Acxiom Digital Steps Up Battle Against Email Fraud by Implementing DKIM Authentication Standard
January 16 2008 - 7:30AM
Business Wire
Acxiom� Corporation (Nasdaq: ACXM) (www.acxiom.com) announced today
that Acxiom Digital, a leading provider of integrated digital
marketing solutions for Global 2000 enterprises, has implemented
the DKIM (Domain Keys Identified Mail) email authentication
standard on its IMPACT� platform, providing its clients and their
customers added protection against email fraud and phishing
attacks. The company is one of the first email service providers to
implement the DKIM standard and provide the technology to its
customers. DKIM, which is an open-source standard, employs a
cryptographic signature that can be decrypted by a receiving
Internet Service Provider (ISP). This enables the ISP to verify the
sender of an email and then make a determination of whether that
sender is trustworthy. Further, the DKIM "fingerprint" that is
placed in each message allows receiving ISPs to verify that the
message has not been tampered with due to phishing scams or email
fraud. Messages that have been compromised can be flagged
accordingly. �Phishing and other email scams attack companies�
reputations and undermine customer confidence when receiving
digital communications from those brands. Implementing the DKIM
authentication standard allows Acxiom Digital to better serve our
clients by ensuring the legitimacy of their email messages and in
turn enabling them to protect their brands and valuable customer
relationships,� said Kevin Johnson, leader of Acxiom Digital. �Our
commitment to product innovation provides our clients with
best-in-class technology and service across all key online delivery
channels.� On behalf of enterprise clients such as the Gap, Hewlett
Packard, Marriott and Dell, Acxiom Digital sends emails to millions
of consumers worldwide daily. DKIM combines features of separate
authentication technologies originally developed by Yahoo! and
Cisco and improves on the anti-forgery and anti-phishing
capabilities of the earlier authentication technologies. The
specification was officially approved by the Internet Engineering
Task Force in 2007. About Acxiom Digital Acxiom Digital is a
leading provider of integrated digital marketing solutions for
Global 2000 enterprises including Marriott, Gap, Inc., and
Hewlett-Packard. Acxiom Digital combines agency services with
world-class campaign execution on a proprietary technology platform
to deliver superior marketing results for clients. The Company's
proprietary IMPACT� platform combines campaign management with
advanced analytics to assist account and client teams in designing,
sending and analyzing direct marketing communications. The Company
creates and executes campaigns across multiple media channels
including personalized e-mail, targeted websites, banner and other
web advertisements, search engines, and direct mail (print). Acxiom
Digital is a member of the TRUSTe Privacy Program and the NAI's
E-mail Service Provider Coalition and works only with companies
that adhere to appropriate consumer privacy guidelines. Acxiom
Digital was founded in 1997 and operated as Digital Impact prior to
acquisition by Acxiom Corporation in 2005. For more information,
visit www.acxiomdigital.com. About Acxiom Corporation Acxiom
Corporation (Nasdaq: ACXM) integrates data, services and technology
to create and deliver customer and information management solutions
for many of the largest, most respected companies in the world. The
core components of Acxiom's innovative solutions are Customer Data
Integration (CDI) technology, data, database services, IT
outsourcing, consulting and analytics, and privacy leadership.
Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas,
with locations throughout the United States and Europe, and in
Australia, Canada and China. For more information, visit
www.acxiom.com.
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