Affinion Selects Acxiom to Host Data and Analytics
February 26 2014 - 10:21AM
Business Wire
In order to provide its marketing partners with additional
insights, Affinion Group, the global leader in customer engagement,
has come to an agreement with Acxiom® (Nasdaq: ACXM). Affinion will
leverage Acxiom’s data enhancement and analytics services to delve
deeper into Affinion’s industry leading proprietary database.
“Acxiom’s platform empowers our analytics team to make more
informed marketing decisions,” said Benjamin Markel, Sr. Director
of Marketing Strategy with Affinion Group. “We will be able to
further strengthen the bond between our marketing partners and
their customers by providing more highly customized offers.”
At the center of the agreement is the Acxiom Acquisition
Database™, which offers robust, scalable and flexible data
solutions and is currently deployed by a multitude of major
organizations across the U.S., including seven of the 10 largest
retail banks. By utilizing Acxiom’s platform, Affinion will be able
to more effectively offer consumers focused, value-added offers in
a medium in which they are most likely to respond.
“Advanced marketers need tools and capabilities that allow them
to effectively leverage all the data that they have on hand,” said
Phil Lore, Group Vice President at Acxiom. “Acxiom is excited to
enable Affinion to extract even more value for their
customers.”
Acxiom, a recognized data privacy leader for data protection,
will configure its Acquisition Database to meet the security needs
of Affinion, which is among a handful of U.S. companies that meet
ISO 27001 and PCI Level 1 compliance.
About Affinion Group
As a global leader with 40 years of experience, Affinion Group
enhances the value of its partners’ customer relationships by
developing and marketing loyalty solutions. Leveraging its
expertise in customer engagement, product development and targeted
marketing, Affinion provides programs in subscription-based
lifestyle services, personal protection, insurance and other areas
to help generate increased customer loyalty and significant
incremental revenue for more than 5,670 marketing partners
worldwide, including many of the largest and most respected
companies in financial services, retail, travel, and Internet
commerce. Based in Stamford, Conn., the Company has approximately
3,925 employees and has marketing capabilities in 19 countries
globally. Affinion holds the prestigious ISO 27001 certification
for the highest information security practices, is PCI compliant
and Cybertrust certified. For more information, visit
www.affinion.com.
About Acxiom
Acxiom is an enterprise data, analytics and
software-as-a-service company that uniquely fuses trust, experience
and scale to fuel data-driven results. For over 40 years, Acxiom
has been an innovator in harnessing the most important sources and
uses of data to strengthen connections between people, businesses
and their partners. Utilizing a channel and media neutral approach,
we leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 7,000+ global clients. For more information
about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of
Acxiom Corporation.
AcxiomInes Gutzmer, 404-434-0237Corporate
Communicationsines.gutzmer@acxiom.com(GACXM)
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