Acxiom Completes LiveRamp Acquisition
July 01 2014 - 8:55AM
Business Wire
Connects the Entire Marketing
Ecosystem
Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and
software-as-a-service company, today announced that it has
completed its previously announced acquisition of LiveRamp, Inc., a
leading service for onboarding customer data into digital marketing
applications.
Together, Acxiom and LiveRamp become the industry-leading
solution for bringing offline customer data online with better
matching, more connectivity and faster onboarding. The combination
accelerates Acxiom’s vision of a connected ecosystem that delivers
true one-to-one marketing at scale. Acxiom remains committed to
maintaining an open and neutral onboarding service for all industry
participants.
“With the completion of the LiveRamp acquisition, we are laser
focused on increasing the breadth and types of companies we serve
and helping to accelerate the success of each and every one of
them,” said Acxiom CEO Scott Howe.
“The digital revolution has transformed the marketing landscape,
and the ability to easily connect customer data across applications
and channels has become a fundamental necessity of today’s
marketer,” continued Howe. “Our goal is to be the Switzerland of
data. We intend to provide equal access to onboarding services that
empower everyone in the ecosystem with better data, insights and
results. It all begins with connections.”
Based in San Francisco, California, LiveRamp brings Acxiom a
customer base of more than 200 top-tier brands and an expansive
partner network with seamless integrations to nearly 100 of the
leading marketing technology companies. LiveRamp will maintain its
office in San Francisco and Auren Hoffman will continue to lead the
LiveRamp team.
About Acxiom
Acxiom is an enterprise data, analytics and
software-as-a-service company that uniquely fuses trust, experience
and scale to fuel data-driven results. For over 40 years, Acxiom
has been an innovator in harnessing the most important sources and
uses of data to strengthen connections between people, businesses
and their partners. Utilizing a channel and media neutral approach,
we leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 7,000+ global clients. For more information,
please visit www.acxiom.com.
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Investor Relations Contact:Acxiom Investor
RelationsLauren Russi,
650-372-2242investor.relations@acxiom.comorPublic Relations
Contact:Acxiom Corporate CommunicationsInes Gutzmer,
404-434-0237ines.gutzmer@acxiom.comGACXMEACXM
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