Digital Impact –An Integral Part of Acxiom
Audience Operating System ™– Takes Center Stage Leveraging Better
Data to Fuel Creativity, and Drive Outstanding Campaign
Performance
Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and
software-as-a-service company, has been awarded 15 Internet
Advertising Competition Awards (IAC) for their work with current
top-tier customers including, Skype, Rodale and Sony among others.
The recently launched Acxiom Audience Operating System™ (AOS)
Launch campaign took home two awards, including Best Marketing
Online Campaign and Outstanding Integrated Ad Campaign.
“The IAC wins support Acxiom’s dedication to innovate and
redefine 1:1 marketing at scale for our clients,” said Bill
Burkart, Acxiom’s Vice-President, Digital Impact. “Digital Impact
is a key component of the winning AOS solution which offers a new
way for marketers, agencies and publishers to define, manage and
reach targeted audiences across online and offline channels –
allowing them to drive significantly improved results.”
“We are thrilled with this award because it acknowledges our
dedication to serving customers as they engage with our brands,”
said Todd Leiser, Rodale, Senior Vice President, Business
Intelligence. “The email newsletter was developed to serve the
differentiated needs of the emerging population of digital magazine
readers and it is a true example of the personalized and relevant
experiences readers can expect from our brands.”
Digital Impact was central to the creation of several of these
award-winning campaigns allowing cross-channel digital targeting
and fostering a strong relationship with the consumer. Through a
tighter integration into the AOS platform to meet the evolving
needs of digital marketers, Digital Impact enables email marketers
to move their existing audience segments into AOS in an anonymized,
privacy-compliant manner. In turn, marketers can create
multi-channel retargeting strategies using all of the AOS partner
channels, including display advertising, mobile and television.
A full list of Acxiom IAC wins include:
1. Best Magazine Online Newsletter
campaign
Men’s Health iPad Newsletter
2. Best Mobile Online Newsletter
campaign
Men’s Health iPad Newsletter
3. Best Retail Online Newsletter
campaign
Men’s Health iPad Newsletter
4. Best Shopping Email message
Sony Rewards Reverse Auction Responsive
Emails
5. Best Computer: Software Email
message campaign
Welcoming the World to Skype
6. Best Mobile Email message
campaign
Welcoming the World to Skype
7. Best Telecommunication Email message
campaign
Welcoming the World to Skype
8. Best Health Care Online ad
Health Care Provider Personalized Banner
Campaign
9. Best Insurance Online ad
Health Care Provider Personalized Banner
Campaign
10. Outstanding Website
Airline Customer Merge Microsite
11. Best Retail Email message
Major Beauty Retailer Email
12. Best of Show Email message
Major Beauty Retailer Email
13. Best Retail Email message
campaign
Major Beauty Retailer Tour Campaign
14. Outstanding Integrated ad
campaign
Acxiom AOS Launch
15. Best Marketing Online
campaign
Acxiom AOS Launch
To learn more about AOS and how it can improve marketing
campaigns, please visit http://aos.acxiom.com.
For more information on the full list of 2014 awards, please
visit http://www.iacaward.org/iac/winners.asp.
About Acxiom
Acxiom is an enterprise data, analytics and
software-as-a-service company that uniquely fuse trust, experience
and scale to fuel data-driven results. For over 40 years, Acxiom
has been an innovator in harnessing the most important sources and
uses of data to strengthen connections between people, businesses
and their partners. Utilizing a channel and media neutral approach,
we leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 7,000+ global clients. For more information
about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of
Acxiom Corporation.
About IAC Awards
The Internet Advertising Competition (IAC) Awards were developed
by the Web Marketing Association to honor excellence in online
advertising, recognize the individuals and organizations
responsible for creating work, and showcasing the award winning
Internet advertising. For more information, visit
http://www.iacaward.org/.
AcxiomInes Gutzmer, 404-434-0237Corporate
Communicationsines.gutzmer@acxiom.com(GACXM)
Acxiom (NASDAQ:ACXM)
Historical Stock Chart
From Jul 2024 to Aug 2024
Acxiom (NASDAQ:ACXM)
Historical Stock Chart
From Aug 2023 to Aug 2024