SAN MATEO, Calif., and
LITTLE ROCK, Ark., April 8, 2014 /PRNewswire/ -- Marketo Inc.
(NASDAQ: MKTO), the leading provider of marketing software, and
Acxiom (NASDAQ: ACXM), an enterprise data, analytics and
software-as-a-service company, today announced a strategic
partnership designed to help marketers utilize advanced data
insights to tailor marketing content and offers throughout a
customer's interactions and relationship with a brand.
The ability to deliver more personalized content at every
juncture in a customer lifecycle is especially important to
companies like Curves International, Inc.
"At Curves, we want to help women reach their wellness goals,"
said Jacob Stark, director of
digital strategy at Curves. "With Marketo and Acxiom, we will
finally be able to speak to people about those wellness goals in a
cohesive way throughout their Curves experience, from their first
interactions with us and continuing through every workout in our
fitness centers."
Providing relevant content to unknown website visitors has long
been a challenge for marketers. As a result, digital content
delivered via a website or a display advertisement has been
impersonal and often irrelevant to customers. By combining
Marketo's customer engagement platform with Acxiom's
industry-leading data and insights, marketers will be able to
engage with their audiences in a personalized and consistent
manner. Beginning with the very first digital interaction and
building additional relevance at every touch point, this new
cross-channel solution allows marketers to do what, to this point,
has been nearly impossible.
"The Marketo vision has always been focused on helping marketers
to create deep, individual customer relationships across channels
and over time," said Phil Fernandez,
president and chief executive officer at Marketo. "By augmenting
our industry-leading customer engagement platform with the rich,
comprehensive, accurate data from Acxiom's Audience Operating
System™, we are delivering on our vision to unify disparate
channels and create timely, individual relationships. Marketo has
repeatedly set the agenda for marketing technology innovation and
we're thrilled to raise the bar again with this exciting
partnership with Acxiom."
By integrating the Marketo customer engagement platform and its
Real-Time Personalization software with Acxiom's Audience Operating
System (AOS™), marketers will be able to present more relevant
experiences to any website visitor, regardless of whether they have
visited before. Acxiom's AbiliTag™ Real-Time Insight provides
marketers with real streams of descriptive information, about
categories of website visitors, thereby enabling improved site
customizations and offers. Once a visitor enters information
through a Marketo contact form, marketers will then be able to
access more specific data, and even predictive audience
propensities. This will enable them to truly customize and tailor
their marketing messages like never before.
"When we launched AOS, we set out to build not only a rich
ecosystem of privacy-compliant insight solutions that are specific
to the Acxiom offering, but also to use AOS as the connective
tissue that enhances other marketing cloud platforms," said
Scott Howe, president and chief
executive officer at Acxiom. "Marketo has once again reinforced its
leadership by joining us in this vision. Our joint solution will
help marketers establish deeper interactions with their target
audiences allowing them to harness the power of data throughout the
customer lifecycle, across display, mobile, social and email
channels."
To learn more, visit
http://launchpoint.marketo.com/acxiom/1264-acxiom-aos-for-marketo
or stop by booth 200 at Marketo's annual Marketing Nation Summit at
the Moscone Center April 7 – 9.
About Marketo
Marketo (NASDAQ: MKTO) provides the leading marketing
software for companies of all sizes to build and sustain engaging
customer relationships. Spanning today's digital, social, mobile
and offline channels, Marketo's® customer engagement platform
powers a set of breakthrough applications to help marketers tackle
all aspects of digital marketing from the planning and
orchestration of marketing activities to the delivery of
personalized interactions that can be optimized in real-time.
Marketo's applications are known for their ease-of-use, and are
complemented by the Marketing Nation™, a thriving network of more
than 250 LaunchPoint™ ecosystem partners and over 40,000 marketers
who share and learn from each other to grow their collective
marketing expertise. The result for modern marketers is
unprecedented agility and superior results. Headquartered in
San Mateo, CA with offices in
Europe, Australia and a joint-venture in Japan, Marketo serves as a strategic marketing
partner to more than 3,000 large enterprises and fast-growing small
companies across a wide variety of industries. For more
information, visit www.marketo.com.
About Acxiom
Acxiom is an enterprise data, analytics and
software-as-a-service company that uniquely fuses trust, experience
and scale to fuel data-driven results. For over 40 years, Acxiom
has been an innovator in harnessing the most important sources and
uses of data to strengthen connections between people, businesses
and their partners. Utilizing a channel and media neutral approach,
we leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 7,000+ global clients. For more information
about Acxiom, visit Acxiom.com.
Acxiom is a registered trademark of Acxiom
Corporation.
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SOURCE Marketo Inc.