LiveRamp’s RampUp 2016 Summit Brings Together Digital Luminaries to Accelerate Data-Driven Marketing
February 18 2016 - 8:00AM
Business Wire
1200 Attendees to Delve Into Opportunities for
Using Data to Deliver Better Customer Experiences in RampUp’s
Fourth Successful Year
LiveRamp™, an Acxiom® company, today announced it is expecting a
record 1200 attendees at RampUp 2016, the premier industry event
that brings together industry thought leaders to exchange ideas on
the state and evolution of data-driven marketing. RampUp 2016 is
open to the public and will take place on Tuesday, Feb. 23, 2016 at
The Fairmont in San Francisco.
A testament to the explosive growth of digital attendance at
RampUp has more than doubled over the past three years. This year,
the conference’s 1,200 attendees are expected to include more than
150 CEOs, presidents, and co-founders of marketing technology and
data firms as well as senior leaders from more than 140 leading
brands, a 60 percent increase over last year.
Attendees will be able to join sessions with more than 90
speakers including CEOs, CMOs, and executives from companies
leading some of the most innovative marketing programs today.
Stephen J. Dubner, host of Freakonomics, will keynote. Additional
sessions will include “Programmatic vs. Native: Where Do We Go from
Here?”, “Analytics with a Purpose: Identifying the Gaps in Digital
Measurement,” and “The Dynamic Shift of TV,” among others.
“Fierce competition makes innovation a necessity for today’s
marketers,” said Travis May, president and general manager of
LiveRamp. “RampUp provides a rich forum for the foremost thinkers
and leaders in the industry to meet, forge deeper relationships,
and shape the future of data-driven marketing.”
For the first time, RampUp will include a pre-conference day
where more than 600 clients and partners will be able to connect
and explore the future of data connectivity. Open by invitation
only, the pre-conference will take place on Monday, Feb. 22, 2016,
and will include announcements about deeper integrations and
partnerships with Adobe, comScore, IRI and Kantar Shopcom,
LiveIntent, PushSpring, and Webbula. AdBrain, Fluent, Instinctive,
Infogroup, Jivox, and Mirror Image, and PlaceIQ also made
announcements about new or extended partnerships with LiveRamp in
conjunction with this year’s RampUp event.
Key drivers of RampUp’s growth include the rapid expansion of
LiveRamp’s partner ecosystem and the company’s continued momentum,
which contributed to a 59 percent increase in revenue for Acxiom’s
connectivity division in Q3 2016 compared to the third quarter of
last year.
Following is the link to register online. Passes are also
available for purchase the day of the event. For more information
about the event, please visit RampUp 2016.
About LiveRamp
LiveRamp connects more than 250 digital marketing platforms and
data providers. We help marketers eliminate data silos and unlock
greater value from the tools they use every day. By onboarding and
unifying customer data across disparate systems, we provide the
connectivity brands need to reach consumers across channels and
measure the impact of marketing on sales. LiveRamp is an Acxiom
company. For more information, visit LiveRamp.com
About Acxiom
Acxiom is an enterprise data, analytics and software as a
service company that uniquely fuses trust, experience and scale to
fuel data-driven results. For over 40 years, Acxiom has been an
innovator in harnessing the most important sources and uses of data
to strengthen connections between people, businesses and their
partners. Utilizing a channel and media neutral approach, we
leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 7,000+ global clients. For more information
about Acxiom, visit Acxiom.com.
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AcxiomInes Gutzmer, 404-434-0237Corporate
Communicationsines.gutzmer@acxiom.com(GACXM)
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