Non-profit collective is building on its
authoritative sound recording data to enable rights owners' more
control over the use of their recordings in AI models
WASHINGTON, Sept. 20,
2024 /PRNewswire/ -- SoundExchange President and
CEO Michael Huppe yesterday
announced that the company is developing a global artificial
intelligence (AI) registry for sound recording creators and rights
owners. Huppe shared the information during a discussion with
multi-platinum, GRAMMY® Award-winning producer and
artist Timbaland about music rights in an evolving creator
landscape at the annual Fast Company Innovation Festival in
Manhattan.
The registry will provide a much-needed resource for creators
and rights owners to protect their rights related to the use of
their content in AI models, allowing them to "reserve" those rights
(if they so choose) against training by AI algorithms. While U.S.
law does not require such a reservation to protect creators'
rights, the global registry will be another tool to help AI
companies properly handle their training data and to help
facilitate similar protections in Europe and elsewhere.
Expected to launch in the first quarter of 2025, the registry is
an evolution of systems purpose-built by SoundExchange for the
collection and distribution of recording royalties and will utilize
SoundExchange's authoritative and comprehensive international
standard recording code (ISRC) database. Companies building AI
training models will be able to reference the database of
authorization declarations before ingesting recordings, helping to
ensure appropriate permissions before capitalizing on others'
intellectual property.
"The rapid proliferation of companies building and leveraging AI
music models demands creators have an ability to declare easily
whether or not they want their work used in that process," said
Michael Huppe, President and CEO of
SoundExchange. "Our driving mission is to simplify the music
industry and protect the value of music. Because of our role in the
music industry and our authoritative data, SoundExchange is in a
unique and trusted position to create an AI sound recordings
registry. We see this as another opportunity to bridge the
information gap while keeping control in the hands of the creators
and rights owners and providing AI companies with a centralized
resource for researching consent."
Record labels and other rights owners would still have the
ability to undertake a reservation of rights individually with each
AI company (as some have done). The SoundExchange AI registry will
supplement that ability and facilitate economies of scale in the
notification process. The database will be a voluntary tool, and
rights owners will maintain all legal rights to their recordings
regardless of their listing in the registry.
As the sole organization designated by the U.S. government to
administer the country's non-interactive streaming
license, SoundExchange maintains the world's largest and most
comprehensive music rights catalogue, comprised of more than 126
million sound recordings. The organization is designated by the
Recording Industry Association of America (RIAA) to maintain U.S.
ISRCs and operates the industry's largest sanctioned ISRC
database.
SoundExchange is a founding member of the Human Artistry
Campaign, a global alliance of more than 170 organizations from 34
countries that recognizes the value of AI as a tool for artists,
but fundamentally believes that AI can never replace human
expression, creativity, and artistry.
About SoundExchange
SoundExchange is the premier music
tech organization on a mission to power the future of music. It was
independently formed in 2003 to build a fairer, simpler, and more
efficient music industry through technology, data, and advocacy.
The only organization designated by the U.S. government to
administer the Section 114 sound recording license, SoundExchange
collects and distributes digital performance royalties on behalf of
700,000 music creators and growing. Through proprietary music tech
solutions that turn data into accurate revenue, SoundExchange has
paid more than $11 billion in
distributions to date. For more information,
visit soundexchange.com.
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SOURCE SoundExchange