SUNNYVALE, Calif., Oct. 2, 2018 /PRNewswire/ -- Ruckus
Networks, an ARRIS company, today unveiled the results of a new
retail survey conducted online by The Harris Poll in August
2018 among over 1,500 U.S. adults ages 18-64. The purpose of
the survey was to determine how Wi-Fi connectivity in physical
retail settings affects consumer attitudes and behavior. Key
findings include:
Shoppers Want to Transact by App
More than
three-quarters (79 percent) of adults would be interested in the
ability to pay for an in-store purchase using the retailer's mobile
app without needing to interact with a sales associate. Among
younger Gen Zs and Millennials (adults ages 18-34), this number
jumps to 87 percent. 82 percent of U.S. adults find it valuable to
complete a purchase without having to wait in line. For example, a
sales associate would be able to complete their sales transaction
anywhere in the store using a mobile device.
Shoppers and Diners Really Care About the Wi-Fi
A
majority of adults say it is important to have a good Wi-Fi
connection while at coffee shops (69 percent), restaurants (64
percent), and retail stores (62 percent).
When It Comes to Wi-Fi, Retailers Need to
Over-deliver
Nearly half (49 percent) of adults would have
a negative impression of a retailer if free Wi-Fi was advertised at
a location but they were unable to connect or experienced a poor
connection. If unable to connect to Wi-Fi while at a retail
location, two in five adults (43 percent) would spend less time
there than originally planned.
A Fair Trade: Email Address for Free Wi-Fi
More than
two-thirds of U.S. adults (70 percent) would provide their name and
email address in exchange for personalized offers at a retail
location. Six in ten of Americans (60 percent) would provide their
name and email in exchange for access to free Wi-Fi.
Shoppers Are Looking for
Promotions
When connected to a retail
location's Wi-Fi network, 42 percent of adults are looking for
deals/coupons, 30 percent are using the retailer's app and 29
percent are comparison shopping. Additionally, 45 percent say they
are checking email and 40 percent are browsing social media.
"Customer engagement and loyalty are prerequisites for retail
success," said Greg Beach, Vice
President of Wireless Products, Ruckus Networks. "These
findings make it clear that uninterrupted, quality Wi-Fi is a
must-have in retail environments. A poor Wi-Fi experience will send
consumers elsewhere and can even disrupt transactions in
progress."
Methodology
The survey was conducted online within
the United States by The Harris
Poll on behalf of Ruckus Networks from August 14-16, 2018 among 1,599 U.S. adults ages
18-64. This online survey is not based on a probability sample and
therefore no estimate of theoretical sampling error can be
calculated. To see the infographic, visit:
https://ruckus-www.s3.amazonaws.com/pdf/other/infographic-make-the-most-of-your-retail-wifi-network.pdf
About Ruckus Networks
Ruckus Networks, an ARRIS
company, is redefining connectivity around the globe. With our
partners, we build secure wired and wireless access networks for
organizations that place a premium on connectivity experiences for
end users as well as simplicity. Follow Ruckus on Twitter,
Facebook, LinkedIn, Instagram, YouTube and subscribe to our
blog.
About ARRIS
ARRIS International plc (NASDAQ: ARRS) is powering a smart,
connected world. The company's leading hardware, software and
services transform the way that people and businesses stay
informed, entertained and connected. For more information,
visit www.arris.com.
For the latest ARRIS news:
- Check out our blog: ARRIS EVERYWHERE
- Follow us on Twitter: @ARRIS
Copyright © 2018 ARRIS Enterprises, LLC. All rights reserved.
Ruckus, Ruckus Networks and the Ruckus logo are registered in the
U.S. and other countries. Other names and brands mentioned in this
document or website may be claimed as the property of others.
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SOURCE Ruckus Networks, an ARRIS company