, and excursion booking. The forums of Shipmate are packed
with fellow cruisers eager to share reviews, tips, and photos of
recent voyages to help other travelers plan their future sailings.
To download or learn more about Shipmate, visit:
Cruiseline.com/shipmate.
Media Contact
Brooke
Franco
Public Relations & Community Manager, Cruiseline.com and
Shipmate
bfranco@cruiseline.com / 877-958-7444
View original content to download
multimedia:https://www.prnewswire.com/news-releases/96-1-of-travelers-intend-to-cruise-in-the-coming-year-reports-cruiselinecom-and-shipmate-survey-302225788.html
SOURCE Cruiseline.com