Seeing Machines and Ambarella collaborate on integrated forward-facing ADAS and in-cabin occupant and driver monitoring system solutions
January 06 2022 - 4:00AM
Seeing Machines Limited (LSE: SEE), the advanced computer vision
technology company that designs AI-powered operator monitoring
systems to improve transport safety, announced a collaboration with
Ambarella, Inc. (NASDAQ: AMBA), an AI vision silicon company, to
bring integrated Advanced Driver Assistance System (ADAS) and
occupant and driver monitoring system (OMS and DMS) solutions to
the market.
This unique technology combination will bring
Seeing Machines’ industry leading OMS and DMS technology solutions
to Ambarella’s CV2x CVflow® family of edge AI perception systems on
chip (SoCs). Ambarella’s CV2x-based reference design platform
performs the vision processing and fusion of Seeing Machines’
driver monitoring software with forward-facing ADAS features to
provide a complete, integrated DMS and ADAS solution.
Ambarella’s SoCs target both standalone and
integrated DMS, OMS and forward-facing ADAS cameras. As part of
this collaboration, Seeing Machines will enable its embedded Driver
Monitoring Engine (e-DME) software to provide a highly optimized,
accelerated “back end”. This e-DME back end will utilize the CVflow
acceleration engine inside Ambarella’s SoCs, allowing
forward-facing ADAS camera designers to seamlessly integrate Seeing
Machines’ proven OMS and DMS technology.
This agreement marks the beginning of a
strategic relationship where Ambarella and Seeing Machines intend
to combine their skills, products, IP and experience in the domain
of embedding AI vision algorithms to deliver best-in-class driver
and occupant monitoring system solutions.
Paul McGlone, CEO at Seeing
Machines commented: “The contextual information that can
be gathered with the fusion of inward and outward facing sensing is
an important area for us as we seek to advance our safety focused
technology solutions. Ambarella has made significant advances in
forward-facing sensing, with its recent Oculii radar technology
acquisition and its collaborations in the algorithm space, to make
this a really interesting opportunity for Seeing Machines.
“The Ambarella reference design platform,
targeting the headliner location, is a key integration point for
DMS/OMS technology in both the processing and sensor space. We are
excited to work towards offering our e-DME targeting Ambarella’s
silicon and to also work closely on the fusion of our technology
with companies focusing on external vehicle sensing.”
Fermi Wang, President and CEO
at Ambarella commented:
“Ambarella’s partnership with Seeing Machines, the leader of
in-cabin monitoring solutions, offers our customers the most
advanced forward-facing ADAS camera plus DMS solutions. Leveraging
the industry leading performance per watt of our CVflow AI
perception SoCs and Seeing Machines’ sophisticated AI-based driver
and occupant monitoring algorithms will enable automotive safety
systems with the very highest levels of accuracy and
reliability.”
About Seeing Machines (LSE:
SEE), a global company founded in 2000 and headquartered
in Australia, is an industry leader in vision-based monitoring
technology that enable machines to see, understand and assist
people. Seeing Machines’ technology portfolio of AI algorithms,
embedded processing and optics, power products that need to deliver
reliable real-time understanding of vehicle operators. The
technology spans the critical measurement of where a driver is
looking, through to classification of their cognitive state as it
applies to accident risk. Reliable “driver state” measurement is
the end-goal of Driver Monitoring Systems (DMS) technology. Seeing
Machines develops DMS technology to drive safety for Automotive,
Commercial Fleet, Off-road and Aviation. The company has offices in
Australia, USA, Europe and Asia, and supplies technology solutions
and services to industry leaders in each market vertical.
www.seeingmachines.com
About
AmbarellaAmbarella’s products are used in a wide
variety of human and computer vision applications, including video
security, advanced driver assistance systems (ADAS), electronic
mirror, drive recorder, driver/cabin monitoring, autonomous driving
and robotics applications. Ambarella’s low-power systems on chip
(SoCs) offer high-resolution video compression, advanced image
processing and powerful deep neural network processing to enable
intelligent cameras to extract valuable data from high-resolution
video streams. For more information, please visit
www.ambarella.com
Seeing Machines Contact:
- Sophie Nicoll,
sophie.nicoll@seeingmachines.com, +61 419-149-683
Ambarella Contacts:
- Media contact:
Eric Lawson, elawson@ambarella.com, +1 480-276-9572
- Investor contact:
Louis Gerhardy, lgerhardy@ambarella.com, +1 408-636-2310
- Sales
contact: www.ambarella.com/about/contact/inquiries
All brand names, product names, or trademarks
belong to their respective holders. Ambarella reserves the right to
alter product and service offerings, specifications, and pricing at
any time without notice.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/0c72c57d-3d95-42d9-8172-c438e92eddb0
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